Akel Saliba

- Led performance and digital strategy for premium clients including Dar Global, Dubai Holding, Vivium Properties, Capitals Financial Services, Tineco, Babyliss, and Taopatch.
- Delivered 30% YoY ROI growth through advanced audience targeting, funnel optimization, and multi-platform scaling.
- Managed $10M+ annual budgets across Paid Media, SEO, Social Media, and OOH, ensuring efficient cross-channel performance.
- Strengthened and retained key client relationships while securing new business through strategic pitching and data-backed planning.
- Oversaw multi-sector 360° marketing strategies integrating Paid Media, CRM, SEO, content, and creative.
- Led and executed 6+ brand events across UAE & KSA, including major launches for BaByliss (Air Wand & Air Brush), covering planning, production, logistics, and on-ground activation.
- Managed full-scale event opening for MAC Cosmetics, overseeing influencer hosting, venue coordination, décor, catering, and branded gifting.
- Delivered creative direction, branding, and event execution for Mamabella Ristorante and Off Limits launch events, ensuring cohesive identity and premium guest experience.