Eng Atif Riaz Malik PMP CSCP

• Identified market opportunities and implemented a go-to-market strategy, resulting in increased awareness and
key project wins.
• Led a high-performing sales team to consistently exceed targets in both government and private sectors.
• Defined and executed strategic sales plans to expand market share and drive revenue growth.
• Built and managed a high-performance sales team; implemented KPI-driven processes, sales forecasting, and
continuous performance optimization.
• Forged strong relationships with key stakeholders, including EPC Contractors, System Integrators (SIs),
Consultants, Government entities, Industries and Real Estate Developers.
• Regularly reviewed sales performance, technical proposal development, tender submissions, and commercial
negotiations for complex multi-disciplinary projects, analyzed variances, and provided actionable insights to
senior management.
• Spearheaded marketing collaborations, commercial negotiations, and technical proposal support.
• Promoted digitalization, IoT, IIoT, and automation solutions for industrial, utilities, and smart city projects.
• Established and scaled the companys Facilities Management (FM) division, offering tailored solutions in
electrical, HVAC, plumbing, and general maintenance services for commercial, healthcare, industrial, and
residential facilities.
• Ensuring compliance with industry standards, safety regulations, and company policies.

• Managing Sales & marketing of a broad range of Low & Medium Voltage Electrical / Power Products (ATS -
With Bypass & Without Bypass, Bus Way, Grounding and Lightning Protection System, Cable
Termination & Joints, Conduits & Fittings, MV/LV Cables, Cable Lugs, Glands & Marking System,
Switchgears, Synchronizing panel, U.P.S., Capacitor bank, Harmonic filter, Central battery system, Circuit
breakers, instrument transformers, MV/LV Transformer, etc) to Power Generation, Process Industries,
Infrastructure Projects and Distribution Utilities, by close co-ordination with projects consultants for
establishing large business volume and high profit account.
• Lead and manage a team of sales professionals to achieve and exceed sales targets.
• Develop and implement strategic sales plans to drive growth and market expansion.
• Forecast sales performance and set achievable goals to ensure consistent performance.
• Identify and capitalize on new business opportunities to expand the customer base.
• Conduct regular performance reviews and provide coaching and support to team members.
• Analyze market trends and competitors to stay ahead in the industry.
• Collaborate with the marketing team to create effective sales campaigns and promotional strategies.
• Build and maintain strong relationships with key clients and stakeholders.
• Prepare detailed sales reports and present findings to senior management.
• Ensure compliance with company policies and industry regulations.
• Reviewing sales performance, comparing sales forecasts, analyzing variances, making recommendations
to meet/exceed targets.
• Carrying out commercial negotiations, responding to technical inquiries from planning stage to execution
stage of project and persuading that the product or service satisfies best.

• Managing Sales & marketing of a broad range of Low & Medium Voltage Electrical / Power Products (ATS -
With Bypass & Without Bypass, Bus Way, Grounding and Lightning Protection System, Cable
Termination & Joints, Conduits & Fittings, MV/LV Cables, Cable Lugs, Glands & Marking System,
Switchgears, Synchronizing panel, U.P.S., Capacitor bank, Harmonic filter, Central battery system, Circuit
breakers, instrument transformers, MV/LV Transformer, etc) to Power Generation, Process Industries,
Infrastructure Projects and Distribution Utilities, by close co-ordination with projects consultants for
establishing large business volume and high profit account.
• Lead and manage a team of sales professionals to achieve and exceed sales targets.
• Devising and implementing sales and marketing strategies for increasing revenues/profitability and expand
market presence
• Performing market research and competitor analysis, collecting customer feedback, keeping abreast of
customer preferences to determine focus of sales efforts
• Providing prompt after sales support to existing and potential customers for achieving customer satisfaction
and retention
• Reviewing sales performance, comparing with sales forecasts, analyzing variances, making
recommendations to meet/exceed targets.
• Carrying out commercial negotiations, responding to technical inquiries from planning stage to execution
stage of project and persuading that the product or service satisfies best.

• Managing Sales & marketing of a broad range of Low & Medium Voltage Electrical / Power Products (ATS -
With Bypass & Without Bypass, Bus Way, Grounding and Lightning Protection System, Cable Termination
& Joints, Conduits & Fittings, MV/LV Cables, Switchgears, Synchronizing panel, U.P.S., Capacitor bank,
Harmonic filter, Central battery system, Circuit breakers, instrument transformers, MV/LV Transformer, etc)
to Power Generation, Process Industries, Infrastructure Projects and Distribution Utilities, by close co
ordination with projects consultants for establishing large business volume and high profit account.
• Devising and implementing sales and marketing strategies for increasing revenues/profitability and expand
market presence
• Performing market research and competitor analysis, collecting customer feedback, keeping abreast of
customer preferences to determine focus of sales efforts
• Providing prompt after sales support to existing and potential customers for achieving customer satisfaction
and retention
• Reviewing sales performance, comparing with sales forecasts, analyzing variances, making
recommendations to meet/exceed targets.
• Carrying out commercial negotiations, responding to technical inquiries from planning stage to execution
stage of project and persuading that the product or service satisfies best.
• Providing technical support for routine maintenance, Installation, testing, commissioning and safeguarding
of Bus way, A.T.S., Synchronizing Panel, MV/LV switchgears, & distribution transformer.
• Responsible of product approval with various consultants & potential clients for projects requirements.
Technical presentations to effectively present technical features and benefits of products to consultants,
users, contractors, distributors, etc... Very well aware of specification of ARAMCO, SABIC, STC, SEC & the
standards of ANSI, NEMA, & IEC. (UK)-ABB, (UK), G.E., (USA)

Served as Assistant Manager in the Operations and Testing & Commissioning (T&C) Division, responsible for the
maintenance, inspection, and commissioning of high-voltage electrical systems across multiple grid stations. Ensured
operational reliability, safety compliance, and efficient execution of maintenance protocols.