Alaa Abo Merhi

GENERAL MANAGER at Hyundai

• Saudi Arabia
• January 2011 to January 2014

Head of Marketing at Wallan Trading Company - Hyundai

ACCOUNT DIRECTOR at FINE GRAPHICS

• Saudi Arabia
• January 2010 to January 2011

CLIENT SERVICES)
Full-service, fully integrated marketing and advertising agency with 4 locations

ACCOUNT MANAGER at GREY WORLDWIDE (WPP GROUP)

• Saudi Arabia
• January 2008 to January 2010

CLIENT SERVICING DEPARTMENT
* developed strategies and campaigns for Bank Al-Bilad, Kingdom Holding, The Land and Maaden Saudi Mining
Company.
* Executed a number of media and creative campaigns covering ATL, BTL and Online.
* Commissioned research for the clients based on the marketing strategies and objectives with an aim to develop
advertising strategies, using qualitative methods, such as focus group discussions and structured interviews
* Participated in various new business development pitches and presentations

SENIOR ACCOUNT EXECUTIVE at IMPACT BBDO INTERNATIONAL. (ADVERTISING)

• Saudi Arabia
• January 2006 to January 2008

CLIENT SERVICING DEPARTMENT
* Began career in KSA as an account executive of one of the largest advertising agency in the KSA; handled major
accounts including handled major accounts including Watania Chicken, Saudi Oger, Babtain Group. Developed annual
budget and ensured its most efficient use to maximize ROI.

SALES SUPERVISOR at CATAFAGO & CO. (PHARMACEUTICALS)

• Lebanon
• January 2005 to January 2006

Got hands on training for sales forecasting, target achievement
* Monitor and follows up on the daily operation of the sales department

• to

Played key role in helping Hyundai capture a 20% share of the total Saudi Arabian market through integrated
marketing, sales, and business development efforts.
* Supported training development and recruitment 28-member cross-functional team of marketing, and CRM staff;
aligned diverse staff behind a joint vision for growth and service.
* launched Hyundai’s first Global Digital Retail Showroom in Riyadh, leveraging cutting-edge technologies to best
promote the strengths and competitive advantage of Hyundai vehicles.
* Helped manage rebates and support negotiations, working to maximize bottom-line profitability for Hyundai.
* Launched and enhanced SNS channels and created a new website that shifted Hyundai’s marketing efforts from
traditional to digital media, bolstering lead generation, monitoring, and conversion efforts.
* Implemented a new Hyundai Global Distributor Identity, with key involvement in local material sourcing and design
application process.
* Helped drive additional growth in other Wallan business lines, including its partnerships with Cessna Aircraft
Company, Bell Helicopter, Beechcraft, and Dassault Falcon Business Jets, along with Wallan Real Estate.
* Key driver for marketing strategy development; budget allocation and execution (ATL, BTL and online). Execution of
the strategy based on short-term and long-term goals of Hyundai aligned with WTC goals, vision and mission.
Develop and monitor KPI’s for the marketing and CRM team in order to secure maximum ROI.