GENERAL MANAGER
Hyundai
مجموع سنوات الخبرة :9 years, 1 أشهر
Head of Marketing at Wallan Trading Company - Hyundai
CLIENT SERVICES)
Full-service, fully integrated marketing and advertising agency with 4 locations
CLIENT SERVICING DEPARTMENT
* developed strategies and campaigns for Bank Al-Bilad, Kingdom Holding, The Land and Maaden Saudi Mining
Company.
* Executed a number of media and creative campaigns covering ATL, BTL and Online.
* Commissioned research for the clients based on the marketing strategies and objectives with an aim to develop
advertising strategies, using qualitative methods, such as focus group discussions and structured interviews
* Participated in various new business development pitches and presentations
CLIENT SERVICING DEPARTMENT
* Began career in KSA as an account executive of one of the largest advertising agency in the KSA; handled major
accounts including handled major accounts including Watania Chicken, Saudi Oger, Babtain Group. Developed annual
budget and ensured its most efficient use to maximize ROI.
Got hands on training for sales forecasting, target achievement
* Monitor and follows up on the daily operation of the sales department
Played key role in helping Hyundai capture a 20% share of the total Saudi Arabian market through integrated
marketing, sales, and business development efforts.
* Supported training development and recruitment 28-member cross-functional team of marketing, and CRM staff;
aligned diverse staff behind a joint vision for growth and service.
* launched Hyundai’s first Global Digital Retail Showroom in Riyadh, leveraging cutting-edge technologies to best
promote the strengths and competitive advantage of Hyundai vehicles.
* Helped manage rebates and support negotiations, working to maximize bottom-line profitability for Hyundai.
* Launched and enhanced SNS channels and created a new website that shifted Hyundai’s marketing efforts from
traditional to digital media, bolstering lead generation, monitoring, and conversion efforts.
* Implemented a new Hyundai Global Distributor Identity, with key involvement in local material sourcing and design
application process.
* Helped drive additional growth in other Wallan business lines, including its partnerships with Cessna Aircraft
Company, Bell Helicopter, Beechcraft, and Dassault Falcon Business Jets, along with Wallan Real Estate.
* Key driver for marketing strategy development; budget allocation and execution (ATL, BTL and online). Execution of
the strategy based on short-term and long-term goals of Hyundai aligned with WTC goals, vision and mission.
Develop and monitor KPI’s for the marketing and CRM team in order to secure maximum ROI.
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