Sr. Marketing Executive
United Broadcast & Media Solutions
Total years of experience :15 years, 6 Months
• Develop, manage and execute marketing campaigns.
• Manage social media strategy: Create and maintain social marketing plan, online reputation management, encourage social media engagement and channel development
• Update, monitor & manage company websites; unitedbroadcast.com (Ecommerce Website - Magento), arri.ae (WordPress), and ubmsmedical.com (Magento)
• Organize & handle in-house workshops; manage all aspects from online registration and training academy to online promotions, target audience, coordinating with accounts department, hospitality, workshop images and videos
• Independently organized Roadshow in Kenya, Africa for our brand promotion; managed all aspects from pre-event survey, online promotions to venue, hospitality and main event
• Manage the Photography live exhibition as an exhibitor every year in order to promote our professional video and photography equipment and organized three consecutive workshops during the event
• Managed the AITEC - Broadcast, Film and Music Show (BFMA) participation in Kenya, Africa as an exhibitor in order to promote our professional video, lighting and live streaming equipment
• Devised strategies to drive & maintain online traffic to the company website through (SEO, Google Adwords, webmaster & Google analytics)
• Develop monthly newsletter based on HTML and execute through e-mailer system and ensure emails are directed to recipients’ inbox
• Coordinate with vendors and manage outsource task (i.e. print advertising, new website development, payment gateway (telr), domain hosting & many more)
• Marketing Collaterals: Manage and deliver creative assets such as posters, hanging banners, elite brochures, stickers, standees, pamphlets, eDMs, rollup banner, artwork for website and many more.
• Create monthly marketing report
• Develop and execute online marketing and advertising campaigns to optimize the brand performance and maximize online financial KPIs
• Manage, update and evaluate brand listing activities in regionally and internationally e-shopping portals
• Execution of Search Engine Optimization on a continuous basis
• Manage pay per click accounts on Google Ad Words, face book, Yahoo, Bing and other search and display platforms for company website.
• Utilize bid management tools and data modeling to maximize the effectiveness of PPC campaigns.
• Collecting data to analyze how campaigns are performing, making constant changes to bidding strategy to get the best possible return on investment.
• Manage Display network placement lists on Ad Words and through other contextual advertising platforms.
• Design, build and maintain social media presence.
• Develop and execute email and sms marketing campaigns.
• Review online customers buying behavior through the use of web analytics tools to identify areas for improvement and recommend the most effective strategies to maximize performance.
• Generate weekly and monthly reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
• Communication to team and management on project development, timelines, and results.
•Planning, developing and executing online and offline marketing strategies.
•Creating a regional external newsletter for key clients, in collaboration with the sales team and European-based global communications team.
•Assess regional trends and evaluate potential business opportunities.
•Manage all regional branding and marketing activities, in close collaboration with the global communications team.
•Schedule, organize and handle independently various marketing campaigns and events. For instance
o Online and offline marketing campaign running between 1st Jan to 28 Feb 2013.
Campaign purpose: Exposure of company products & services and increasing product leads and revenue.
o PSC new branch opening event in Karachi, Pakistan 15 November 2012.
o Peace auto (automobile business solution) new version launching event in used cars complex Al Aweer, Dubai at 10 march 2013
•Design and create our company leaflets, email templates & liaise with the in-house web developer for the regularly updated website homepage design and also design logo, brochures, and profile folders for our company clients in illustrator and Photoshop cs6.
•Implement and monitor active presence of the company on all social networking sites.
•Monitor and maintain our client’s websites under annual maintenance contract (AMC) and also responsible for online marketing. Following are some URLs of our client websites
• www.awan.co.jp, www.ahtelecom.net, www.sktrd.jp, www.minatocars.com, www.alameermotors.com.
•Responsible to make proposals and quotations for our company new clients.
•Responsible to understand client’s business nature and make functional specification document (FSD) for our resources and manage all assign projects from requirements to delivery.
•Evaluate market needs & analyzing consumer behavior to creatively package the features of our products.
•Creatively involved in product development with the new ideas according to consumer preferences and market trends.
•Sales agent teams mobilization & support in sale.
•Attending workshops, trade shows, and seminars.
Create and uphold good customer relationships and keeping an eye on how well new and existing products are doing.
Provide effective financial knowledge to the clients and answering inquiry, questions & complaints of clients in order to keep revenue generation of the division.
Recognize potential customers, creating business from the old accounts and reaching profitability level and sales growth.
Assessing market, current trends in market, finding competitors, also giving suggestions for product improvement.
Involve in customer database management.
Improving customer service based on client feedback through the development of new policies and procedures.
Participate in banking training programs like people management, leadership, time management, customer service, health and safety and security.
Specialized courses: Brand management, consumer behavior, advertising, international marketing and retail management.
