Head of Department - Direct Sales
Easa Husain Al Yousifi & Sons Company
Total years of experience :24 years, 6 Months
*Develop and implement business plan to improve the business to increase market share as well as improve the brand image.
*Improve the product range to meet the market demand and cover most of the market segment.
*Develop price list to meet the customer segmentation in the market.
*Develop sales and margin reports to the managment .
*Highlight the product features compared to other products in the market.
*Monitor the market condition to improve sales.
Responsibilities include:
*Implement strategies to improve product penetration into the market.
*Develop complete business plan for the concerned products
*Monitor market conditions.
*Develop pricing strategy
*Develop plans to improve display in the sales outlets.
*Develop reports to measure improvements.
*Expand product range to cover all market segments and requirements.
*To build new sales teams that is capable of achieving the sales target.
*Expand the project business by introducing new items to the market to improve market share and maximize sales and profit.
*To build new customer / projects database.
*Co-ordinate with the factory to develop products that matches customer / projects requirements.
*Develop plans to secure the maximum projects available in the market.
*Develop new business channels.
*Improve market awareness for the product with co-ordination with marketing department.
Achievements:
*Developed business plan for the division.
*Participated in international exhibitions.
*Developed plans to contact consultants as well as contractors in order to introduce new products for better and wider selection.
*Prepared leaflet, flyers showing the range of different products and services.
*Developed weekly and monthly reports to measure sales improvement.
*Improved the communication between departments for easy day to day operation.
*Implemented price list group to capture different segmentation of projects.
Responsibilities include:
*Develop sales forecast of all the units required for the total year.
(DX-Units, Mini Split Units, Roof Top Water Tank Cooling System, and Water cooling & Heating System.)
*Monitor & analyzing market conditions.
*Co-ordinate with the factory on the requirements of units on weekly / monthly basis.
*Develop and create new business channels.
*Develop plans to increase the dealer base business.
*Develop plans to secure the maximum projects available in the market.
*Develop weekly and monthly reports to measure sales improvement.
*Monitor dealers requirements of units on weekly basis.
*Develop staff bonus and incentive programs.
*Develop plans of labor and materials requirements for the mini split units based on sales forecast.
*Monitor the installation of mini split units by the technicians.
Achievements:
*Sales have improved in 2004 by 49% over 2003.
*Developed price ladder for the A/C units.
*Developed plans to monitor the market conditions / prices on Monthly basis.
*Developed weekly sales report.
*Developed and implemented new ideas (price, sales campaign, and bonus program) that increased staff productivity.
*Developed quarterly reports on sales and margin.
Responsibilities include:
*Develop plans of labor and materials requirements based on sales forecast
*Develop plans of Training the installation staff on the new products.
*Monitor the installation of units by the technicians.
*Develop reports to measure installation improvement and productivity.
*Develop customer profile reports for maintenance department.
*Monitor customer satisfaction on installation.
*Develop reports on defective units.
*Develop staff bonus and incentive programs.
Achievements:
*Implemented 24 hrs installation
*Achieved 100 % of 24 hrs installation on all the units sold by the showrooms.
*The installed units have increased by 300% in 3 years
*Improved labor productivity by 10% in year 2002.
*Improved the vehicles cost by 5% in year 2002.
*Achieved cost reduction of 5% in installation materials in 2002.
*Achieved daily installation rate of 3 units per team.
*Developed quarterly report on the defective units.
*Developed weekly report on the installation of units.
*Developed plans of Training the installation staff on the new products before the beginning of the season (February).
Responsibilities include:
*Develop strategic and business plans to improve the sales and market penetration of the room split units through the showrooms.
*Develop plans of introducing and displaying own brands and multi brands room split air conditioning units through the electronics showrooms.
*Develop reports on sales and margins.
*Monitor & analyzing market conditions.
*Monitor the sales for improvements.
*Develop forecast reports for ordering the unit.
*Enhance customer relations.
*Training sales staff.
Achievements:
*Increased sales by 100%
*Introduced multi brand units in the showrooms.
*Developed price ladder for the A/C items.
*Developed sales charts for each business.
*Developed plans to monitor the market conditions / prices on weekly basis.
*Developed quarterly reports on sales and margin.
*Developed quarterly presentation of the total a/c business.
*Participated in all a/c advertisement in the news papers and in ALGhanim leaflet.
*Monitor the plans and procedure for the display units in electronics showrooms by model and size wise on monthly basis.
*Developed training planes for the sales staff during the season (March-Sept).
Responsibilities Include:
*Develop strategic plans and business plans for multi-brand products.
*Monitor & analyze market conditions.
*Sales forecast & budget.
*Create sales promotions.
*Training of sales staff.
*Develop staff bonus and incentive programs.
*Enhance customer relations.
Achievements:
*Increased unit sales by 27%.
*Increased market share by 8 percentage points over a three year period.
*Increased K.D. sales by 10%.