Business Head
Al Jazira Group (BSC)
Total years of experience :25 years, 3 Months
Food Service
Brands Handled: Fonterra, Heinz, Arla Foods, Americana, Evian, McVities, Emborg, Walls,
General Mills, Hero, Iffco Bakery Ingredients, Culinary, Oils & Fats,
Poultry & Meats, Icelandic Water, Etc.,
•Overseeing all departments, including Imports, Operations, Supply Chain, Sales and Finance.
•Provide leadership and vision by assisting the board and staff with the development of long range and annual plans, and with the evaluation and reporting of progress on strategies.
•Formulate and execute company’s strategic plan.
•Establish and lead execution of operation strategy
•Set and achieve key performance targets for: sales, delivery, cost, expenses and other measurements of operational performance.
•Identify, create, and develop new market opportunities, taking the lead on constructing a robust and successful business proposal that secure new deals, contracts and long term relationships.
•Support and lead company products sales, growth and continuous cost & quality improvements in the business.
•Manage all sales related activities covering setting and strictly monitoring of sales targets and ensures accurate delivery of products in all sales channels.
•Ensure timely collection of company’s money from the market. Develop plan to minimize expiry products from the market.
•Minimizes sales returns/damaged goods and short expiry goods by monitoring returns, developing a depletion plan and avoiding overstocking the points of sales.
•Able to devise and implement plans to mitigate the risk for smooth process.
•Timely update and present competitors’ activities and provides market feed-back on new products, prices changes, new launches, etc to the top management.
•Communicate operational/sales results, activities, etc. to Executive Management and provide recommendations and plans for ongoing improvement.
•Ensure areas of responsibility are delivered in a way that are consistent with the company’s goals and financial-cost improvement plans.
•Monitor industry legislative developments, develop and implement strategic changes in order to maintain compliance and maximize business performance.
•Develop and maintain an excellent rapport with key stakeholders such as clients, suppliers, community organisations, regulatory bodies etc.
•Representing the organization at trade exhibitions, events, demonstrations and other related activities.
•Responsible for the warehousing operations including its personnel.
•Training, coaching and mentoring staff to ensure smooth adoption of company policies and vision.
•After Sales Operation
•Techno Commercial Negotiations
•Implementing Service Recovery systems
•MIS Reporting
•Project Coordination
•Strategic Planning
•People Leadership
•Time Management
•Supervision Management
•Research & Development
•Employee Welfare
•Increase Productivity
•Problem Solving
•Customer Relationship Management
•Innovator
•Business Negotiations
•Effective Communicator
•Employee Flexibility
•Goal Achieving
SADAFCO:
•Started and Developed the Strategies and Manpower of new Channel Out of Home.
•Managed to Open 98 large accounts like 5 & 4 Star Hotels, Fine Dining, Resorts, Ice Cream Parlours etc.
INTERNATIONAL AGENCIES (FMCG)
•Increased Sales Volume growth from 3, 00, 000 BD to 5, 00, 000 BD per month in one year.
•Launched New Products and Principles like Malongo coffee, Gerolstenier, Lacnor Juices.
•Increased the Clients from 180 to 400 Accounts.
PURATOS FOOD INGREDIENTS
•Took the sale from 6 lakhs per month to over 1 Cr per month in just 10 months.
To formulate performance measures, parameters and targets, in line with the business objectives and agreed every year on performance review, with targets set for the subsequent year.
•Maintain a high level of confidentiality throughout: on current business activities, short-long term plans, proposals under scrutiny and any other activity related to the business.
•Working with international suppliers to maintain current & develop new categories.
Out of Home
Products Handled: UHT milk, Feta Cheese, Tomato Paste, Soy Milk, Evap, Milk Powder, Ice
Cream, Butter, French Fries.
Clients: HORECA, Quick Service Restaurants, Bakeries, FINE DINING and others.
•Develop strong strategic relationship with key decision makers in the food service industry. Engage in extensive business development with major food service channels across Bahrain & KSA.
•Monitor market trends, developments and competitor activities to ensure that business operations remain progressive.
•Build and execute effective strategic plans for cross-sell opportunities.
•Responsible for looking after Business Development through Institutional Sales and HORECA Sales.
•Defining new product applications and develop new selling avenues with HoReCa fraternity and ensuring implementation.
•Planning and executing sales strategy to acquire and activate new customers.
•Manage the entire product line lifecycle from strategic planning to tactical activities.
•ACHIEVEMENTS
Effectively drive and manage sales team; prepare and present launch plans; make sure the sales force is well trained and carry necessary product knowledge to customers.
•Manage the financial performance of each category; report profitability per brand on monthly, quarterly and yearly basis.
•Execute contracts and monitor their progress with major Hotel Chains.
•Evaluate bids and make recommendations based on commercial and technical factors .
•Reporting to the Director, handled major Hotel chains and opened an extremely dynamic and price competitive market.
•Drive budgeted Volume, Revenue, G P & margin targets within budgeted cost limits across the assigned territory by building strong business relationships with key customers and keeping a strict eye on the market trends and opportunities to maximise the management objectives & hence directly impacting organisational growth on business profitability.
•Monitor and control stock levels based on forecasts for the period.
•Conduct frequent reviews for all key accounts, communicating trends in the market place and identifying new opportunity to drive business for all concerned.
•Deal with problematic payment issues and help credit control / finance with collection.
•Setting of budgets.
Food Service/HoReCa
Principles Handled: RB, Iffco, BEL, Hagendaz, Doux, General Mills, ConAgro, Marico, JBS,
Nestle, Kohinoor, Amira, Unilever, Ocean Spray, Lacnor, Malongo
Valid Bahrain Light Vehicle
Coffee, Gerolstenier, Bakels, Green Gaint, Californa Garden, Nabil
SCHOLASTICS
Biscuits, Kwality.
Clients: HORECA, FINE DINING, Quick Restaurants Service, Bakeries, others.
•Business development strategy for Food Service, HoReCa Vertical Hotels, Fine Dining, Clubs, Cafes, QSR, Air Caterers, Bakers, Royal Court, Other Catering.
•Market Analysis and Intelligence report based on factual data collected from different HoReCa & Food Service Customers (Product Master, Buying Patterns, etc).
•Focus on Value addition to the Customer through the principles of Strategic Account Management / Effective Value Selling/Timely Complaint Handling.
•Maintain effective relationship with key decision makers in both the verticals (Procurement Heads, Chefs, Cost Controllers and Finance).
•Interact closely with various merchandise teams (Frozen, Staples, and FMCG etc.) to gather, monitor, and analyse performance data on a weekly basis.
•IT PROFICIENCIES
To monitor Daily/Weekly/Monthly activity sheet for the Sales Team and suggests appropriate improvements.
•Collection management, Inventory management, Supply chain, and Stock Ageing management & Supervises planning and sales promotions of products.
•Ensuring compliance of necessary reporting to General Manager.
•Driving forecast accuracy and sales planning. Also plan for Launch of new products and variants
•Supervises planning and sales promotions of products or brands.
•Understanding potential of each customer, generating cost benefit analysis for them and successfully converting them to buyers
Institutional Sales &Modern Trade.
HORECA & MODERN TRADE:
•Responsible for Sale of HORECA in the Southern Region, from Five Star to Restaurants & Caterers & Update Competitors & market information.
•Opened new accounts for the company in Karnataka, Tamil Nadu, Andhra Pradesh, and Kerala taking the sale from few Kgs to over 8 tonnes in just 10 months & Instrumental in opening of PAN India Accounts.
•Understanding potential of each customer, generating cost benefit analysis for them and successfully converting them to buyers.
•Handled major accounts like Metro, Hyper city, Spar, Nature Basket, Heritage, Spencer’s, Walmart, etc.
•Responsible for sales and Merchandising, Promotional Activities.
•DECLARATION
Ensuring Minimum MBQ at any time at the stores & Private labelling for Metro and Hyper city.
•Responsible for Wet and Dry Samplings at the stores
Big Bazaar, Spencer’s, Heritage Foods, More Super Markets, Food World Reliance, Metro, Qmart, and Standalone Supermarkets).
INSTITUTIONAL: HMS Hotels, KFC, McDonald, Taj Hotels, ITC Hotels, Café Coffee day, Subways etc
’s in
’s in
.) –