Parts Manager
Al Habtoor Motors
Total years of experience :36 years, 4 Months
Daimler FUSO Commercial Vehicles
Reporting to Group Parts Manager
Manage centralized operations in UAE -For sales of spare
parts through 12 branches and 8 workshops and channel
networks across UAE - business volumes handled-US$ 22
Million/annum
Responsible for all sales & operations, stock management
ensure gross profits through all channels (dealers, fleet, bulk
customers and workshops)
Handling approx.4500 parts lines
(Dynamic stock value US$ 4-5 Mn)
Software used: Kerridge
* Total responsibility of FUSO parts business and gross profit
* Leadership role in identifying opportunities for increasing
sales from fleet and trade customers - responsible for
executing sales and marketing initiatives
* Key point of contact for Daimler Fuso team handling the
PGS, MDC, parts penetration programs
* Managing department budgets, sales forecasting, part
group sales, ordering & stock management
* Assist customer development programs, planning and
developing the dealer, fleet network
* Oversee inventory management, pricing
* Track all customers for outstanding payments
* Tracking the parts availability / ensure uninterrupted supply
* Handle liquidation of obsolete, slow moving stock
* Undertake market research to ensure competitive pricing
Achievements at Al Habtoor Motors
* Achieved 30% Net Contribution Performance for the
brand which increased to 40% plus in 2019
* FUSO is the only brand which registered double digit
sales growth during 2019 in a shrinking UAE market
* Implemented new dealer rebate program which
dramatically increased sales
* Parts were liquidated through special campaigns to
dealer network, secured manufacturer’s financial
support to liquidate non-moving & excess stock
* Made long term sale contracts with fleet customers
ensuring 100% usage of genuine parts
* Increased the aggregates marketing selling engines,
transmissions thereby increased the sales
* Effective demand planning increased sale of spares
by 5% - the fill rate was always above 95%
* Focused attention and execution helped to liquidate
dead, slow moving stock by 40%
* Identified new dealer, fleet, bulk customers,
supporting them with campaign prices, strengthening
the dealer network
* Supported the manufacturer with data on non-
genuine parts to help develop ‘value parts’ range and
increase market share
* Introduced new value parts range of oil seals, bulbs,
fuel filters, genuine oil
After-market Division, UAE)
Managing a team of team of 8 product executives & reporting to
SGM-Head of Business
After Market Car Parts Planning for Korean brands - PHC Valeo,
CTR, Mando and auto care products like 3M, Lesonal & Roberlo
Business volumes handled-US$ 22Mn/annum
* Managed brand promotions, new product development
* Oversaw budgeting, monitoring profitability, pricing &
packaging
* Parts procurement, principal handling, ensuring parts
availability
* Inventory control, slow moving items liquidation, logistics
Business volumes handled up to US$ 33 Mn per annum
Reported to DGM-Head of Business
* Achieved car spare parts sales & gross margins for Kia brand,
handling all the commercial aspects
* Designed strategies for wholesale worldwide
* Analyzed parts business potential using UIO data
* Developed business in MENA, CIS, Europe
Developed sale of Korean genuine parts in UAE through dealer
network and wholesale re-exporters
Sales-Commercial Vehicle Parts
Business Volumes handled -US$ 13Mn/Annum
* Increased customer engagement through dealer network conducting mechanic / re-borer meets
* Market intelligence on non-genuine parts was secured and passed on to HQ to improve the prices/packing quality
Sales in Cochin & Vizag
Division: Storage Solutions
* Sale of warehouse storage systems- light duty and heavy duty racking systems
* Provide customized design as per the customer storage requirement
* Business Volumes handled- US$1.6 Mn per annum
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