Ala' Mashharawi, Senior Operations Officer

Ala' Mashharawi

Senior Operations Officer

Prezlab

Lieu
Jordanie - Amman
Éducation
Baccalauréat, Management Information Systems (MIS)
Expérience
11 years, 7 Mois

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Expériences professionnelles

Total des années d'expérience :11 years, 7 Mois

Senior Operations Officer à Prezlab
  • Jordanie - Amman
  • Je travaille ici depuis avril 2022

• Manage Strategy& account and run multiple projects parallelly with 12+ consultants on daily basis
• Lead a team of junior ops and work closely with the creatives department to produce and deliver the best output
• Meet tight deadlines by enhancing resources utilization and prioritize them based on their value to the firm
• Achieve excellent client satisfaction using my communication skills to resolve issues on timely manner
• Ensure account growth by maintaining quality deliverables, timely response rate, and expanding our internal resources
• Analyze data to maximize resources utilization, plan parallel projects, and generate ad-hoc monthly reports
• Track projects and performance levels to ensure internal processes are aligned with clients requests
• Monitor SLA performance as well as update SOPs in cooperation with the business development departments and Strategy&
• Resolve issues related to clients’ satisfaction, deadlines, quality assurance, and internal team matters
• Build strong relationships with clients to achieve long-term success and growth
• Conduct training sessions to colleagues on regular basis

Social Media Specialist | Content Editor | Translator (IELTS 7) à Albawaba Middle East
  • Jordanie - Amman
  • décembre 2014 à février 2022

- Producing and publishing new & trending content in a creative (tabloidy) way.
- Translating content from Arabic to English.
- Liaising with clients in Dubai, UAE to promote their content on our website.
- Create a weekly newsletter.
- Check content for accuracy.
- Proofread and edit material.
- Ensure content is up-to-date.
- Comply with copyright and privacy regulations.
- Monitor website’s traffic to measure popularity.
- Understanding client needs and goals and build up a strategy based on that.
- Creating strategy for Facebook, Twitter and Instagram.
- Content forward scheduling for Facebook and Twitter, and manual posting for Instagram.
- Creating content that is aligned with client style and controlled by insights and analytics.
- Original creation of content, from ideas to implementation.
- Communicating with graphic designer social media pictures (i.e. Facebook timeline cover, profile picture, thumbnails, ads, and Twitter profile).
- Teasers writing to give an identity for Rotana and to push people to click on our links.
- Diversifying content so that our pages are kept appealing, interesting for our fans and bring more traffic.
- Providing monthly reports to management to show progress based on specific benchmarks.
- Monitoring, listening and communicating with teams what’s trending in social media in a timely manner.
- Achieving goals and targets by trying new and effective social media trends and tools.
- Collecting infographic information and send to the graphic designer with design details.
- Communicating with the team trending hashtags and Google trends based on countries.
- Creating paid Facebook campaigns using ads manager and business manager.
- Creating 3 types of Facebook campaigns, post boosting, clicks to website and page promotion.
- Creating Twitter ads.
- Creating Instagram ads via Facebook.
- Distributing and observing work among the social media team.

Freelance Translator à Foochia.com
  • Jordanie - Amman
  • décembre 2016 à septembre 2020

• Decide on story ideas and themes, along with the editor-in-chief, to meet audience preferences.
• Customize stories to the Arabic audience, based on interests, trends & culture.
• Oversee layout (artwork and design).
• Collaborate with writers, check content and edit articles.
• Proofreading translated texts for grammar, spelling and punctuation accuracy.
• Referring to online translation tools for additional assistance with translation.
• Editing content with an eye toward maintaining its original format (e.g. layout and structure).
• Continuously search for latest trends to stay ahead of competitors.
• Adhere to strict deadlines and work diligently to maintain the publication's style, editorial guidelines and publishing requirements.
• Keep an eye on prestigious magazines such as Vogue, ELLE, Harper's Bazaar & Vanity Fair to follow the latest trends.

Social Media Specialist (annual 2 months campaign) à Health Care Accreditation Council (HCAC)
  • Jordanie - Amman
  • octobre 2016 à novembre 2019

• Building brand awareness "What is change day".
• Writing social media content and building awareness about "health change day" & "Quality Health Care Conference & Exhibition".
• Delivering the right message of impact after changing health habits in forms of success stories,
• Running social media paid campaigns (Facebook and Instagram).
• Preparing content calendar.
• Live tweeting for events and sessions.
• Social media moderation.
• Collecting pledges by driving people to the website (conversions).
• Social media coverage for Change Day & conference days.
• Reporting and handover of all media (images, videos and pledges) at the end of the campaign.

Social Media Editor à rotana.net
  • Jordanie - Amman
  • avril 2016 à septembre 2016

• Understanding client needs and goals.
• Creating strategy for Facebook, Twitter and Instagram.
• Posting on Facebook, Twitter and Instagram news from website to increase traffic, reach and engagement.
• Keeping content aligned with client style and controlled by insights and analytics.
• Distributing and observing work among the social media team.
• Attending content planning and commissioning meetings with other departments.
• Organizing and managing day-to-day social media activities among the team.
• Providing monthly reports to management to show progress based on specific benchmarks.
• Monitoring, listening and communicating with teams what’s trending in social media in a timely manner.
• Achieving goals and targets by experiencing new and effective social media trends and tools.
• Communicating with the team trending hashtags and Google trends based on countries.
• Editing and proofreading text produced by colleagues.
• Monitoring, analyzing and measuring social media performance to compile reports for management.

Regional Social Learning and Development Coordinator à PwC
  • Jordanie - Amman
  • février 2015 à mars 2016

• Supporting L&D offices in the Middle East, mainly UAE, KSA, Lebanon and Jordan.
• Traveling to Dubai and Abu Dhabi to support L&D Middle East team in Consulting University as well as Graduates Inductions.
• Working in partnership with the operational management teams to identify opportunities and areas of improvement to support improved organizational and people performance in line with business needs.
• Developing interactive LoS pathways which includes all courses for all grades required for development.
• Taking ownership of logistical arrangements for the training.
• Coordinating various arrangements on request (such as dealing with trainers (internal and external) in terms of meeting room requirements, training materials and other logistic requirements.
• Taking ownership of basic inquiries (whether by phone or email) resolving, escalating or identifying alternative contacts as appropriate.
• Keeping L&E records updated.
• Doing administration tasks within Cornerstone system (setting up events and sessions, enrolling and registering users, updating roster, run reports etc).
• Organizing sessions that includes maintaining list of participants, sending joining instruction and invites.
• Reviewing and agree workload on a weekly or more infrequent basis as appropriate.
• Providing cover as appropriate, working collaboratively with other team members.
• Exercise confidentiality, discretion and personal sensitivity in all aspects of role.
• Compliance with PwC policies & procedures in all aspects of role.
• Ensuring deadlines are met through management of own time.
• Consistently demonstrate a willingness to own/tackle problems as they arise and ability to identify issues for upward referral.

Social Media Officer à CrysTel
  • Jordanie - Amman
  • avril 2012 à juin 2014

• Addressing, troubleshooting and resolving issues of clients.
• Supporting clients by escalating issues and keeping them updated on progress.
• Answering inquiries by clarifying requests; researching, locating, and providing information.
• Engaging in dialogue and monitoring customer issues.
• Interacting with users in order to build community engagement.
• Furthering the brand through the use of social media sites.
• Following up with clients with regards to day-to-day work.
• Providing services to members.

Éducation

Baccalauréat, Management Information Systems (MIS)
  • à Princess Sumaya University for Technology
  • janvier 2013
Diplôme supérieur, Human Resources Management
  • à Talal Abu Ghazaleh Knowledge Society
  • avril 2012

Topics covered: 1- Principles of Human Resources Management. 2- Organization Structure. 3- Job Analysis and Competencies Modelling. 4- Compensation and Benefits Management. 5- Recruitment. 6- Labor Law 7- Career Path and Succession Planning. 8- Training and Development. 9- Performance Management. 10- Motivation Management. 11- HR Policies and Procedures.

Etudes secondaires ou équivalent, Scientific Stream
  • à Al Sa'adah College School
  • août 2008

• High School Degree (10th grade was spent at North Peace Secondary School in Fort St. John, B.C., Canada).

Specialties & Skills

Teaching English
Teaching
Customer Service
TEACHING

Langues

Arabe
Expert
Anglais
Expert
Français
Débutant

Loisirs

  • Culture exchange
    Meeting with new people from different cultures to learn about them and improve my English skills.