ANANTHA KRISHNAN

• Executed strategic sales plans to expand distribution base and
achieve targets.
• Cultivated relationships with key account customers and
channel partners.
• Analyzed market trends and competition to identify growth
opportunities.
• Motivated sales team to meet individual and collective
performance goals.
• Appointed Distributor for Southern States for Photo Channel
.

• Company Overview: a B2B enterprise operating in Tamil Nadu
which served consumer durable goods suppliers.
• Crafted targeted strategies to cater to individual needs of
dealers through supply chain management and distributor
networks across South India.
• We also work on Corporate and institution orders and corporate
gifting orders.
• Facilitated effective communication channels within the
partnership and with external stakeholders to ensure alignment
and collaboration.
• Tracked organizational performance against objectives and
revamped strategies to better meet targets.

• Managed sales distribution network by appointing and
monitoring sub-dealers.
• Planned, scheduled, and organized marketing activities
including road shows, demos, and displays to enhance support
for the secondary channel.
• Additionally, identified and motivated a select group of channel
partners.
• Built strong business relationships with channel partners across
all levels, effectively resolving conflicts and cross-functional
issues with the sales team and channel partners in the region.
• Provided comprehensive training, coaching, and performance
reviews for the sales team, while ensuring fair people
management practices throughout the region.
• Led a team to successfully operate 35 Canon exclusive brand Data-driven decision making Business intelligence Budgeting and forecasting negotiation
stores in the South region, focusing on partner identification,
store implementation, and efficient store management.
• Managed distribution of imaging industry to enhance secondary
sales by implementing local promotions.
• Developed and implemented strategic business plans to
increase market share.
• Coordinated with marketing team to develop and execute
effective promotional campaigns.
• Built and maintained strong relationships with Rental Houses to
secure repeat business.
• Directed successful marketing campaigns, increasing brand
visibility and market penetration.

• Managed the Sales Executive Sales Plan for the Branch,
ensuring Individual targets were assigned and monitored.
• Analyzed market trends for the region and modified sales
strategies which led to a surge in quarterly revenue by 15%.
• Developed and implemented innovative sales strategies,
increasing market share and profitability.

• Managed channel business in my assigned territory, including
sales planning, target setting, and collection management.
• Handled major dealers as well as chain stores while managing
relevant schemes.
• Showcased product features and benefits to drive sales.
• Replenished items and organized displays to keep stock looking
professional.

Implemented effective sales management and contingency plans
including sales and collection, setting up targets and achieving
account accomplishments leading to an increase in market share.

• Handled major corporate customers including Ford Motors, IT,
Hindustan Motors, and BSNL.
• Managed relationships with builders and interior decorators.