علاء ابو العنين

Regional Sales Manager, managing and developing the business of Topcon construction solutions and Machine control systems in the Middle East and Africa region.
- managing all sales channels with the focus on distribution channels and support for the existing dealers organizations in the Middle East and Africa.
- Working closely with the Construction Business Unit in Europe to plan and develop the long-term business strategies.
- Building relationships with strategic accounts, and helping them finding the most innovative construction solutions for their needs
- Educating the dealers/distributors and strategic account about the products features and capabilities that can improve and increase the efficiency of the site work
- Cooperating with the senior director - EMEA to create new markets in the region for existing products of Topcon Construction.
- Providing training, technical support, Seminars and documentations to the dealer/distributors network in the territory.

Sales & business development Manager - Geoscope & Geco (Dec 2011 - Aug 2018):
Albatha Engineering - Geco: Leica partner in UAE (2 years - Dubai, UAE)
Albatha Engineering - Geoscope: Trimble, Nikon, Spectra and Faro Partner in UAE/ Qatar (5 years - Qatar / UAE)
• Managing and supervising the sales team and selling Leica/Trimble solutions such as geospatial solutions, GPS Systems, Total Stations, GIS systems, Monitoring Systems, 3D-Scanners, Reference stations, machine control systems and Mobile mapping.
• developing the business by prospecting new sales leads and building relationships with new customers.
• Closing sales and managing customer expectation.
• Managing and supervising the technical team to provide technical presentations,
demonstrations, training and technical support to the customers.
• Creating the demand by offering our solutions to the customers.

• Prepare a business plan and sales strategies.
• Providing technical presentations and demonstrating: how our products/services meet
customer’s needs. Providing training to customers and internal training to our team.
• Produce monthly, quarterly and annual sales forecast.
• Attending exhibitions, conferences, Seminars, workshops and other technologies evens.
• Establishing new relationships, and maintaining existing relationships with customers.
• Managing customers’ complaints and feedback.
• Travelling to countries in GCC and Middle East to demonstrate systems and software to create
demand in new markets and to provide training/technical support to existing customers
• Writing technical and financial proposals - bidding
• Advising customers of new solutions, updates, new software and new technologies.

• Performing analysis of drilling fluids materials and additives for specification and quality control.
• Providing onsite technical services by measuring, testing and supervising the running of fluid mixing and pumping, including technical analysis and practical recommendations.
• Ensure provision of a complete, accurate and informative Daily Drilling Fluid Report.
• Make regular contact with well-site Customer.
• Ensure correct and appropriate use of company products, services and resources.
• Forecasting material requirements for well-site operations and liaise with Project Engineer and Distribution Manager
• maintaining good customer relationship on the well-site.