Akash Saini

FMCG Personal Care, Health, Food
▸ ROAS & Campaign Optimisation: Managed paid promotional campaigns across JioMart and MilkBasket for a 276-SKU FMCG portfolio
— tracked ROAS, CTR, and Add-to-Basket rates weekly, reallocating budget to top-performing SKUs and growing brand revenue share
from 21% to 24%.
▸ Digital Shelf SEO & Content: Executed A+ content, search term, and listing architecture optimisation across 247+ SKUs — improved
product-page conversion by 18% and doubled organic discoverability through structured content experiments.
▸ Performance Dashboards: Built real-time Power BI and Excel dashboards tracking full-funnel KPIs — CTR, ATB, conversion, ROAS, and
category share. Delivered weekly campaign performance reports to Trade Marketing and Sales leadership.
▸ Spend Reallocation (₹60L ROI Study): Designed and executed a pan-India trade investment ROI study across Reliance Retail visibility
assets — benchmarked cost-per-impression by format, directly informing ₹60L in strategic spend reallocation across Q1-Q3.
▸ Stakeholder Management: Coordinated with brand, supply chain, and sales teams on campaign go-lives and scheme execution;
presented performance insights and recommendations to senior leadership.

▸ GCC Market Intelligence: Built structured market intelligence reports tracking brand performance, competitor pricing, and
promotional effectiveness across 6 GCC markets — UAE, KSA, and wider Gulf. Data directly shaped quarterly campaign and spend
decisions.
▸ Campaign & Trade Activation: Executed brand activation campaigns and in-store content rollout across UAE and KSA modern trade
— coordinating with regional brand, sales, and supplier teams to ensure campaign compliance and on-shelf visibility.
▸ Cross-Border Execution: Managed POSM rollout and new SKU launch coordination across GCC markets — operated effectively in a
multinational, multicultural commercial environment.

• Collaborated with cross-functional teams to execute a successful tie-up between Bijus and Discovery for the
Discovery School Super League (DSSL) project.
• Conducted outreach to 195 school POCs and principals via phone and email to confirm the names of Round 1
toppers and register them for the competition, resulting in a high participation rate and successful event.
• Managed and analyzed data in Excel sheets to track progress, optimize marketing strategies and update team
leaders on key performance indicators.
• Developed excellent communication and organizational skills, as well as the ability to work under pressure in a
fast-paced environment.

▸ Supported campaign planning and on-ground execution across North India for the Discovery School Super League; tracked reach,
engagement, and regional performance via Excel dashboards.

Worked as a finance intern