Muhammad Akbar Rahman

●    Leading the development and execution of integrated marketing strategies across digital and offline channels to strengthen brand positioning and drive sustainable business growth
●    Plan and execute end-to-end events, brand activations, and experiential programs aligned with business objectives and audience engagement goals.●     Shape brand positioning, messaging, and overall communication direction
●      Coordinate event production, vendor management, logistics, and on-site operations to ensure successful project delivery.
●     Lead brand activation initiatives through events, workshops, and experiential marketing programs. ●    Establish and manage strategic partnerships to expand brand reach and market presence
●      Represent the company in business presentations and factory visits to unlock collaboration opportunities●    Optimize customer journey from acquisition to retention to enhance experience and loyalty
●    Drive both strategic direction and execution to accelerate brand visibility and market expansion

• Identified and analyzed client needs to develop tailored advertising strategies that align with business goals.
• Presented and demonstrated product and service value to prospective clients, enhancing brand visibility and driving new partnerships.
• Managed end-to-end advertising projects for both local and multinational clients across industries such as FMCG, automotive, and technology.
• Coordinated internal creative, production, and media teams to ensure timely delivery of campaigns with measurable results.
• Developed and controlled project budgets, maintaining cost-efficiency while achieving high client satisfaction.
• Built and maintained long-term client relationships, contributing to a 25% increase in client retention year-over-year.

• Manage daily projects and collaborations related to requests for changes and additions in the work environment, as well as holding weekly meetings
• Responsible for managing processes related to meeting client needs, both manpower and equipment
• Prepare price offers (BQ), as well as carry out presentations and negotiations in the dealing process with clients with price benchmarks that have become standard for the company, namely a minimum MF of 4%, BPJS standards with the latest UMK, and a uniform Rp. 1, 500, 000, which in total reaches 20 point.
• Responsible for maintaining both new and existing clients by conducting maintenance at least twice a month and negotiating prices during new contract or annual extension negotiations.
• Collaborate internally with operational, administrative, tax, budgeting, and training teams for clients who have reached agreements regarding timelines, prices, and systems to ensure smooth project execution.
• Communicating and coordinating with clients who have reached agreements regarding daily attendance reporting and other monthly reports.

• Planning and executing a minimum of 3 wedding events and 1 travel tour per month, with a positive impact on employee performance and company revenue.
• Monitoring and creating progress reports for work and team performance from 4 divisions, ensuring smooth operational activities by reporting successful event outcomes.
• Responsible for detailed planning such as event concepts (team building and wedding packages), human resource management, event schedules, financial budgets, and monthly timelines to prevent errors in each event.
• Establishing Key Performance Indicators (KPIs) with a monthly minimum achievement target, managing company finances, and addressing challenges that may arise in scheduled or sudden events that could potentially impact company performance.
• Leading 4 divisions (sales, design, budgeting, and field execution) each consisting of 2 to 3 individuals, tasked with event planning and communication related to upcoming events.
• Creating Product Requirement Documents (PRDs) for each event execution according to client needs, containing comprehensive information documents about concepts, specifications, Person In Charge (PIC), quantities, timelines, general budgets, and others, which is useful for facilitating the 4 divisions to carry out their tasks effectively and providing clear information and insights to clients regarding ongoing activities.

FORMAGGIO COFFEE & RESTO
- Create, implement SOP and quality control for operations at Formaggio Coffee & Resto
- Responsible for creating programs and carrying out training for all Formaggio Coffee & Resto employees and helping monitor employee performance
- Create a promotional strategy program for Formaggio Coffee & Resto in the form of social media content and events along with concept, timeline and budget
- Develop and execute strategic planning and partnerships for weddings, weekly programs, and major brand events, ensuring well-structured schedules and smooth project execution.

• Analyzing societal and consumer trends, providing market analysis and insights to clients to support advertised products or branding according to brand positioning, and optimizing B2B and B2C business and marketing strategies with over 75% effectiveness using SWOT analysis, STP, and other elements.
• Establishing partnerships and negotiating with a minimum of 2 vendors, 2 clients, and 2 locations each week to enrich the portfolio and increase long-term revenue for both parties.
• Building loyal relationships with vendors, clients, and locations to create sustainable and mutually beneficial partnerships, especially in the capacity of an advertising agency (placement).
• Leading 3 internal divisions (operational, technology, and marketing), maintaining good relationships among employees from staff, supervisors, managers, to directors to enhance coordination and communication between divisions.
• Creating pricing proposals or rate cards according to client needs and budgets, with a target profit margin of 30-40% from the total production cost budget.
• Preparing initial pitching documents such as company profiles and other supporting documents, and reporting collaboration results to clients including budget evaluations, ad traffic numbers, and necessary improvement steps for future collaborations.

• Compiling 2-3 event proposals each week with engaging ideas tailored to meet clients' needs, objectives, and expectations, ensuring client satisfaction and meeting established deadlines.
• Coordinating with 4 individuals from budgeting, production, and 2D and 3D design departments to develop event concepts represented through visuals, providing clear direction for each division in line with agreed-upon briefs.
• Ensuring the execution of events aligns comprehensively with approved client briefs by 100%.
• Understanding clients' objectives and expectations to ensure received briefs match execution expectations and agreed budgets without exceeding specified limits.
• Coordinating with 5-6 external teams as support, such as venues, event performers, media, equipment, catering, rundowns, and more, to ensure flawless event execution without errors and adhering to established schedules.
• Conducting two checks on timelines and related preparation documents before the event, during the event day, and post-event, including reporting on event outcomes.

• Broadcasting 4 to 6 diverse programs such as music, news, sports, and advertisements in each radio broadcast session to produce varied content to maintain listener interest and avoid monotony.
• Designing more than 10 program ideas per week and compiling a list of 100 songs for broadcast programs.
• Announcing the radio program schedule including events, advertisements, and community service information, based on cooperation agreements with third parties to support company revenue.
• Conducting research on 5 topics and news items daily for discussion and commentary during broadcast programs to provide up-to-date information to listeners and foster two-way interaction.
• Managing over 30 messages and receiving 5 calls from listeners during a 3-hour broadcast session, such as greetings, song requests, or answering questions.

• Responsible for planning, executing, and evaluating annual event programs to drive visitor traffic, brand awareness, and tenant engagement. Managed 5-7 monthly events covering promotional, lifestyle, entertainment, and community activities aligned with the mall’s marketing strategy.
• Established strategic partnerships with vendors, sponsors, talents, and community groups to ensure seamless event execution consistent with the mall’s branding and positioning.
• Directly handled budget planning, sponsorship negotiation, partnership proposals, and comprehensive post-event reports including photo documentation and financial summaries.
• Initiated and managed collaborative CSR and other events, such as a Fun Walk with one of the hospitals, health products, which aimed to increase Tangcity Mall's brand visibility and community engagement through activities held outside the mall area.