Alaa el din Ali

• Profitability Analysis and Cost Optimization.
• Budget Preparation & Control.
• Participating in the Transformation and Expansion Plan.
• Feasibility studies for the new stores & New projects within KSA & abroad.
• Monthly Results Reporting & presentations for each business Unit.
• Sales Analysis and Identifying the Opportunities to close the Gaps Vs Targets.
• Managing and coaching the FP&A team in KSA & Egypt.
• Developing Reports and Dashboard for each business unit to support the Timely reporting.
• Supporting the Accounting Team, to maintain the Booking accuracy.
• Supporting the Accounting team with External Auditors.

- Weekly sales analysis By store, Category, Family and Brand .
- Margin Analysis By brand / Supplier .
- Supplier Profitability analysis .
- Budget Approval and controlling .
- Average unit price Monthly analysis VS budget / Last Year.
- Preparing feasibility studies for the new location.
- Financial statements Analysis .
- Sales performance analysis, discussions and participate to get corrective actions If-any .
- Inventory Analysis, Aging and Controlling solutions discussion .
- Preparing the Financial model for the Annual budget with its different scenarios .
- Calculating ROI for different marketing campaigns .
- Overall performance analysis and expenses controlling.
-Making sure of the implementation of the Financial policies and improve its procedures to control more .

• Managing the P&L for logistics, Delivery &Oman with stakeholders.
• Interact with and bring department into line with Board of Directors plans, initiatives, and recommendations, implement policies, procedures and processes as deemed appropriate by senior leadership team.
• led a cost optimization program with senior managements.
• Work with commercial team and supplier to increase the sales and margin profit.
• Accurate and precise finance leader with deep knowledge and technical skills in accounting, tax, zakat, audit, and governance requirement.
• Results oriented with the ability to prioritize and deliver key initiatives.
• Review the monthly closing activities and ensure the deadlines are achieved including reporting, mapping, and reconciling the results, reconciliation of subledgers with the general ledger, allocations of cost.
• Inventory Analysis, Aging and Controlling solutions discussion, Sales, and margin performance
• Supplier profitability
• Budget Approval and controlling.

- Responsible for preparing the financial model for the 5 Years expansion plan for Dairy queen Saudi
Arabia
- Supervising the monthly inventory evaluation process the food cost and other variable costs calculations and all their dependents analysis reports.
- Planning and supervising the physical count process for branches and spot check in a monthly
Basis.
-Preparing monthly and daily cash flow statement to review the financial position of the
Company and creating a monthly payment plan.
- Participating in preparing all the annual financial statements and conducting the audit process with
External auditors and all related parties.
- Responsible for preparing all the MIS reports for the management and stake holders (P&L analysis- P&L
Comparison budget VS actual, Daily and Monthly sales comparison, Monthly cash flow variances and
Reasons...etc.).
- Analyzing the Marketing expenses and its ROI in terms of revenue and cost.
- Preparing the feasibility study and break- even point, ROI and IRR for the new sites.
- Reviewing and auditing all the transaction (sales, payments and bank reconciliation)
- Supervising the monthly inventory evaluation process and variable cost calculations and all
Its dependents.
- Auditing and reviewing the fixed assets movements and assuring the adaptability with GAAP.
- Planning for the physical counts for branches and spot check for warehouses in a monthly
Basis.
-Preparing monthly and daily cash flow statement to review the financial position of the
Company and creating a monthly payment plan.
- Preparing the feasibility study and break- even point for the new stores.
-Auditing and reporting all the other department activities to make sure that they are coping with the company policy and as per the projected plan.
-Setting a weekly departments meeting to discuss all the operational activities and corrective actions if there is a deviation from the plan .

• Responsible for preparing the financial model for the 5 Years expansion plan for Dairy queen Saudi Arabia.
• Supervising the monthly inventory evaluation process the food cost and other variable costs calculations and all their dependents analysis reports.
• Planning and supervising the physical count process for branches and spot check in a monthly Basis.
• Preparing monthly and daily cash flow statement to review the financial position of the Company and creating a monthly payment plan.
• Participating in preparing all the annual financial statements and conducting the audit process with External auditors and all related parties.
• Responsible for preparing all the MIS reports for the management and stake holders (P&L analysis P&L Comparison budget VS actual, Daily and Monthly sales comparison, Monthly cash flow variances and Reasons...etc.).
• Analyzing the Marketing expenses and its ROI in terms of revenue and cost.
• Preparing the feasibility study and breakeven point, ROI, and IRR for the new sites.
• Reviewing and auditing all the transaction (sales, payments, and bank reconciliation).
• Supervising the monthly inventory evaluation process and variable cost calculations and all Its dependents.
• Auditing and reviewing the fixed assets movements and assuring the adaptability with GAAP. Planning for the physical counts for branches and spot check for warehouses in a monthly Basis.
• Preparing monthly and daily cash flow statement to review the financial position of the Company and creating a monthly payment plan.
• Preparing the feasibility study and breakeven point for the new stores.
• Auditing and reporting all the other department activities to make sure that they are coping with the company policy and as per the projected plan.
• Setting a weekly department meeting to discuss all the operational activities and corrective actions if there is a deviation from the plan.

- Auditing and controlling all costs belong to our activities (direct costs)
- Auditing and reviewing all the variable costs and working in reducing if it possible
- Auditing and reviewing the movements of the warehouses and applying periodic physical
count for them
- Auditing and reviewing the fixed assets records and observing the movements of them and
the capitalization of new assets and reviewing the depreciation of them
- Participating in preparing all the financial statements for the branch (Monthly- Quarterly)
- Participating in preparing the annual budget and analyzing the variances in it if any.
Making all required reports belong to the financial analysis for our activities
- Applying the randomly physical counts for all stores for the cost controlling process in monthly
basis.
- Observing in all expenses of all cost centers in the branch and analyzing their costs.
- Auditing and reviewing the monthly salaries for the branch and preparing all its dependent reports.

• Auditing and controlling all costs belong to our activities (direct costs)
• Auditing and reviewing all the variable costs and working in reducing if it possible.
• Auditing and reviewing the movements of the warehouses and applying periodic physical count for them.
• Auditing and reviewing the fixed assets records and observing the movements of them and the capitalization of new assets and reviewing the depreciation of them.
• Participating in preparing all the financial statements for the branch (Monthly Quarterly).
• Participating in preparing the annual budget and analyzing the variances in it if any.
• Making all required reports belong to the financial analysis for our activities.
• Applying the randomly physical counts for all stores for the cost controlling process in monthly basis.
• Observing in all expenses of all cost centers in the branch and analyzing their costs.
• Auditing and reviewing the monthly salaries for the branch and preparing all its dependent reports.

Controlling all costs belong to operation in additions of auditing all the operations processes
- Applying periodic count for inventory and monthly for the outlets
- Preparing recipe for new products
- Reviewing all the sales invoices and comparing it with the delivery notes from the control department
- preparing the Variance analysis for the cost, comparing the theoretical with Actual cost and determining the main differences and investigate the reasons for that variances
- Auditing and reviewing the wastage values and investigate the reasons behind the wastage and confirming if it is the approved range or not and searching all the possible ways to control it

- Preparing all the financial statements
- Responsible for all the banks operation and all the deals with exporters and whole sellers
- Responsible for finishing all the negotiations with the suppliers and making deals
- Responsible for the items pricing