اكشاي دورة

Manages day-to-day branding and marketing strategies across UAE, aligning communication plans and PR activities with unique standards and objectives for each individual brand. Plans, prepares, and implements B2B and B2C campaigns, leveraging multichannel platforms in conjunction with OEM Global and Regional teams to promote increased brand presence and visibility. Builds strong customer experience by analyzing each journey throughout the sales and aftersales process.

Oversaw all facets of marketing, including budget assessment, affinity partnerships and sponsorship, campaign development, brand launch and collateral to drive enhanced value of organization. Obtained and maintain high data quality CRM database, delivering exemplary brand experience at every HNWI/UNHWI touch point.

Selected Accomplishments:

- Trusted to contribute to large Bentley & Bugatti projects, including opening largest car showroom worldwide at time of opening.
- Demonstrated effective management skills, leading over 80 events, 40 campaigns, and 20 public relations activities. Successfully managed annual budget of $2M-$5M, leveraging business overview to create sound financial decision-making.
- Led transition from print media into digital marketing channels, resulting to 75% cost-savings in advertising and 50% cost-efficiency in quality leads yield.
- Maintained top retailer ranking throughout tenure, developing and implementing innovative marketing strategies for sales and launches of existing and new vehicle models.

Responsible for auditing and analyzing markets and competitors for various distributors across Middle East, Africa, and CIS regions. Created and executed campaigns, promotions, and launch for multiple products while training personnel on inventory, logistics, and sales associated with automobile parts.

Selected Accomplishments:

- Executed improvement opportunities within departmental operations, streamlining processes and generating profits by auditing distributors across Middle East, Africa, and CIS regions to deploy and track operational enhancement plans.
- Supervised training for distributors, equipping them with tools, resources, and knowledge necessary for stock analysis to decrease dead stock by 30% and increase sales efficiency by 20%.
- Possessed adept ability to manage pricing, expertly advising on best practices to direct training events for 120+ managers.