Senior Media Planner
Media Zone
Total years of experience :16 years, 7 Months
• Campaign Strategy: Developed comprehensive digital media strategies tailored to clients' goals and target audiences, resulting in Increasing ROI, brand visibility, conversion
• Media Buying: Executed media buys across various digital channels, including programmatic advertising, social media, search, display, and video, optimizing budgets for maximum impact.
• Data Analysis: Utilized data-driven insights to refine campaign targeting, creative assets, and bidding strategies, consistently exceeding client KPIs.
• Client Communication: Maintained strong client relationships by providing regular campaign updates, performance reports, and strategic recommendations.
• Budget Management: Effectively managed media budgets, ensuring cost-efficiency while delivering outstanding results.
• Performance Tracking: Monitored and analyzed campaign performance metrics, providing actionable insights for continuous improvement.
• Managing the online activities for 2 Brands: Tous Les Jours & Alwaleef Perfumes
• Developing, executing, and delivering digital strategy, planning & budgeting.
• Leading Tayamun's online presence across web, mobile, email marketing & social media.
• Executing, managing, and optimizing the paid campaigns on various channels.
• Measuring & analyzing campaign performance, providing insights to evaluate the effectiveness of digital media usage.
• Developing & executing comprehensive social strategies.
• prepare monthly content and manage the creation process, publishing, & community management
• Managing the influencer partnerships program.
• Craft and execute a dynamic social media strategy to boost brand visibility, engagement, and customer loyalty.
• Manage content creation and curation across diverse social platforms
• Analyze social trends, audience behavior, and competition to identify growth opportunities.
• Maintain a well-structured content calendar, ensuring consistent, brand-aligned posts.
• Monitor and report key performance metrics, providing actionable insights.
• Cultivate and manage influencer partnerships to extend brand influence and credibility.
• Manage all aspects of client business, providing exceptional client service, while maximizing profitability by identifying opportunities to upsell and cross-sell our client’s range of media solutions.
• Design short and long-term growth strategies, as well as prepare execution plans to achieve & surpass targets.
Reporting the new launched products in KSA Market covering the FMCG section. The report should cover all related marketing information of the new products.
• Assist in developing the marketing strategy.
• Execute all marketing plans and activities.
• Monitor and analyze the product performance, competitors’ activities & Analyze consumer behavior.
• Liaise with advertising agency in briefing, developing, and executing commercial campaigns.
• Managing the full cycle of prepaid products from planning till launching & monitoring.
• In charge of the development, management and execution of the strategic and tactical marketing plans and marketing mix pertaining to prepaid products, in alignment with the company’s strategy, and with the goal of maximizing revenues and increasing market share.