Moutasem Abu Ghosh

- Oversee all aspects of Samsung's digital marketing
department.
- Develop and monitor campaign budgets.
- Plan and manage Samsung's social media platforms.
- Coordinate with the digital, social media and media booking agencies to achieve objectives and improve marketing results.
- Oversee and manage all contests, giveaways, and other
digital projects.

- Key role in managing day-to-day relationship and operations with clients.
- Managing projects from start to finish with support where appropriate.
- Understanding the client’s business & ambitions and identifying the trends that
shape their markets.
- Ability to advise on optimization tactics and best practice.
- Managing a team of Community Managers; ensuring responses and content are inline
with brand guidelines and are delivered on time.
- Liaising with creative teams, providing direction on creative briefs and timely
content.
- Managing, monitoring and reporting on account activity and digital campaign
performance.
- Regularly leading client conversations and detailed presentations face-to-face, via
email, or on the phone.
- Managing the agency’s billing system and responsible for invoicing.

Clients:
1. Bank Al Etihad
2. Royal Jordanian
3. Microfund for Women
4. DNA Lifestyle

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- Deal with clients in a professional manner.
- Handling day-to-day operations and escalating issues to the account director when necessary.
- Brief the internal team on client requests.
- Scheduling client status meetings.
- Create business proposals and action plans.
- Provide live coverage for clients’ events when needed.
- Manage & report the performance of all digital marketing campaigns.
- Prepare media plans alongside the advertising team.
- Coordinate and collaborate with internal teams & agencies.
- Create monthly & quarterly performance reports.
- Plan & execute brainstorming sessions.
- Support is creating strategy plans.
- Quality assurance.
- Identifying online trends.

• Plan & execute online advertising campaigns.
• Manage E-Commerce operations.
• Manage THE Group's social media presence.
• Write punchy & exciting material for social media channels & for other communication purposes.
• Answer questions & inquiries, and manage online feedback.
• Plan, manage & provide live coverage for THE Group's events, such as Tweet-ups.
• Manage & report the performance of all digital marketing campaigns for social media and E-Commerce.
• Handle and coordinate photo shoots & video productions.
• Coordinate and collaborate with internal teams & agencies.
• Create monthly performance reports.
• Plan & execute brainstorming sessions.
• Collaborate with internal teams & agencies.
• Identifying online trends.

Clients that I've worked with during my time at Wunderman:
1. Dove Men+Care (Dubai).
2. Brooke Bond Red Label (Dubai).
3. IKEA.
4. Nabil Food Products.
5. Royal Jordanian Airlines.
6. Mr.Chips.
7. Al - Ameed Coffee.
8. City Mall.

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- Content Creation: Write punchy & exciting material for social media channels and for other communication purposes.
- Social Media Marketing: Create, manage & enhance brand presence on Facebook, Twitter, Instagram, YouTube and other relevant online properties.
- Customer Relations: Answer questions & inquiries, and manage any online feedback about clients' products or services.
- Events & Events Planning: Plan, manage & provide live coverage for clients' events, such as Tweet-ups.
- Communication & Marketing Strategy: Create and implement digital marketing strategy.
- Analytics: Provide weekly, biweekly & monthly performance reports.

- Create & implement marketing & advertising campaigns for Cozmo, Hamleys, BHS & Readers.
- Write content for corporate marketing collateral, website/blog/social media, and other communication purposes.
- Provide assistance on press releases, articles, presentations, events, and conferences.
- Manage creative production of online and offline marketing assets, graphic design, video production and web development, from the initial concept to the finished product and execution.
- Monitor budgets.
- Prepare marketing reports.

- Provide customers with the needed assistance.
- Deal with inquires.
- Offer advice & book recommendations.
- Process customer orders & book reservations.
- Help in organizing in-store events, such as book signing & reading groups.
- Acting as salesman and cashier.

- Manage large amounts of inbound and outbound calls in a timely manner.
- Identify customers' needs & clarify information.
- Handle customers' complaints.
- Build a sustainable relationship with the customers by engaging with them.
- Seize the opportunity to sell the company's products.

- Supervise the bookshop team.
- Responsible for the books display, racks and promotions.
- Acting as salesman and cashier.