Senior Art Director
TBWA/Point Carré
Total des années d'expérience :14 years, 4 Mois
• Elaborating brainstorming sessions with the team and mining ideas to our clients' budgets.
• Finding a good communication strategy, positioning, good display, right media for clients' requests.
• Creating a suitable communication plan for our customers.
Finding new art direction to our ideas, keeping it simple and to the point.
• Working with guidelines and techniques to make ideas easier for consumers. And make target interaction with communication media.
• Prepare 360 campaign and make sure that all media are linked to each other.
• Brainstorming with the team and treating problems with objective and technical solutions.
• searching and make choice of effective visual art direction
• Creating print visuals for clients
• Editing digital visuals like a banner, poster, head page, ... for website use or social network sites use.
• Creating motion graphics animation for commercial promotion.
• Producing 3D models for artwork and visual design
• Designing spaces and stands for events projects.
• UX design for several emailing posts
• Creating guidelines for visuals to the 53rd session of international festival of Hammamet.
• Editing and making print visuals for all supports digital, print, billboard, video presentation.
• Realizing activation and stands
• Building Front-end Dengry website and UX design of medical web-site.
Based on my hometown, Djerba.
• Creating and developing new brands for small and medium companies. Increasing sales of Energie company «CNC Manufacturing». • Rebranding dental prosthesis laboratory, web design, and interior design.
• UX and UI design of the cnc.tn website.
• UX and UI design of the comexa website.
• Creating landing websites, and teaser films for my clients.
• Assisting several projects with architects by 3D modelling interior space, bathrooms, and kitchens.
• Constructing our family CNC workshop, designing furniture and signs.
• Assisting Creative Director by distance. Storyboarding and sketching ideas.
• Legislative and presidential elections campaign winner with Panorama Y&R Tunis : Storyboarding and Art direction
• Watany, telecom operator, campaign Storyboard - Illustration presentation
Awards : Legislative and presidential elections campaign winner with Panorama Y&R Tunisia
• Creating 2D sketching, 2D illustrations, 3D modelling objects and several materials to our art team.
• Storyboarding all films and ideas and working closely with Creative Directors. George Yammine, Cyril Mauger, Mika, Frank Maugis, Sofienne Mejri, Sami Messaoud.
• Illustrating all 2D and modelling 3D Orange marketing campaigns. • Simulating all activities campaign of Coca-Cola and Fanta, Sprite Activia and other brands.
• Brainstorming and briefing the creative team members.
• Producing sketches to communicate ideas.
• Meeting with the account management team and discussing the client's requirements.
• Attended and supervised photo shoots.
• Character Design for Orange advertising series
• Worked on several big brands such as;
Orange - Coca cola - Sprite - Tunisair - Fanta - Minute maid - Shell - Mercedes - Fiat - Activia - Amadeus
• Interior design of FP7/Tunis works space offices
Awards : 16 Pros d'Or 2012 awards ( partner of Cannes lion and Dubai lynx ), with Coca-cola, Orange, Fanta and Sprite
• Sketching over than 200 plans of 3D film of Moncef Dhouib
non-finished film «Nefrit» a story of a demon different from others • Assisting and creating several 3D spaces of film
• 3D modelling of objects
• Developing with team ideas and conceptual illustrations
• Designing characters for the film.
Projet fin d'études : La perception scénographique d'une ville en 2150, Bizerte une cité entre la r
