Alaa  Eata, Sales Manager

Alaa Eata

Sales Manager

AL GHANIM GROUP

Location
Egypt - Cairo
Education
Diploma, Marketing and Sales Management
Experience
9 years, 2 Months

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Work Experience

Total years of experience :9 years, 2 Months

Sales Manager at AL GHANIM GROUP
  • Kuwait - Al Kuwait
  • June 2018 to October 2021

•Developed sales and marketing strategies in all business channels and discovered new business opportunities through new clients for high profitability achievement and business growth.
•Managed the business of wide range of Electrical and Electronic products for many applications.
•Achieved a substantial contribution to the revenue growth by increasing annual sales from USD 2.2M to USD 3M.
•Identified new markets as a potential for growth which increased annual sales by more than 35%.
•Extended my client base by 50% in different segments by active and regular participation in sales/marketing Events .
•Ability to Manage (Sales cycle -Margin analysis- P&L-Phasing in/out-ROI) and handle (B2B&B2C) channels efficiently.
•Team up with marketing unit to conduct market research/analysis to monitor business trends/achieve market share metrics.
•Cooperation with the technical design team based on the clients requirements inputs and expertise of design software to fulfill customer needs and achieve company business objectives efficiently.
•Key role in preparation of Contracts, Agreements, Budgets, Bids analysis, Negotiations, Deals closing and Execution.
■Achievements / Awards:
•Best Sales Manager for (Q3/2019)& (Q4/2020)&(Q2/2021) due to performance/target achieved by 120% & 130% & 145% .

Sales Engineer at AL GHANDI ELECTRONICS
  • United Arab Emirates - Dubai
  • September 2013 to May 2018

•Worked and won several business deals with most of the Governmental authorities and private sector different segments in Dubai and all other Emirates through wide business networking and effective distribution structure.
•Specialized and responsible for sales and marketing of wide range of Electrical and Electronic products for market leading brands for (Commercial-Industrial-Hospitality-Retail-Outdoor-Home) applications.
•Increased sales volume by 35% in the first 2 years and 60% within the 3rd &4th years surpassing quota by 30%.

•Successfully managed AED 4 million per project with key accounts and efficiently achieved project planned objectives.
•Dedicated key accounts management for major accounts in addition to Main Contractors and Consultants.
•Had the responsibility of more than 500 accounts in assigned territories for a business average of AED 20 million per year
• Generated 50 corporate accounts by regular Participation in Energy fair (LIGHT MIDDLE EAST-WETEX-SEWA ENERGY MEET).
•Conduct all business related activities including project management and interact with MEP contractor by professional supervision for the installation for a proper testing and commissioning and a smooth project handover.
•Applying Market intelligence process to gather all the required details to refine strategies and increase business volumes.
•Negotiating Tender and Contracts (Terms/ Conditions) and obtaining products specified/approved for future business.
•Using upselling/cross selling techniques and Customer Relationship Management (CRM) for fruitful relationships

■Achievements / Awards:
•Chosen as Top sales person ( 2015 & 2017)
•Succeeded in liquidation of big quantity of slow moving stock items while maintaining a good profitable margin of 40 %.
•Best Client retention/Repeat business rate in (2016&2017).

Sales Engineer at AL GAMMAL FOR INDUSTRIAL SYSTEMS
  • Egypt - Cairo
  • September 2012 to September 2013

•Set objectives and executed sales plans to achieve assigned targets successfully.
•Specialized in sales of Electrical Products with competitive offers and required technical support.
•Prepared sales /forecasting reports and Techno-Commercial proposals in line with business objectives/client budgetary
•Arrange regular appointments with the business decision makers with effective follow-up calls to close the deals.
•Addressing potential problems by maintaining a deep understanding of customer needs and solve their issues regarding products/services by excellent pre and after sales services.
•Ensure that all payment and credit terms are applicable as per company policy.
•Exploring new market segments for company products and boost clients potential to increase sales volume.
•Play a leading role in business pitches as the key interface between clients and related functions for solution delivery

Education

Diploma, Marketing and Sales Management
  • at THE AMERICAN UNIVERSITY BUSINESS SCHOOL
  • December 2019

Professional Diploma in Marketing and Sales Management

Bachelor's degree, Bachelor Degree in Electrical and Electronics Engineering
  • at Faculty of Engineering, Mansoura University, EGYPT
  • August 2012

Bachelor Degree in Electrical and Electronics Engineering

Specialties & Skills

Sales Planning
Profitability
Customer Relationship Management
Key Account Management
Business Development
COMPETITIVE
CONTRACT MANAGEMENT
CUSTOMER RELATIONS
MARKETING
NEGOTIATION
NETWORKING
PROJECT MANAGEMENT

Languages

Arabic
Native Speaker
English
Expert

Memberships

Egyptian Engineers Syndicate
  • Member
  • August 2012

Hobbies

  • Reading