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alaa Talaat, Sales Director

alaa Talaat

Sales Director·PepsiCo International - Saudi Arabia

Saudi Arabia

Master's degree, Master of Business Administration

Work experience

Total years of experience: 20 years, 0 months

Sales Director

July 2018 - Present

PepsiCo International - Saudi Arabia

Riyadh, Saudi Arabia

July 2018 - Present

Exponential Revenue Growth: Spearheaded regional sales strategies, consistently delivering a 125% annual target achievement and managing a multi-million SAR revenue portfolio through aggressive market penetration.

• Strategic Business Development: Orchestrated full-scale Go-To-Market (GTM) frameworks that secured top-
tier B2B accounts, increasing regional market share by 15% within high-competition zones. Cultivated high-level
relationships with key clients, negotiating and finalizing major sales agreements and procedures.

• Transformational Leadership: Directed and coached a diverse sales force, implementing a data-driven KPI
system that boosted team productivity by 30% and significantly reduced staff turnover.

• Operational Excellence: Optimized distribution logistics and Route-to-Market (RTM) efficiency, ensuring 100%
product availability and streamlining operational workflows.

Company industry:
Food & Beverage Production
Job role:
Sales

Sales Director

April 2012 - June 2018

PepsiCo Company (Egypt)

Cairo, Egypt

April 2012 - June 2018

Aggressive Revenue Growth: Successfully exceeded annual sales targets by 115%, managing a multi-million- dollar portfolio and driving consistent double-digit growth in high-density markets.

• Strategic B2B Expansion: Masterminded the acquisition of 20+ new high-volume corporate accounts, contributing to a 20% increase in net revenue through advanced negotiation and relationship management.

• Market Penetration & Visibility: Enhanced brand shelf-share and market visibility by 25% through tactical
trade marketing and effective stakeholder management with key distributors.

• Operational Efficiency: Optimized Route-to-Market (RTM) processes, leading to a 12% reduction in delivery
costs while ensuring 100% product availability across all channels.

Company industry:
Food & Beverage Production
Job role:
Sales

Sales Director

June 2006 - March 2012

JUHAYNA Food Industries (Egypt)

Cairo, Egypt

June 2006 - March 2012

Record-Breaking Sales Performance: Delivered a massive 140% increase in sales volume in 2011, successfully managing multi-million EGP promotional budgets to maximize ROI and market presence.

• Strategic Market Expansion: Expanded market share and customer base by 25% through high-level
negotiations and establishing strategic alliances with key modern trade and retail accounts.

• Customer Retention & Loyalty: Achieved a 100% customer retention rate by launching strategic service
quality standards and personalized customer experience initiatives.

• Operational & Demand Planning: Optimized complex sales forecasting and demand planning cycles, ensuring
100% alignment between supply chain capabilities and market demand.

Team Leadership & Growth: Led a high-performance sales unit, implementing a rigorous coaching program that improved individual productivity by 30% while maintaining a stable, motivated team environment.

Company industry:
FMCG
Job role:
Sales

Education

American tensions Thiam University

December 2025

December 2025

Master's degree, Master of Business Administration

United States

GPA (percentage): 88%

GPA (percentage): 88%

Cairo University

June 2006

June 2006

Bachelor's degree, Bachelor of Commerce

Egypt

GPA (percentage): 80%

GPA (percentage): 80%

Skills

Development Of People
Expert
Development Of People
Expert
Development
Expert
Development
Expert
Training
Expert
Training
Expert
Forecasting
Expert
Forecasting
Expert
Sales
Expert
Sales
Expert
PRESENTATIONS
Expert
PRESENTATIONS
Expert
SALES
Expert
SALES
Expert
CUSTOMER SATISFACTION
Expert
CUSTOMER SATISFACTION
Expert
MICROSOFT EXCEL
Expert
MICROSOFT EXCEL
Expert
SALES PROMOTION
Expert
SALES PROMOTION
Expert
CREDIT MANAGEMENT
Expert
CREDIT MANAGEMENT
Expert
BUSINESS ADMINISTRATION
Expert
BUSINESS ADMINISTRATION
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
MANAGEMENT
Expert
MANAGEMENT
Expert
MICROSOFT WINDOWS
Expert
MICROSOFT WINDOWS
Expert
ADVERTISING CAMPAIGNS
Intermediate
ADVERTISING CAMPAIGNS
Intermediate
CONSUMER BEHAVIOUR
Intermediate
CONSUMER BEHAVIOUR
Intermediate
CORPORATE SOCIAL RESPONSIBILITY
Intermediate
CORPORATE SOCIAL RESPONSIBILITY
Intermediate
CREATIVE THINKING
Intermediate
CREATIVE THINKING
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PERSONAL CARE
Intermediate
PERSONAL CARE
Intermediate
FORECASTING
Intermediate
FORECASTING
Intermediate
RESEARCH
Intermediate
RESEARCH
Intermediate

Languages

Arabic
Native Speaker
English
Expert
French
Intermediate

Training and Certifications

Certifications
Tounsitoning to Management for Salespeople
«Howto Selon Value Not rice Soft Sil for Sales Professionals
Toanitioning to Management for Salespeople
«Leading Your Team Though Change Every
GTM Segmentation «iting Your Seles Tages, The Acof Leadeship
«Sas Handling Objections B28 Seles Stteey
Sols Leadentip
Sule

Training
The Art of Leadership (get Abstract Summary)
LinkedIn
Nov 2023
Show credentials
The End of Burnout: How to Build Better Lives (Book Bite)
LinkedIn
Nov 2023
Show credentials
The Leader Habit (Blinkist Summary)
LinkedIn
Nov 2023
Show credentials
The Three Pillars of Effective Communication
LinkedIn
Nov 2023
Show credentials
Thinking 101: How to Reason Better to Live Better (Book Bite)
LinkedIn
Nov 2023
Show credentials
Top 10 Rules for Highly Effective Leadership
LinkedIn
Nov 2023
Show credentials
Transitioning to Management for Salespeople
LinkedIn
Nov 2023
Show credentials
Unconscious Bias
LinkedIn
Nov 2023
Show credentials
Virtual Selling for Sales Professionals
LinkedIn
Nov 2023
Show credentials
What Is Business Analysis?
LinkedIn
Nov 2023
Show credentials
What They Don't Teach You at Harvard Business School (Blinkist Summary)
LinkedIn
Nov 2023
Show credentials
How Thought Leadership Can Differentiate Your Brand
LinkedIn
Nov 2023
Show credentials
Hitting Your Sales Targets
LinkedIn
Nov 2023
Show credentials
Extreme Productivity (Blinkist Summary)
LinkedIn
Nov 2023
Show credentials
Excel: Working Together with Power Query and Power Pivot
LinkedIn
Nov 2023
Show credentials
Excel: Power Pivot for Beginners
LinkedIn
Nov 2023
Show credentials
Excel for Sales Professionals
LinkedIn
Nov 2023
Show credentials
Excel Essential Training (Microsoft 365)
LinkedIn
Nov 2023
Show credentials
Excel: Creating a Dashboard with Power Query
LinkedIn
Nov 2023
Show credentials
Empathy for Sales Professionals
LinkedIn
Nov 2023
Show credentials
Communicating with Executives
LinkedIn
Nov 2023
Show credentials
Communicating in the Language of Leadership
LinkedIn
Nov 2023
Show credentials
Cold Calling: The First Seven Seconds
LinkedIn
Nov 2023
Show credentials
Becoming an Impactful and Influential Leader
LinkedIn
Nov 2023
Show credentials
Be the Manager Who Fights for Their Team
LinkedIn
Nov 2023
Show credentials
Be the Manager People Won't Leave
LinkedIn
Nov 2023
Show credentials
B2B Sales Strategy: Pre-call Prep for Virtual or In-Person Deals
LinkedIn
Nov 2023
Show credentials
B2B Sales Strategy: How to Effectively Engage Executives
LinkedIn
Nov 2023
Show credentials
B2B Sales Foundations
LinkedIn
Nov 2023
Show credentials
B2B Marketing: Pricing Strategies
LinkedIn
Nov 2023
Show credentials
B2B Marketing Foundations
LinkedIn
Nov 2023
Show credentials
Asking Great Sales Questions
LinkedIn
Nov 2023
Show credentials
Work With
Pepsico
May 2022
Show credentials
What Is Selling
Pepsico
Feb 2022
Show credentials
Team Meetings
Pepsico
Mar 2022
Show credentials
One On One
Pepsico
Mar 2022
Show credentials
Objective Setting
Pepsico
May 2022
Show credentials
Objection Handling
Pepsico
Feb 2022
Show credentials
New Outlet Opening
Pepsico
Feb 2022
Show credentials
Instore Execution in CVS Channel
Pepsico
Feb 2021
Show credentials
Influencing Driving
Pepsico
Jun 2022
Show credentials
GTM Segmentation
Pepsico
Mar 2022
Show credentials
GTM Routing
Pepsico
Apr 2022
Show credentials
GTM EDS
Pepsico
May 2021
Show credentials
Growth Mapping
Pepsico
Apr 2022
Show credentials
Gate Meeting
Pepsico
Feb 2022
Show credentials
Frontline KPIS
Pepsico
Feb 2022
Show credentials
Execution Planner
Pepsico
Feb 2021
Show credentials
Every Dealer Survey
Pepsico
Jan 2021
Show credentials
Dealing With Customers
Pepsico
Jan 2021
Show credentials
Credit Management
Pepsico
Feb 2020
Show credentials
Basic Merchandising-Bev/Foods
Pepsico
Jan 2020
Show credentials
ATU - Supervisor
Pepsico
Apr 2020
Show credentials
ATU- Salesman
Pepsico
Mar 2020
Show credentials
Steps-Bev:Foods
Pepsico
Feb 2020
Show credentials
8 Steps of a Call – BEV
Pepsico
Jan 2022
Show credentials
Communication Skills
Udemy
Feb 2023
Show credentials
Basics Of Pricing
Udemy
Nov 2023
Show credentials
مهارات البيع النفسي
Udemy
Jan 2022
Show credentials

Hobbies

  • football