Akhil Kumar

Working with the editorial team to deliver editorial and video content to the clients.

• Working closely with the co-founder/editor in chief.
• Liaising with clients to attain an ever evolving understanding of their changing needs.
• Preparing video shooting briefs for client, ensuring client feedback is implemented in videos, and delivering the final product from the content team.
• Assisting with SEO and overseeing retargeting, and PPC campaigns for insydo.
• Assisting with troubleshooting of online display advertisements to ensure ads are displayed online properly and on schedule.
• Responsible for researching new technologies for social ads, SEO, content, analytics, and reporting.
• Working closely with all vendor partners to maintain good relationships and ensure client's success.
• Presenting monthly, mid-campaign, and wrap-up reports to clients.
• Admin tasks including media kit recommendations, execution details, and budgets.

Managing all digital and social activities for the clients, from weekly/monthly/yearly strategy presentations to delivery and reporting. I built social media presences for numerous clients from the ground-up and continued building on their digital presence through effective digital strategies.

• Reported directly to CEO/Director of Marketing
• Managed social media ads and promotions, PPC, SEO, and display campaigns.
• Created social calendars and social ads.
• Managed social media ads and promotions across Facebook, Instagram, YouTube, Twitter, and Reddit.
• Managed Google search and display ads, and retargeting campaigns.
• Managed client presence on other platforms including Zomato and TripAdvisor.
• Was solely responsible for video ideation and production.
• Overseeing community management, viral marketing, and engaging post creation.
• Created effective content strategy with high engagement and user retention rate.
• Researched digital, and social trends and quickly adopted the latest digital technologies and strategies.
• Leading and managing a marketing team that comprised of graphic designers, copywriters, web developers, video editors, photographers, and voice over artists.
• Composing content and managing editorial writing for online and traditional ads, social media posts, websites, blogs, forums, press releases, reports and business plans. Additionally, coordinating with publications on client's press exposure.
• Managing and optimizing email marketing for clients
• Overseeing live social media coverage of events.

Recruited as a Senior Copywriter but promoted to an Account Manager within 6 months while simultaneously managing a team of copywriters as a Senior Copywriter.

• Managed social media presence and campaigns of multiple brands across multiple social channels including Facebook, Twitter, Instagram, Snapchat, Google, Pinterest, LinkedIn and YouTube.
• Developed and managing digital and outdoor campaigns.
• Managed client budgets for campaigns to achieve KPIs well within the available spend.
• Managed and optimized social ads and Google ad campaigns.
• Identified and tapped into new channels to optimize ROI and fuel revenue growth.
• Managed a team of graphic designers, content writers, videographers, translators and community managers.
• Oversaw events, activations, and online campaigns from their inception to their conclusion.
• Also overseeing social, paid, and PPC campaigns on a daily basis.
• Analyzed market situations, competitors, industry trends, marketing tools and taking actions (marketing mix) to gain market share and improve market positioning.
• Managing content and editorial writing for social posts, ads, blogs, websites and press releases.
• Developing long-term strategic goals for the Business Development department.

Solely responsible for setting up the social media presence for the company and managing the digital marketing efforts of the company.

• Assisted category managers to promote their categories on social platforms and achieving more than 20% of their monthly sales targets. For the beauty, tech, and fashion categories, more than 90% of sales was achieved through social and digital marketing.
• Oversaw social media campaigns. Managing website SEO and Google ads.
• Handled customer feedback, comments, and complaints on social platforms.
• Prepared, organized and managed offline and digital marketing campaigns to promote offers through print, web, email and social media.
• Prepared online newsletters and promotional emails and organize their distribution through various channels.
• Developed, managed and composed content for all categories on the website. Developed content for blog, and ad copies.
• Created press releases and managed radio ads.
• Forecasted sales performance trends and adopted new marketing technologies on social platforms.
• Conceptualized and managed the production of marketing collaterals including leaflets, posters, flyers and newsletters.
• Developed effective strategies to optimize marketing performance and meet conversion targets.

Started as a copywriter for the website but got promoted to Marketing Executive within the first four months of working in the company.

• Managed website and blog content focusing on highlighting offers, services, and deals on the website
• Managed company updates, marketing content, and market analysis for the blog.
• Wrote press releases and managing email marketing campaigns for the company.
• Created pitch decks and reaching out to new services to encompass into into the platform's offerings.
• Conceptualized marketing collaterals like brochures, explainer videos, radio ads, online display banners, business cards, and company fact sheets. Working closely with the media team to transform ideas to results.
• Managed website and blog SEO, Google ads, email newsletters and being responsible for setting up the company’s social media presence.
• Provided the graphics team with product captions, punch lines, and slogans for marketing collaterals.