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akram abusalah, Head of Department - Direct Sales

akram abusalah

Head of Department - Direct Sales·Easa Husain Al Yousifi & Sons Company

Kuwait

Bachelor's degree, electrical engineering

Work experience

Total years of experience: 24 years, 6 months

Head of Department - Direct Sales

August 2017 - January 2021

Easa Husain Al Yousifi & Sons Company

Kuwait

August 2017 - January 2021

*Develop and implement business plan to improve the business to increase market share as well as improve the brand image.
*Improve the product range to meet the market demand and cover most of the market segment.
*Develop price list to meet the customer segmentation in the market.
*Develop sales and margin reports to the managment .
*Highlight the product features compared to other products in the market.
*Monitor the market condition to improve sales.

Company industry:
General Engineering Consultancy
Job role:
Sales

Brand Manager (Factory Product)

January 2006 - June 2016

Dakheel Aljassar Electrical Industries Company - Kuwait

Kuwait

January 2006 - June 2016

Responsibilities include:
*Implement strategies to improve product penetration into the market.
*Develop complete business plan for the concerned products
*Monitor market conditions.
*Develop pricing strategy
*Develop plans to improve display in the sales outlets.
*Develop reports to measure improvements.
*Expand product range to cover all market segments and requirements.
*To build new sales teams that is capable of achieving the sales target.
*Expand the project business by introducing new items to the market to improve market share and maximize sales and profit.
*To build new customer / projects database.
*Co-ordinate with the factory to develop products that matches customer / projects requirements.
*Develop plans to secure the maximum projects available in the market.
*Develop new business channels.
*Improve market awareness for the product with co-ordination with marketing department.
Achievements:
*Developed business plan for the division.
*Participated in international exhibitions.
*Developed plans to contact consultants as well as contractors in order to introduce new products for better and wider selection.
*Prepared leaflet, flyers showing the range of different products and services.
*Developed weekly and monthly reports to measure sales improvement.
*Improved the communication between departments for easy day to day operation.
*Implemented price list group to capture different segmentation of projects.

Company industry:
General Engineering Consultancy
Job role:
Sales

Direct Sales Manager (Air Conditioning)

March 2004 - June 2005

Refrigeration Industries & Storage Company - Kuwait

Kuwait

March 2004 - June 2005

Responsibilities include:
*Develop sales forecast of all the units required for the total year.
(DX-Units, Mini Split Units, Roof Top Water Tank Cooling System, and Water cooling & Heating System.)
*Monitor & analyzing market conditions.
*Co-ordinate with the factory on the requirements of units on weekly / monthly basis.
*Develop and create new business channels.
*Develop plans to increase the dealer base business.
*Develop plans to secure the maximum projects available in the market.
*Develop weekly and monthly reports to measure sales improvement.
*Monitor dealers requirements of units on weekly basis.
*Develop staff bonus and incentive programs.
*Develop plans of labor and materials requirements for the mini split units based on sales forecast.
*Monitor the installation of mini split units by the technicians.
Achievements:
*Sales have improved in 2004 by 49% over 2003.
*Developed price ladder for the A/C units.
*Developed plans to monitor the market conditions / prices on Monthly basis.
*Developed weekly sales report.
*Developed and implemented new ideas (price, sales campaign, and bonus program) that increased staff productivity.
*Developed quarterly reports on sales and margin.

Company industry:
General Engineering Consultancy
Job role:
Sales

Installation Manager (Room Split Air Conditioning Units)

January 2000 - February 2004

Yusuf A. Alghanim & Sons - Engineering Group, Kuwait

Kuwait

January 2000 - February 2004

Responsibilities include:
*Develop plans of labor and materials requirements based on sales forecast
*Develop plans of Training the installation staff on the new products.
*Monitor the installation of units by the technicians.
*Develop reports to measure installation improvement and productivity.
*Develop customer profile reports for maintenance department.
*Monitor customer satisfaction on installation.
*Develop reports on defective units.
*Develop staff bonus and incentive programs.
Achievements:
*Implemented 24 hrs installation
*Achieved 100 % of 24 hrs installation on all the units sold by the showrooms.
*The installed units have increased by 300% in 3 years
*Improved labor productivity by 10% in year 2002.
*Improved the vehicles cost by 5% in year 2002.
*Achieved cost reduction of 5% in installation materials in 2002.
*Achieved daily installation rate of 3 units per team.
*Developed quarterly report on the defective units.
*Developed weekly report on the installation of units.
*Developed plans of Training the installation staff on the new products before the beginning of the season (February).

Company industry:
General Engineering Consultancy
Job role:
Sales

Product Sales Manager (Room Split A/C Units, Window A/C & Water Coolers)

January 1999 - December 1999

Yusuf A. Alghanim & Sons - Electronics Group, Kuwait

Kuwait

January 1999 - December 1999

Responsibilities include:
*Develop strategic and business plans to improve the sales and market penetration of the room split units through the showrooms.
*Develop plans of introducing and displaying own brands and multi brands room split air conditioning units through the electronics showrooms.
*Develop reports on sales and margins.
*Monitor & analyzing market conditions.
*Monitor the sales for improvements.
*Develop forecast reports for ordering the unit.
*Enhance customer relations.
*Training sales staff.
Achievements:
*Increased sales by 100%
*Introduced multi brand units in the showrooms.
*Developed price ladder for the A/C items.
*Developed sales charts for each business.
*Developed plans to monitor the market conditions / prices on weekly basis.
*Developed quarterly reports on sales and margin.
*Developed quarterly presentation of the total a/c business.
*Participated in all a/c advertisement in the news papers and in ALGhanim leaflet.
*Monitor the plans and procedure for the display units in electronics showrooms by model and size wise on monthly basis.
*Developed training planes for the sales staff during the season (March-Sept).

Company industry:
General Engineering Consultancy
Job role:
Sales

Product Sales Manager (Room Split A/C Units & Water Coolers)

January 1995 - December 1998

Yusuf A. Alghanim & Sons - Engineering Group, Kuwait

Kuwait

January 1995 - December 1998

Responsibilities Include:
*Develop strategic plans and business plans for multi-brand products.
*Monitor & analyze market conditions.
*Sales forecast & budget.
*Create sales promotions.
*Training of sales staff.
*Develop staff bonus and incentive programs.
*Enhance customer relations.
Achievements:
*Increased unit sales by 27%.
*Increased market share by 8 percentage points over a three year period.
*Increased K.D. sales by 10%.

Company industry:
General Engineering Consultancy
Job role:
Sales

Education

Christian Brother College

August 1985

August 1985

Bachelor's degree, electrical engineering

United States

Skills

Training
Expert
Training
Expert
Installation
Expert
Installation
Expert
Air Conditioning
Expert
Air Conditioning
Expert
Management
Expert
Management
Expert
Sales
Expert
Sales
Expert
Excellent working knowledge of Windows , Excel , Microsoft Word and Power Point.
Expert
Excellent working knowledge of Windows , Excel , Microsoft Word and Power Point.
Expert
key account management
Expert
key account management
Expert
problem solving
Expert
problem solving
Expert
sales coordination
Expert
sales coordination
Expert
materials
Expert
materials
Expert
marketing
Expert
marketing
Expert
order
Expert
order
Expert
negotiation
Expert
negotiation
Expert
operation
Expert
operation
Expert
Training
Expert
Training
Expert
Installation
Expert
Installation
Expert
Air Conditioning
Expert
Air Conditioning
Expert
Management
Expert
Management
Expert
Sales
Expert
Sales
Expert

Languages

English

Expert

Arabic

Expert

Memberships

Kuwait Engineering Society

Member

January 1987

Jordan Engineering Society

Member

January 1987

Training and Certifications

Training
Customer Relationship Management
Intec International
Jan 2004
Effective Presentation.
Alghanim Industries, Kuwait
Jan 1996
professional Management & Supervision,
Mercuri International, Kuwait
Jan 1996
Sales Strategies,
Human Investment Corp. , Kuwait
Jan 1995
*Marketing Skills & Analysis,
Mercuri International, Kuwait
Jan 1996