Senior Digital Marketing Manager
Al Futtaim - Lexus
Total years of experience :14 years, 9 Months
Strategic Planning:
• Lead the Automotive Services Business Strategy, execution, and process improvements to enable the successful delivery of the Business Unit plan while implemented the digital transformation strategy.
• Established and maintained a clear brand positioning basis defining values and unique selling propositions while ensured alignment to brand guidelines.
• Analyzed business performance, industry trends, market and competitive research, existing or new regulatory requirements and their impact on business operations.
• Developed plans to focus marketing activities and spend through utilization of Loyalty program and other CRM functionalities for measurable results.
• Engaged in the pricing strategy to support delivering to KPIs and brand positioning while handling annual budget and financial KPIs.
Marketing & Product Management:
• Developed, executed and delivered marketing plans, promotional projects, product range and marketing channels to enable business expansion and loyalty while maximizing value over customer life cycle.
• Continuously creates new services and business opportunities to complement and expand existing offer.
• Developed products roll out plan to support delivering desired results.
• Drove cross-functional collaboration with focus on quality service delivery.
• Masterminded highly successful digital strategies to attract customer engagement.
People management & HR
• Managed marketing team to ensure the execution of business plans & delivery of sales targets in accordance with set financial targets.
• Identified training needs and requirements and promoted a learning and development environment.
• Worked closely with Lexus International, and Middle East Representative Office to ensure principal support and compliance with brand vision and marketing communications standards.
Achievements
• Reduced CPL by 70% by handling digital advertising profitability and ROI.
• Launched E-commerce for Lexus for new and pre-owned vehicles.
• Introduced the first Facebook Car Configurator selling vehicles within
Facebook Platform.
• Achieved 20% leads increase in 2019 and 2020.
A. Brand support:
- Support the individual Automotive businesses in their own organic development with regards to their Digital Marketing strategy
Drive digital marketing best practice within the organisation
Uphold divisional policies and standards; ensuring alignment to group strategy
Manage the use of digital media to support the company’s product strategy
B. Digital Media & Advertising
- Responsible for Tagging, Tracking and Optimization the divisions online Media / Advertising for all brands.
Act as the main point of contact for all automotive media relations for PHD with a focus on increasing media efficiencies and driving divisional wide best practice.
- Manage end-to-end optimization testing process, including prioritization, requirements gathering, implementation, measurement, and next-step recommendations.
- Responsible for managing all DMP related items with the brands and agency.
C. Digital Campaign Planning, Analysis & Execution
- Responsible for conceptualizing and managing a diverse range of customer retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
- Analysis campaign outcomes in detail, using a variety of proprietary software applications. Draw insights and present results clearly to facilitate sound decision making on next steps.
- Maintain AFA as a brand on-line in its own right:
Maintain AFA as an online brand in its own right, to increase brand awareness, customer engagement and traffic.
- Promote AFA loyalty and improve inter-group purchases.
- Manage all online platforms and ensure that all are kept up to date and informative
D. Best Practices (Coaching/ Training)
- Become the Automotive Domain Expert and “go-to” person for anything related to Digital Marketing / Social Media
- Hold coaching workshops with Business to share best practice.
- Work together with other departments and divisions within the organisation to identify any process improvements and improve standards and efficiency.
Monitor Usage and create SOP’s wherever possible
Developed and implemented performance improvement strategies and plans to promote continuous improvement.
• Collaborated with team members to achieve target results.
• Managed team of employees, overseeing hiring, training and
professional growth of employees.
• Achieved 25% increase in leads derived from digital channels.
• Created plans and communicated deadlines to complete projects on
time.
• Built and managed the Digital Marketing / CRM Department.
• Managed Qatar Motor Show from 2014-2018.
- Automotive Marketing Communication.
- Public Relation.
- Events Management.
- SEO / SEM / SMM.
- Community Management.
- SAP CRM.
- Digital Programmatic Advertising.
Projects and Achievements
o Guinness World Record for longest parade of SUVs in the world. - Toyota
o Top Instagram Engagement in the world for 2 years ( 2015/2016 ) - Lexus
o Top Ranking in Luxury Automotive based on Number of followers - Lexus
o Top Ranking in Automotive based on Number of Followers - Toyota
- Automotive Marketing Communication.
- SEO / SEM / SMM.
- Community Management.
- SAP CRM.
- Digital Programmatic Advertising.
Social Media Specialist
1 May 2012 to present
Managing Social media pages for :
VIVID
Sallaty.jo
VestelJO
ACG - Arab Constructors Group
Wingers
HeavenlyBites
Granada Nights
Pirates of Amman
Projects :
- Granada Nights
20 July 2012 to 20 August 2012
The Annual Granada Nights in Ramadan at VIVID
- Redbull King of Rock Street Basketball
On 19 July 2012
Managing the biggest Basketball 1 on 1 tournament by Redbull at al riyadi playground as a part of the big tournament " Kind of Rock "
- Euro 2012 at Abu Al Abed - Hakawati
8 June 2012 to 1 July 2012
Handeling Abou Al Abed - Hakawati garden during the Euro 2012 by managing the event and providing entertainment during the matches
- Lipton Ice Tea Treasure Hunt
On 18 May 2012
The Annual Treasure hunt we do
- Responsible in getting new accounts for the company .
- Followup with clients regarding advertising .
- proceed with the production line and follow up from the initiate phase till the delivery of the product.
-handle the staff of sales and designers to keep the work going .
- report to the General manager and give reports on each day
- Contact and reach new clients .
Got the top in class with my Final project called " A Computer Virus " and its a 3D short movie .
-Handle client’s social media networks. - Create Digital Strategies for new businesses or ongoing businesses. - Create Content Strategy based on overall strategies. - Manage online advertising on social networks ( Google , Facebook , Twitter ) - Create new online concepts be embedded at client's accounts - Handles client’s briefs for production/execution - Train employees / staff on the use of social media - Deliver Monthly/ Activity reports for clients based on Projects
IT Major for high school
