Marketing Operations Manager
CASHU
Total years of experience :15 years, 6 Months
- Managing overseeing social media marketing across channels of CASHU.
setting up social media content strategy for CASHU.
- Managing, creating and devising the email marketing strategy, from strategy to execution.
- Managing landing pages. (from drafting, to working with designers, to execution, to optimization)
- Supporting in digital display and SEM marketing.
- Managing marketing operations, from story board to execution, and working with multiple stakeholders to ensure the deliverability of marketing campaigns.
- Serving as central contact point for marketing efforts to promote CASHU clients; Vendors and Merchants.
- Working on branding, marketing implementation.
- Developing marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.
- Research industries and markets to identify growth opportunities.
- Assisting in new business opportunities including researching companies, and marketing opportunities.
- Participate in the marketing campaign performance and analysis, and advise on how to optimize and yield better results.
- Responsible for developing and maintaining ad revenue from Games, through optimization publishing campaigns and ad placements inside the games.
- Responsible for analytics and performance of the games, and maintaining internal reporting on games performance.
- Maintain communication with bloggers and social media influential people in the tech sphere to review Tamatem’s Games
- Identifying and work with operations team to integrate ad networks, Analytics SDK’s to drive and maximize revenue.
- cooperating with operations and game design teams to implement the best monetization schemes and in-app purchases.
develop partnerships with Appstores and OEM’s.
- Provide support, insight and numbers to help in business development efforts
• Editing and writing stories about various gaming and entertainment related news and topic.
• Surfacing and featuring games and technology related stories on Arabic yahoo front page.
• Helping and producing and surfacing entertainment stories and content and slideshows for entertainment and video properties.
• Participated in building features, followed up, provided feedback and coordination in the Arabic games website revamps.
• Handled social sharing and communication with users in carious Yahoo entertainment properties.
• Managing the content in the gaming websites.
• Communication with users.
• Working on technology related stories in the news section and featuring them in Yahoo! Middle East homepage.
• monitoring traffic on entertainment websites, and coordinating with SEO and traffic management to identify and solidify/icrease traffic sources
I was responsible for managing the community of maktoob games and to communicate with them. my other major responsible for adding content for maktoob games. I was also responsible for writing Arabic text or provide suggestions for maktoob games website and banners advertisement. to add content and its description regarding SEO. and worked on translating English games products from English to Arabic