AJAY ANAND, Manager - Sales & Operations

AJAY ANAND

Manager - Sales & Operations

Bhatia Brothers

Location
Oman - Muscat
Education
Master's degree, Marketing & Finance
Experience
25 years, 4 Months

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Work Experience

Total years of experience :25 years, 4 Months

Manager - Sales & Operations at Bhatia Brothers
  • Oman - Muscat
  • My current job since January 2013

Functional
 Heading the division and controlling the sales & operations of all the 3 verticals namely Fluid Technology, Lifting and MEP.
 Introducing new products and business lines.
 Domestic Marketing to major state run oil & gas companies, EPC and Stockiest.
 Managing the operations at the wire rope manufacturing facility in Muscat.
 Managing sales activities; utilizing client feedback & personal network to develop marketing intelligence for generating leads. Identifying streams for revenue growth & developing plans to build consumer preference.
 Conducting competitor analysis by keeping abreast of market trends & achieving market share. Developing relationships with key decision-makers in target organizations for business development.
 Interfacing with the clients for suggesting the most viable services, product range and cultivating relations with them for securing repeat business. Managing activities pertaining to finalization of deals for smooth execution of sales & order processing.
 Managing receivables.

Business Development Executive at TMK GIPI
  • Oman - Muscat
  • May 2010 to January 2013

Key Result Area
☞ Administering activities related to presales technical discussions, presentations, preparing techno-commercial proposals, supporting partners (SI's) in developing new clients, etc. Forecasting, Establishing budgets in tune with the corporate strategies for achieving business targets.
☞ Generating awareness of products without exceeding any statutory limits. Analyzing & reviewing the market response / requirements and communicating to the sales teams for accomplishment of the business goals.
☞ Leading, mentoring & monitoring the performance of agents & team members to ensure efficiency in process operations and meeting of individual & group targets.
☞ International & Domestic Marketing to major state run oil & gas companies, EPC and Stockiest.
☞ Managing sales activities; utilizing client feedback & personal network to develop marketing intelligence for generating leads. Identifying streams for revenue growth & developing plans to build consumer preference.
☞ Conducting competitor analysis by keeping abreast of market trends & achieving market share. Developing relationships with key decision-makers in target organizations for business development.
☞ Interfacing with the clients for suggesting the most viable services, product range and cultivating relations with them for securing repeat business. Managing activities pertaining to finalization of deals for smooth execution of sales & order processing.
☞ Drafting of and signing contracts with agents and its subsequent administration.
☞ Attending customer complaints & effective resolution.
☞ Managing receivables
☞ Played a major role in obtaining Prequalification with major Oil & Gas companies (Qatar Petroleum, ADGAS, and ADNOC)
☞ Significantly contributed in preparing Pricing Module.
☞ Streamlined Logistic System

Regional Sales Manager (Marketing & Business Development) at Caparo Engineering India Pvt. Ltd
  • India - Pune
  • January 2007 to May 2010

☞ Spearheaded marketing by guiding a team of 6 members and control sales of Steel Tubes (ERW, CDW, APH & Boiler), Hot Forged Components, Fasteners and Stamped Components to major public sector companies (tender business), major automobile OEMs & their vendors, and trade market.
☞ Played a major role in handling a turnover of Rs. 450 Lakhs / month including Forecasting, Establishing budgets in tune with the corporate strategies for achieving business targets.
☞ Key Clients Handled: Public Sector Companies ( like IOCL, MSEB, MSRTC, Maharashtra Sugar Federation, L&T Tata Motors & its ancillaries, Bajaj Ancillaries, M & M and its ancillaries, General Motors & its ancillaries, Piaggio & its ancillaries, Lear Corporation, Gabriel India, Exports (USA & Germany) and Trade markets.
☞ Established company ware-house in Pune & reduced the inventory level/ logistics cost at branch.
☞ Successfully identified Energy segment (Boiler & Air pre heater) including Public sector units.
☞ Achieved reduction in logistic cost by combining primary & secondary logistic.
☞ Significantly contributed in developing & increasing sales for non-auto segment to reduce dependency on auto segment.
☞ Increased average realisation of product by 7% by VAVE.
☞ Attending customer complaints & effective resolution.
☞ Managing receivables.

Manager Marketing at Pos Hyundai Steel Manufacturing India Ltd
  • India - Chennai
  • February 2005 to January 2007

☞ Played a major role in looking after South India marketing of CR Sheets / Coils, Electrical Steel, Stainless Steel, Al-coated Sheets/ Coils in OEMs, Public Sector Companies (tender business), Trade Market, Job work, etc.
☞ Administering a turnover of Rs. 20 Cores / month including Forecasting, Establishing budgets in tune with the corporate strategies for achieving business targets.
☞ Essayed a stellar role in extending services to noteworthy client like IOCL, BHEL, L&T, Wheels India, Hyundai Motor India & its ancillaries, Ford & its ancillaries, Ashok Leyland, IFB Automotive, Royal Enfield, TI Group, TVS Group ancillaries, , Putti Laminations, Tecumseh.
☞ Functioned as a Customer Representative for TS 16949 & a part of MDT/CFT team.
☞ Significantly contributed in initiating sale of Stainless Steel for auto segment & electrical steel for white goods segment. Increased sale in non-auto segment to reduce dependency on auto segment.
☞ Pivotal in acquiring new contract with Arvin Exhaust India Pvt Ltd., Chennai (Arvin Meritor Group)
☞ Attending customer complaints & effective resolution.
☞ Managing receivables.

Deputy Manager Marketing at Bhushan Steel & Strips Limited
  • India - Chennai
  • February 1999 to January 2005

☞ Generated revenue for steel sheets/strips (CR, HR, GPGC, HTSS) and Steel Tubes (ERW, CDW, APH & Boiler) to major public sector companies (tender business), OEMs & their vendors, and trade market.
☞ Essayed a stellar role in looking after the OEM & trade market by guiding the work force of 3 members for Technical, commercial and services to customers. Looking after a turnover of Rs.300 lakhs/ month.
☞ Worked under deputation in Faridabad & Gurgoan region for product development of front fork for Escorts & Munjal Showa.
☞ Efficiently delivered 100% client satisfaction to the clients like: Ford & its ancillaries, Hyundai & its ancillaries, Ashok Leyland & its ancillaries, TI group companies, TVS & its ancillaries, BHEL, IOCL, L&T, KEB, Tamil Nadu Sugar Federation, Karnataka Sugar Federation & Trade Market.
☞ Led team to promote products (steel tubes & HTSS) being manufactured for at newly commissioned plant by continues break through, increased the average monthly sales to a level of 900MT in 9 months.
☞ Identified entire CDW tube & HTSS market was developed as these products were launched by this company for the first time.
☞ Developed authorised stockist to keep stock of our tube products. Shouldered responsibility of booking orders from PSU like BHEL.
☞ Attending customer complaints & effective resolution.
☞ Managing receivables.


ACADEMIA

Education

Master's degree, Marketing & Finance
  • at ICFAI
  • May 2010
Bachelor's degree, Mechanical
  • at P.D.A. college of Engineering, Gulbarga University
  • April 1999

first class with distinction

Specialties & Skills

Project Delivery
Sales Coordination
Product Development
Business Development
BUDGETS
Operations
FORECASTING
Sales & Marketing
MONTHLY SALES
RECEIVABLES
Business Development

Languages

Hindi
Expert
English
Expert
Kannada
Expert
Tamil
Intermediate
Telugu
Expert
Marathi
Expert

Training and Certifications

INTERNAL AUDITOR (Training)
Training Institute:
BVK
Date Attended:
March 2005
ISO / TS 16949 STD TRAINING (Training)
Training Institute:
INDIAN INSTITUTE OF STANDARDS
Date Attended:
November 2001

Hobbies

  • Playing and watching cricket, Socializing , Travelling , Web surfing , Listen to music
    Played cricket at college level.