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alaa maksoud, Regional Visual Merchandising Manager

alaa maksoud

Regional Visual Merchandising Manager·patchi

Saudi Arabia

Diploma, Literature

Work experience

Total years of experience: 18 years, 11 months

Regional Visual Merchandising Manager

September 2021 - Present

patchi

Jeddah, Saudi Arabia

September 2021 - Present

- training Visual Merchandising team.- Complete and execute floor sets, launches of new products.- Ensure proper placement of new receipts, maintain/update boutiques as merchandise sells through while upholding visual standards accuracy.- Responsible for the company's visual standards in all patchi retail boutiques and cafes.- Work closely with the store's merchant team, developing and designing each new display element to ensure that all displays can effectively represent the merchandise, and generate high display standards of the brands.- Managed a team of 5 Visual Merchandisers to ensure that all storefronts were visually appealing and in compliance with company standards.- Conducted regular vistis to the areas accross Saudi Arabia & Bahrain, providing feedback on visual merchandising displays .- Developed window display campaigns.- Collaborated with marketing department to create seasonal campaigns for each boutique.
Company industry:
Retail & Wholesale
Job role:
Design, Creative, and Arts

Visual Merchandising

March 2017 - March 2019

Creativi

Tripoli, Lebanon

March 2017 - March 2019

- Visual merchandising (indoor & window display, concept designs)
- Graphic design (logos, social media designs, and branding).
- Events (newborn, wedding, and special occasion setup and designs).
- Communicate & discuss with clients the needs of their boutiques or special occasions to achieve the best results.
Company industry:
1334
Job role:
Design, Creative, and Arts

Visual Merchandising Manager

July 2011 - February 2017

Patchi

Jeddah, Saudi Arabia

I found this job using Bayt.com

July 2011 - February 2017

- Ensure visually appealing and brand-appropriate store layouts, visuals, and windows are created and updated to drive sales across 80 boutiques between Saudi Arabia and Bahrain.
- Communicating with Boutique Managers to identify and resolve merchandising issues in the store, specifically decisions that have an impact on sales and workload.
- Managing, training, and following up with the VM team across KSA and Bahrain.
- Wedding and baby shower (displays, set up, and animations).
- Chocolate arrangement designs and furniture display.
- Budgeting and visual printing follow-up.
- Training boutique managers and sales staff on display basics.
- More than 35 boutiques opening in Saudi Arabia and Bahrain.
Company industry:
Retail & Wholesale
Job role:
Design, Creative, and Arts

Area Visual Merchandiser

April 2008 - June 2011

ABC department stores

Beirut, Lebanon

April 2008 - June 2011

- Department store and windows display.
- Ladies, men, kids, shoes, accessories, and home-ware display.
- Podiums, popup, and mannequin styling.
- Signage, price tickets, back-lit & seasonal display campaigns.
- Communicate with buyers, marketing, and floor managers to drive the sale.
- Fixtures positioning, lighting, and department store layout.
- Training store team on VM basics and how to do the necessary display follow-up.
- Participated in opening ABC department store (Dbayeh, Lebanon).
Company industry:
Retail & Wholesale
Job role:
Design, Creative, and Arts

Visual Merchandiser

February 2007 - February 2008

H&M

Doha, Qatar

February 2007 - February 2008

- Indoor display (ladies, Men, Kids, lingerie, shoes & accessories)
- Window dressing, mannequin styling, lighting & focal points display.
- Campaigns launching and displays.
- Training and communicating with managers & store team on display standards.
- Participated in opening H&M's first branch in Doha, Qatar.
Company industry:
Retail & Wholesale
Job role:
Design, Creative, and Arts

Visual Merchandiser & Assistant Manager

January 2006 - January 2007

Pellini

Tripoli, Lebanon

January 2006 - January 2007

- Boutique & sales responsible.
- Window dressing and indoor display.
- Training salespersons on display basics.
Company industry:
Fashion & Apparel
Job role:
Design, Creative, and Arts

Visual Merchandiser

February 2005 - January 2006

Mango

Al Kuwait, Kuwait

February 2005 - January 2006

- Window and indoor display.
- Lighting and fixtures positioning.
- Communicate with store managers to drive the sale, highlight & rotate garments.
- Training sales staff on VM basics.
- Visual merchandising training in mango mother company (Spain).
Company industry:
Retail & Wholesale
Job role:
Design, Creative, and Arts

Education

Lebanese University

January 2005

January 2005

Diploma, Literature

Lebanon

Skills

Management

Expert

Team Leadership

Expert

Window Displays

Expert

Creativity

Expert

Visual Merchandising

Expert

Visual Merchandising

Expert

BUDGETING

Expert

LAYOUT DESIGN

Expert

LEADERSHIP

Expert

LIGHTING

Expert

MANAGEMENT

Expert

MARKETING

Expert

MERCHANDISING

Expert

MICROSOFT WINDOWS

Expert

POSITIONING

Expert

MS Office tools

Expert

Graphic Design

Expert

Household

Expert

Visual Merchandising

Expert

Merchandising

Expert

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Marketing in the Digital Age
Dec 2020
Management vs Leadership
Nov 2020
Graphic Elements of Design: Color Theory and Image Formats
Nov 2020
Brand Identity and Strategy
Nov 2020
Social Media Marketing
Dec 2020
Graphic design
Nov 2020

Hobbies and interests

Arts
Drawing
Traveling
Listening To Music