آلاء الفاروقي

Directed CRM projects and digital markeFng iniFaFves across the GCC region with a focus on strategy and execuFon, opFmizing
customer acquisiFon, engagement, and retenFon in challenging segments such as EV customers. Led strategic planning,
budgeFng, campaign execuFon, and KPI-driven reporFng, while managing a team of coordinators and collaboraFng cross
funcFonally with departments throughout the Gulf CooperaFon Council markets.
• Salesforce CRM Management & Data Optimization: Streamlined Salesforce CRM management to ensure data
accuracy and continuous improvement. Enhanced customer segmentation and facilitated the entire customer
journey, from generating qualified leads to tracking their progress seamlessly.
• Email Marke;ng, Automa;on & Journey Orchestra;on: Launched automated email campaigns, using A/B tesFng to
boost engagement and conversion.
• Omnichannel Digital Marke;ng & Experience-Led Journeys: Directed integrated campaigns across email, SMS, in-app
messaging, and paid channels, leveraging predicFve analyFcs and real-Fme performance tools to boost conversion and
ROI.
• KPI / Performance Monitoring, Analy;cs & Execu;ve Repor;ng: Collaborated with senior leadership to make informed,
data-driven decisions by developing Power BI and Tableau dashboards for CRM and digital markeFng metrics analysis.
• Lead Management & Retarge;ng Strategy: opFmized lead qualificaFon framework and handover to the sales team,
increasing customer acquisiFon rates by ~25%, while re-engaging expired leads through retargeFng.
• CRM & Marke;ng Projects: Delivered high-budget projects on-Fme, within scope and budget, including Salesforce
integraFons, customer gi_ing programs, and email automaFon, enhancing CRM ecosystem capabiliFes.
• Customer Engagement Plans & EV Strategies: Implemented targeted engagement plans and strategic iniFaFves for
product launches and EV segments, driving saFsfacFon and retenFon through digital channels and educaFonal
campaigns.
• Supported CRM strategy by enabling teams, advising stakeholders, and conFnuously monitoring performance to
opFmize customer engagement.

Established the marke7ng department, introduced CRM system, managed aBer-sales processes, resolved customer complaints.
Managed loyalty programs, collaborated with external agencies, and oversaw high-profile events.
• Social Media Channels & Repor;ng: Launched sales channels on Twiier, Snapchat, and Instagram; created detailed
monthly reports analyzing KPIs, engagement metrics, customer insights to guide campaign improvements.
• Digital Campaign Strategy/Execu;on: Designed targeted digital markeFng campaigns covering product educaFon,
a_er-sales engagement, and emoFonal branding to drive customer retenFon and seamless journey experiences.
• Lead Nurturing & Loyalty Program: Developed and implemented lead qualificaFon and nurturing workflows; created
mulF-vehicle owner loyalty iniFaFves, increasing repeat purchases and brand loyalty.
• KPI Repor;ng & Performance Analy;cs: Built dashboards and reports to monitor campaign ROI, customer feedback,
and a_er-sales service performance, enabling data-driven decision-making at management level.
• Spearheaded the Mazda x Aston Mar;n collabora;on, leading event planning, promoFon, & successful execuFon.
• Partnered with an agency to design a customer-focused mobile app UI/UX, enhancing accessibility & customer
experience.

Directed digital marke7ng ini7a7ves aligned with evolving social media trends and brand iden7ty development. Focused on data
driven campaign op7miza7on & social media, and paid Ads while establishing the companys digital presence.
• Social Media Strategy & Execu;on: Created and managed campaigns on Facebook and Twiier, achieving a 45% increase
in engagement and 30% growth in brand reach by targeFng precise audience segments through demographic and
behavioral data analysis.
• Paid Ads: Developed and opFmized paid social ads, focusing on cost-per-click (CPC) and return on ad spend (ROAS)
metrics. UFlized A/B tesFng improve conversion comprehensive performance reports