Sr brand manager
Savola Foods
Total years of experience :11 years, 10 Months
• Preparation of the Sales & Marketing Plans for the assigned brand portfolio and Work on the Sales Planning &Forecasts
• Daily monitoring of Stocks and Sales so as to track performance /Inventory levels at branch level and track Out of Stock
• Interacting with the Distributor /Sales Team to gauge in Market sales performance and feedback
• Work the Markets - both GT /MT and monitor competitor activity & recommend appropriate response /action plans
• Assist in the development of Marketing strategy & Brand Strategy on the assigned Brand Portfolio
• Assist and be a key part of the development & implementation of Marketing activities according to plans in order to maximize brand share & profitability
• Manage and track marketing spending within Approved budgets
• Recommend and track pricing of product / brand range, so as to optimize profit
• Assist in the development & implementation of effective advertising & promotional campaigns for the brands, stimulating creativity, working closely with BTL / ATL agencies
• Work closely with Market Research/ Consumer panels & Product Development, Identify opportunities & New Product Development
• Monitor performance against plans, recommending & making changes as necessary
• Initiate & manage Market or Consumer Research, following up with appropriate recommendations
• Complete Analytics (Sales Reports/ Season Comparison) and Evaluation of ATL/BTL and Social Media campaigns at periodic intervals & appraise Management Team.
• Carry out effective communication of Sales & Marketing Plan to Sales Teams and handle activities in accordance with Division guidelines
o Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.
o Formulate, direct and coordinate marketing activities to promote products and services, working with advertising and marketing agencies.
o Manage the company’s online presence through social networking sites.
o Initiate market research studies and analyze their findings
o Manage social campaigns and brand values.
o Produce and manage company’s internal newsletter.
This programme combines expertise and resources from the Business School and the Manchester School of Art to meet the industry’s demand for skilled professionals who understand both the commercial and creative aspects of the rapidly changing international advertising business. Modules Included: • International Brand Strategy • Creative Thinking • Art Direction and Media • Marketing-led Management • Advertising Management and Practice • Strategy and Planning for Digital Marketing Communications
