SENIOR CREATIVE DIRECTOR
Hashtag Studio
Total years of experience :22 years, 6 Months
Manage the creative process from concept to completion
Translate marketing objectives into clear creative strategies
Work closely with multidisciplinary project teams and
clients
Lead and direct the creative team in the production of all marketing collateral
Ensure visual communication/brand standards are met
Oversee client pitches and proposals
Meet with clients and upper management to explain
campaign strategies and solutions
Review work, troubleshoot and provide feedback to
creative teams
Spearhead and manage content strategy for all projects, harnessing strategy, digital and brand design, compelling content, as well as technology
Develop marketing campaigns that translate marketing objectives across business units into clear and motivating creative strategies
Supervise a cross-functional team of graphic designers, copywriters, social media experts, photographers/
videographers, and project managers in the strategic
development of messages and deliverables
Conduct brainstorming sessions with creative team,
maintaining strategic and creative thinking to develop
innovative and actionable creative initiatives in a fiscally responsible manner
Present, or oversee presentation of final concepts, and obtain approvals for deliverables
Identifying audiences for marketing campaigns and the strategies to reach them. Working one-on-one with clients throughout content development and creative process,
assisting businesses to leverage different channels to
better target their customers.
RESPONSIBILITIES:
Discover new ways for businesses to engage with existing customers and attract new ones by evaluating current marketing and creative strategies.
Improve and manage company branding, increase
client engagement and communications with creative
social media, email, mobile or international marketing
campaigns.
Implement content development strategies (digital and traditional).
Creating and implementing successful GTM Strategies, plans and campaigns.
Maximizing results and ROI, as well as developing
and embedding the brand positioning (internally and
externally).
I am responsible for driving conceptual thinking, vision, and interpretation of concepts throughout digital in new and exciting ways. My role is equal parts art and science to bring consumer experiences to the forefront across digital platforms, products, sites, and apps that will shape and grow our the company's digital footprint and assist in shaping a creative framework for Qanect.
Some of my duties include:
Conceiving and implementing concepts, guidelines and strategies in various creative projects and overseeing them to completion.
Collaborating with account executives to obtain knowledge of the clients’ requirements.
Directing and motivating the creative output of the company (internally and externally) to clients and staff members.
Lead brainstorming/creative sessions to generate ideas.
Write and design unique and well-crafted copy that meet clients’ needs as well as our own.
Revise content and presentations, approve/reject ideas, provide feedback to the team.
As the Creative Lead I served as a researcher on marketing, digital and social strategy and best practices to work with Media Relations, Video Production, and Marketing staff on strategic plans for Shari'ah and wealth-specific social media accounts and marketing projects; assisted in setting measurable goals and tracking set metrics. Prepared designs, artwork and other visuals in support of marketing needs and consistent with design standards. I also planned and created designs for the communication of information to various external and internal constituencies.
I had to stay current on graphics trends and techniques to the finance industry, and learn and incorporate them at Oasis Group Holdings (Headquartered in Cape Town with offices globally). Responsible for designing promotional materials such as posters, schedule cards, brochures and multiple advertising mediums used by Oasis Group Holdings, including daily TVC production of Market and Financial Updates.
I managed and lead the creative conceptions and executions of campaign platforms for all global business partners (South Africa, UK, Ireland).
As Lead Creator: I had to adept at understanding the brief and stakeholders to create breakthrough ideas that speak to the Islamic Financial community. See less
Key Responsibilities:
Providing creative insights to the company in designing and developing all projects. My main responsibility is to design high-level concepts for the company and our clients (internal or external), and creating designs as per the client's requirement. I am engaged in managing and directing the concept and development of visual designs as well as handling the recruitment and management systems for the agency.
My main responsibilities:
Directing the creative functionalities of concept development, collaborating with team members, creating work environment, meeting work expectations, and discussing team goals and achievements
Providing strategic solutions to the company and clients considering their market stakes involved in creating brand reputation for each organisation,
Accommodating the client's needs and requirements as per the marketing goals and strategies, creating unique brand promotion concepts in accordance with the client's promotional scheme,
Developing and writing the plans of promotional campaigns, preparing its detailed presentation report, and assigning various responsibilities to team members for carrying out the promotional campaign effectively,
Directing activities for professional development of organizational team members, conducting creative workshops for staff members, implementing corrective strategies in promotional activities, and recommending promotion of the team members based on their productivity,
Taking important decisions that ensure the organizational profitability without compromising the creative quality of the project, directing constant improvement in creative quality, and enhancing the designing capability for accomplishing the task,
Conducting market study for understanding the competitors' creative art, planning, and preparing strategic developmental plan for creating the agency's marketing strategies, branding functionalities, and business development plans.
Directs, administers, and coordinates the internal operational activities of the organization in accordance with policies, goals, and objectives. Leads and directs the following functions and/or business units: operations, human resources, creative, traffic, new business coordination, and agency promotion and communication. Assists the CEO in the development of organization policies and goals that cover operations, personnel, financial performance, and growth of the functions and/or business units mentioned above.
RESPONSIBILITIES:
• Directs internal operations to achieve budgeted results.
• Directs the development and installation of procedures and controls, to promote communication and adequate information flow, and thereby solidify management control and direction of the company.
• Develops and establishes operating policies consistent with the CEO’s broad policies and objectives and insures their adequate execution. Appraises and evaluates the results of overall operations regularly and systematically.
• Insures that all activities and operations are performed in compliance with local, state, and federal regulations and laws governing business operations.
• Develops and maintains a sound plan of organization. Establishes policies to insure adequate management development and to provide for capable management succession for those functions/business units falling under his/her responsibility.
• Directs the development and establishment of adequate and equitable personnel policies throughout the organisation.
• Manages business development.
General Manager and Head Of Creative for Studio 88 and its holding group, based in Doha, Qatar. Overall direction and management of the creative process and output of Studio 88 (internally), the holding group and all its subsidiaries as well as external clients. My duties also include managing the efforts of the marketing of the company.
Other duties include:
Developing creative strategies,
Determining brand expansion and priorities,
Assuring the organisation, it's mission, programs, products and services are consistently presented in a strong, positive image to stakeholders and clients,
Strategic account planning internally and with clients,
Manage and implement all creative and design solutions,
Provide team leadership and mentorship to all creative, communicative and traffic employees, which includes;
Art Directors, Designers, Analysts, Copywriters, Animators, Audio Visual Designers, Multimedia Specialists, Traffic Managers, Social Media Managers and Consultants, as well as Studio Administrative Employees,
Constant training and hands-on direction,
Implementing methods and procedures to boost productivity and efficiency,
Budget management and forecasting (creative),
Brief management (from clients and internal),
Setting the creative culture and developing strategy and direction for of the company - in both a Through-The-Line and Experiential Marketing capacity. Complete creative direction and management of all work, both internally and externally. Responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal. Overseeing development and implementation of support materials and services for chapters in the area of marketing, communications and public relations. Directs the efforts of the marketing, communications and public relations staff and coordinates at the strategic and tactical levels with other functions of the Organization.
Further duties include:
Developing creative strategies,
Determining brand expansion and priorities,
Assuring the organisation, it's mission, programs, products and services are consistently presented in a strong, positive image to stakeholders and clients,
Strategic account planning internally and with clients,
Manage and implement all creative and design solutions,
Provide team leadership and mentorship to all creative, communicative and traffic employees, which includes;
Art Directors, Designers, Analysts, Copywriters, Animators, Audio Visual Designers, Multimedia Specialists, Traffic Managers, Social Media Managers and Consultants, as well as Studio Administrative Employees,
Constant training and hands-on direction,
Implementing methods and procedures to boost productivity and efficiency,
Budget management and forecasting (creative),
Brief management (from clients and internal),
Managing HR practices and policies within my department (generic HR and Labour related matters).
Overall media, marketing, strategy and creative direction management for entire company and clients,
Ensuring the company stays afloat the trends of the current media and marketing landscape (globally),
Contact point between creative division and clients (from brief to execution),
Budget management and forecast (creative - internally and for clients),
Managing all Designers, Art Directors, Web Developers, Traffic personnel and Creative Administrative employees.
Creative Head for Blueplanet (advertising, branding and design agency). My duties spanned Above-and-Through-The-Line, as well as Experiential Marketing direction with all accounts. Direction for all brand extensions and platforms (web, TV, mobile, print, e-marketing, etc.)
Copywriting (internally and externally), Complete control of creative vision and output (internally and externally),
Managed and mentored all Designers and Art Directors. BTL) Marcus Brewster (ATL, BTL), Arabella (BTL),
Directed all creative aspects of Red House Marketing and Publishing. From titles within the group, to external promotional material and concepts, to advertising,
Managed all Photo Editors, Art Directors, Designers, Reproduction staff, Traffic Managers and Creative Administrative personnel.
Direction of The Afternoon Drive Show - research,
conceptualizing, planning and executing of creative and content for show, as well as management of all communication for the show.
Management and overall direction of magazine, creative and copy direction, content editing, writing, designing, layout, editorial duties,
Acted as ambassador for magazine.
Creative and art direction of four magazines and production management.
Art direction, managing studio and production,
Training of all designers and design packages.
Key Skills & Competencies - People Management, Design, Layout, Training.
Design and layout of all promotional work for South African local lifestyle and celebrity YOU and Huisgenoot magazines.
Graphic design - promotions, campaigns, adverts
Key Skills & Competencies - Design, Layout, Communication, Copywriting
Graphic design - promotions, campaigns, adverts
Page planning/layout - with ads and editorial departments. Project design - All new projects/sections; supplements, sections in paper, presentations, etc.
