علاء شفيق

Managing the Commercial functions of the business.

Job description;

• Determine annual gross-profit plans by implementing marketing strategies; analyzing trends and results.
• Establishing of sales objectives by setting the annual forecast, developing regions and territories; expecting sales volume and profit for existing and new products.
• Maintain sales volume, product mix, and selling price; by following changing trends, economic indicators, and competitors.
• Establishing and adjust selling prices by monitoring costs, competition.
• Maintain sales team by recruiting, selecting, orienting, and training.
• Maintain sales team job results, by counseling and disciplining; planning, monitoring, and evaluating results.
• Determine the best method for the distribution by setting an elaborate plan for implementation includes distribution channels / price structure / rebates /promotions/ time frame for the implementation of each phase.
• Maximizing new business development opportunities.
• Developing relationships with key clients

Main role;
Defines and oversees the implementation of the sales operational strategies in order to maximize sales and meet consumer demands in a timely and cost-effective manner. Establishing strong relationship with the customers, developing a business set-up in the country based on the needs, market's nature and people's demands. Create awareness to the people of the Co. products. Play a dynamic and proactive role between customers & company in terms of enough availability of the stock.
Job description;
Executive Role:
• As a member of the management team contribute towards formulation and implementation of operational plans that enable achievement of Company’s overall business plans. Develop and find approval for Sales and Marketing plans in support of achieving the Company’s overall business plans.
Leadership and Motivation:
• Managing the Sales and Marketing teams, providing leadership, encouraging teamwork and directing the teams in order to achieve consistent and high-quality performance and staff pride in execution of tasks.
Coordination of Sales & Marketing:
• Coordinating the functioning of the Sales and Marketing teams in order to maximize synergies and support achievement of business plans and targets.
Sales Forecast:
• Providing sales forecasts for development of production plans based on market demands and works in close coordination with the production team ensuring that plans are realistic and based on the plant capacity.
Budgets:
• Preparing the annual budgets in own area of responsibility, ensuring that adequate funding provisions are made for all activities and monitors expenditure to ensure budgets are utilized in the most effective and efficient manner and are within approved levels.
Sales Strategy:
• Developing and executing all aspects of sales strategy including pricing, product mix, merchandising, channel development, distribution etc. to ensure achievement of top line and bottom-line sales targets and growth.
Distributor Management:
• Discuss and approve all the support from the distributor management to ensure the necessary processes including customer credit limits, over dues, stock allocations, and sales force requirements are in place.
Sales Collections:
• Responsible for operation of sales collection, monitoring collection activities closely and ensure adherence to Company credit policy in order to meet collection targets and minimizing bad debts.
Team Building:
• Recruit, develop and motivate personnel with the specific objectives of increasing departmental expertise and ensuring that potential for advancement is identified and necessary training is provided.

Main goal;
Develop a clear vision to transform the company from the case of loss to breakeven and then to the case of a profit.
Job description;
• Solve complex problems in a rational manner.
• Develop relationships and networks with local, national and international clients in order to maintain the company’s presence.
• Ensure strong strategic and annual planning processes are in place to produce effective plans for approval by the Board.
• Business development - Develop markets, attract new customers, add new services, explore and increase revenues.
• Ensure the appropriate recruitment of staff to relevant positions.
• Periodic follow-up with the vice president to brief him on developments and updates.
• Continuous coordination and follow-up with the head of departments to avoid any deviation from business plan.

• Establish sales objectives by creating a sales plan and quota for districts in support of company objectives.
• Maintain and expands customer base by setting customer plans for sales representatives.
• Building and maintaining good relations with key customers, identifying new customer opportunities.
• Implements trade promotions by publishing, tracking, and evaluating trade spending.
• Accomplish sales and organization mission by completing related results as needed.
• Develop Sales plans and budgets to achieve the annual sales objectives for the region.
• Generate sales of company products in the region through the sales team in order to achieve the annual sales targets.
• Develop the necessary Regional Sales Management organization structure and ensure the right caliber of staffing and appropriate training to meet all job requirements.
• Coordinate the execution of marketing & promotional activities in the market place to derive maximum benefit out of such promotional initiatives.

• To defines and monitor sales strategy & objectives.
• To identify and develop directions for Growth.
• To Plan and organize Targets how it be Achieved.
• To lead & Motivate the Sales Team.
• Teaching The Sales Team How To Achieve Targets.
• To Control Day To Day Business and Production Plan.