Manager, Strategic Accounts and Markets
The Industrial Group
Total years of experience :25 years, 0 Months
Effectively reporting to the Chairman and CEO on strategy, policy and resource allocation. Leading the restructuring of the Commercial Division of the Specialty Chemicals Business Unit. Define Sales and Marketing strategies, to expand the product portfolio and market share in local and surrounding strategic markets. Explore the market to gain new customers, while maintaining existing customers’ relationships by revamping customer service activities. Improve the market presence by enhancing distribution networks, to increase sales growth, cash inflows and gross profit margin. Managing daily commercial operations.
- MEAI
Key Result Areas: Leading the business operations covering Middle East, Africa and Indian Sub-Continent with full accountability for
profitability and forecasting monthly/annual sales targets. Driving business growth through identification & penetration of new
market segments and customers. Fulfilment of targets with a view to optimize revenue.
Key Result Areas: Strategizing the long-term business directions of the region to ensure maximum profitability in line with
organisational objectives. Coordinating budgets, forecasts and reports & accordingly effectuating business plans to attain maximum
sales and optimum revenue. Managing project initiatives, technically & commercially. Designing the organization structure and
aligning the cross-functional activities between the departments.
• Played a key role in conceptualizing the initial business plan including the expected revenue & financial projections
• Instrumental in speeding up the plant construction project with more controls to start the plant commissioning
• Procured the SIDF financing for the project; secured the raw material for the plant commissioning and startup through signing
supply agreements with 4 different companies
• Attracted talent to fill key positions such as Plant Engineers, HR Manager and Financial Controller
• Successfully handled the procurement process of all the critical and needed assets for the project
Key Result Areas: Managed business operations covering Middle East, Africa and Indian Sub-Continent with accountability for
profitability, forecasting monthly/annual sales targets and executing them in given time frame by organizational planning.
Drove business growth through identification & penetration of new market segments for attainment of targets with a view to optimize
revenue.
• Oversaw a team of sales & marketing; accountable for average of 130, 000mt of sales and contributed with an average yearly
revenue of USD 373 Million
• Efficiently & effectively maintained a loyalty-based environment with the customers for long term benefits
• Successful in saving 4.5 Million USD in 3 years (2012 - 2014) by restructuring the MEAI agents’ commissions
• Significant contributions towards expanding sales to Indian Sub-Content Region by 60% within 5 years (2011 - 2015)
• Pivotal in attaining:
o Record monthly collection of SAR 55 Million in Sep’11
o Record sales of 146, 000mt in 2010
• Instrumental in reducing average payment term from 65 to 45 days to help the company cash flow management in 2004
• Championed in developing business in Bangladesh in 2003 from scratch (as Cristal had no presence in this market);
o Conducted market survey/evaluation
o Appointed agent and developed key accounts
• Adjudged as 1st Saudi Regional Sales Director
Seminars & Courses: Engaged in around 25 training programs that covers different field in Sales, Marketing, Management and Leadership