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alaa Elsebay, Social Media Marketing Specialist

alaa Elsebay

Social Media Marketing Specialist·Presto Business Services

Egypt

Bachelor's degree, Bachelor's degree in Business English Section

Work experience

Total years of experience: 3 years, 6 months

Social Media Marketing Specialist

January 2026 - Present

Presto Business Services

Abu Dhabi, United Arab Emirates •Remote

January 2026 - Present

Manage and optimize digital marketing campaigns across social media platforms.
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• Develop performance-focused strategies to improve engagement and lead quality.
Coordinate with creative teams to deliver high-performing marketing assets.
Monitor campaign performance and generate optimization reports.
Company industry:
Business Consultancy Services

Performance Media Buyer

October 2025 - Present

O2H

Cairo, Egypt

October 2025 - Present

Launch and optimize paid advertising campaigns across Meta and Google Ads.
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• Analyze campaign metrics including CTR, CPC, CPA, and ROAS.
Improve campaign performance through audience testing and creative optimization.
Support scaling strategies for lead generation and conversion campaigns.
Company industry:
Scientific Research & Development
Job role:
Marketing and PR

Social media Specialist

January 2024 - Present

Ramly’s Media Production

Cairo, Egypt

January 2024 - Present

Develop and execute social media and PR strategies strategies to enhance brand awareness. Create engaging content for Facebook, Instagram, LinkedIn, and Twitter. Manage online communities, fostering engagement and loyalty. Track performance to optimize strategies. Stay updated on social media trends. Connect with clients to understand their needs and tailor social media strategies accordingly. Plan and implement PR campaigns to boost brand visibility.
Company industry:
Marketing

Social media Specialist

January 2024 - Present

Ghalia Marketing Agency

Cairo, Egypt

January 2024 - Present

Develop and execute social media and design strategies to enhance brand awareness. Create engaging content and visuals for Facebook, Instagram, LinkedIn, and Twitter. Design eye-catching graphics and multimedia content for social media campaigns. Connect with clients to understand their needs and tailor social media strategies accordingly. Manage online communities, fostering engagement and loyalty. Run targeted ad campaigns to drive growth. Track performance to optimize strategies. Stay updated on social media trends and design techniques.
Company industry:
Marketing

Account Manager

January 2024 - Present

oo agency

Cairo, Egypt

January 2024 - Present

oo international digital marketing
2023 - 2024 Account manager
Manage a team of content writers and graphic designers, directing tasks and ensuring quality. Oversee digital marketing efforts, including social media campaigns and marketing plans. Review, approve, and optimize content and design work. Build and maintain strong client relationships, providing exceptional customer support. Develop account plans and strategies to achieve business goals. Identify and pursue new business opportunities. Manage contracts, agreements, and client expectations. Analyze account performance and prepare detailed reports. Create engaging social media content and manage community interactions. Implement and optimize social media advertising campaigns for maximum impact. Run asocial campaign and create a marketing plan.
Company industry:
Marketing

Performance Media Buyer

December 2023 - Present

Freelance

Cairo, Egypt •Remote

December 2023 - Present

Managed paid advertising campaigns for clients across Egypt, UAE, USA, and Australia.
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Scaled e-commerce and lead generation campaigns achieving up to 20x ROAS.
Reduced customer acquisition costs through audience segmentation and funnel optimization.
Managed advertising campaigns across Meta, Google, Instagram, TikTok, and Facebook.
Conducted market research and competitor analysis to improve campaign performance.
Optimized campaign structures, bidding strategies, and retargeting funnels.
Collaborated with designers and content creators to improve creative performance.
Company industry:
Media Production

Media Buyer

January 2025 - January 2026

Financial Gym

Adam, Oman •Hybrid

January 2025 - January 2026

Managed and optimized paid campaigns focused on lead generation.
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• Improved campaign efficiency through performance analysis and targeting refinement.
Assisted in scaling campaigns while maintaining strong ROAS performance.
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Company industry:
Accounting

Social Media Marketing Specialist

January 2024 - January 2025

Ramly’s Marketing

Cairo, Egypt •Remote

January 2024 - January 2025

Developed and executed social media marketing strategies for multiple brands.
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Created content plans for Facebook, Instagram, LinkedIn, and Twitter.
Managed online communities and improved engagement rates.
Built PR and brand awareness campaigns.
Prepared monthly performance reports and optimization recommendations.
Worked directly with clients to understand business goals and marketing needs.
Company industry:
Marketing

Content Creator

February 2024 - June 2024

Digital Design

Cairo, Egypt

February 2024 - June 2024

Key Elements of Writing a Marketing Book Authored a guide on essential marketing concepts, including customer-centric strategies, value proposition, market segmentation, positioning, market research, marketing mix (4Ps), content and digital marketing, brand management, marketing metrics, relationship marketing, social responsibility, and customer journey. osTqNLkDrXv4JAgzLxleHPZmFt1/view
Company industry:
Market Research

Account Manager

February 2023 - December 2023

OO Agency

Cairo, Egypt

February 2023 - December 2023

Managed a team of content creators and graphic designers.
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Oversaw digital marketing plans and campaign execution.
Built strong client relationships and managed communication processes.
Developed social media campaigns and advertising strategies.
Analyzed campaign performance and prepared detailed reports.
Company industry:
Marketing
Job role:
Accounting and Auditing

Content creator

February 2023 - March 2023

Spark Digital Marketing

Cairo, Egypt

February 2023 - March 2023

Plan and create engaging content that resonates with the target audience. Write and edit high-quality copy for various platforms. Optimize content for search engines to improve visibility. Promote content through multiple channels to maximize reach. Manage a content calendar and adhere to deadlines. Analyze content performance and implement improvements. Collaborate with cross-functional teams to enhance content strategies. Adapt to audience needs and stay updated on industry trends.
Company industry:
Marketing

Call center

February 2021 - March 2021

A.M.A.R Group

Cairo, Egypt

February 2021 - March 2021

Company industry:
Construction & Building

Education

Ain Shams University

January 2024

January 2024

Bachelor's degree, Bachelor's degree in Business English Section

Egypt

Ain Shams University

January 2024

January 2024

Bachelor's degree, English Commerce Section

Egypt

Al-Sayeda Khadija Islamic Language Schools

January 2021

January 2021

High school or equivalent, General secondary Education Certificate

Egypt

Skills

SOCIAL MEDIA
Expert
SOCIAL MEDIA
Expert
SOCIAL MEDIA CAMPAIGNS
Expert
SOCIAL MEDIA CAMPAIGNS
Expert
ADVERTISING CAMPAIGNS
Expert
ADVERTISING CAMPAIGNS
Expert
DESIGN STRATEGIES
Intermediate
DESIGN STRATEGIES
Intermediate
BOOST (C++ LIBRARIES)
Intermediate
BOOST (C++ LIBRARIES)
Intermediate
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
MARKET RESEARCH
Intermediate
MARKET RESEARCH
Intermediate
MARKET SEGMENTATION
Intermediate
MARKET SEGMENTATION
Intermediate
MARKETING CONCEPTS
Intermediate
MARKETING CONCEPTS
Intermediate
DIGITAL DESIGN
Intermediate
DIGITAL DESIGN
Intermediate
ADVERTISEMENT
Intermediate
ADVERTISEMENT
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
AUDIENCE SEGMENTATION
Intermediate
AUDIENCE SEGMENTATION
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
HEALTHCARE SERVICES
Intermediate
HEALTHCARE SERVICES
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
MEDIA BUYING
Intermediate
MEDIA BUYING
Intermediate
METADATA
Intermediate
METADATA
Intermediate
TIKTOK
Intermediate
TIKTOK
Intermediate

Languages

English
Intermediate
Arabic
Beginner

Training and Certifications

Certifications
TikTok Academy Certification
Google Ads Certification
Meta Blueprint Certification