Alaa AlRefae

• Managed distributor networks across multiple regions, including Saudi Arabia, Kuwait, UAE, Qatar, Bahrain, Oman, Iran, Iraq, Jordan, Lebanon, Syria, Egypt, Libya, Tunisia, Morocco, Kenya.
• Developed and executed yearly business plans with distributors, driving new market growth in the MEA region.

UAE Sales Manager - Interventional Cardiology, Radiology, & Vascular
Majestic Medical Company - Abu Dhabi, UAE | March 2024 - Present
• Lead a team of 6 product specialists, customer service teams, and tender management staff to drive growth in the UAE market.
• Develop and implement sales strategies to expand market penetration for interventional cardiology and radiology products.
• Negotiate and close agreements with large customers, including RAFED, EHS Emirates Health Services, and DHA Dubai Health Services, along with participating in major tenders for hospital and healthcare contracts.
• Foster strong relationships with Key Opinion Leaders (KOLs) and healthcare professionals, ensuring market insights and business development opportunities.
• Monitor sales performance, analyze market trends, and provide actionable insights to improve team performance and market share.
• Collaborate with Marketing and Product Development teams to ensure successful product launches and brand consistency.
• Prepare and manage monthly, quarterly, and annual sales forecasts aligned with business objectives.
Key Products and Partners:
• Medcomp: Interventional Radiology and Vascular Business
• Applied Medical Technology (AMT): Gastrostomy Feeding Tubes
• Apriomed & Leapmed: Biopsy Needles
• Bioteq: Interventional Radiology
• Shunmei: Interventional Cardiology

Business unit manager - Cardiovascular & critical care lines at MedGlories company
September 2019 till now, Riyadh Saudi Arabia
Occlutech - structural Heart
Balton - interventional Cardiology & anesthesia
Renal Guard - imaging heart
Biomedical - Biopsy needles
Cordis - Stent (Biofreedom/Biosensor) for GCC business only
MEDGLORIS company established in 2016 as private company for distributing medical supplies in Saudi market
Responsibilities:
• Develop and implement effective sales strategies
• Lead sales team members to achieve sales targets
• Establish productive and professional relationships with KOLs in assigned customer accounts
• Managing a high-performance sales team: 3 product specialist, 1 maintenance engineer and 1 sales coordinator and 1 tender manager
• Negotiate and close agreements and deals with large customers, NUPCO and other tenders
• Monitor and analyze performance metrics and suggest improvements
• Prepare monthly, quarterly, and annual sales forecasts
• Liaise with Marketing and Product Development departments to ensure brand consistency
• Stay up to date with new product launches and ensure sales team members are on board

Sales and clinical manager at Kimal International Health Care
Based in UAE covering Middle East and Africa: managing 18 distributors across MEA
May 2013 till - 2018
Kimal innovative and trusted manufacturer and supplier of specialized procedure packs and vascular access devices to hospitals across the world. Manufacturing over 1 million packs each year
RESPONSIILITIES
• Working through distributor’s network to promote all kimal range of products by creating professional sales team within our distributors
• Area of coverage: Saudi, Kuwait, UAE, Qatar, Bahrain, Oman, Iran, Iraq, Jordan, Lebanon, Syria, Egypt, Libya, Tunisia, morocco, Kenya, Cyprus & Malta
• Develop and execute yearly business plans with our distributors
• Develop new markets within ME & A region
• Grow sales, prepare an annual budget, develop sales plans for specific opportunities, deliver targets, and coordinate with technical and applications support
• Answers clinical questions from doctors, technicians, sales representatives.
• Works in the field to support and train clinicians and distributors on the use of Kimal products and to troubleshoot product related issues in the field.
• Develop and conduct initial and ongoing distributor clinical training both at Kimal facilities and on-site with distributors.
• Extensive training, sale and sales management experience
• International sales experience, experience of managing a market support program in MENA countries and of promoting to KOLs.

Olayan Group is a private multinational enterprise comprising 50 companies, 10, 000 employees, and head quarter in New York USA, and affiliated businesses engaged in distribution, manufacturing, services and investment. In Saudi Arabia, they operate or actively participate in more than 40 companies.
AHCSC (Arabian Health Care Supply Co.) is a subsidiary of Olayan group, the company works as a distributor for health care products in Saudi Arabia. Representing; Baxter, Kimberly-Clark, Care Fusion, Orthofix and Edward Lifescience.

Responsibilities and achievements:
•Successfully launched and marketed full line of Kimberly Clark products like gowns, drapes, packs, digestive health line, critical care line and infection control line.
•Increased the sales turnover of digestive health line and critical care line by 100%.
•Also, successfully launched and marketed ChloraPrep products line in most of central area's hospitals.
•Manage affective business strategies to achieve budgeted sales objectives.
•Regular visits to the end users, Purchasing and Receiving Departments to know customer needs.
•Ensure timely submission & follow up of all quotations, bids and tenders in government & private hospitals.
•Arrange workshops, demonstrations and presentations on medical products in the hospitals.
•Expand close contacts & strengthen our relations with key persons/decision makers in all hospitals to maximize market share for our products.
•Focus to establish full range of products in the assigned hospitals.
•Ensure timely deliveries to the hospitals to fulfill their needs. Efforts to minimize penalties on late deliveries.
•Regular follow-ups with suppliers (through Logistics Department) to ensure timely arrival of shipments in our warehouse.
•Improve warehouse receiving / delivery system and form strategy to minimize and liquidate slow moving / near expiry products.
•Assist Regional Manager in preparing annual company budget. Reporting to regional manager of central area.

Successfully launched and marketed a wide range of pharmaceuticals in the private sectors like anti-diabetics, anti-hypertensive, antibiotic, anti-hemoraidals and OTC products.

in SAJA, Saudi Arabian Japanese Pharmaceutical Co.
Location: western area (Jeddah and Medina)
Time span: July/2000 till February/2005.
•Successfully launched and marketed a wide range of pharmaceuticals in the private sectors like anti-prostatic, anti-ulcers, antibiotics and OTC products.