Marketing Manager
Al Jameel International, (Aljameel Food, Kinza Cola and Liftup Energy Drink)
Total years of experience :16 years, 11 Months
Aljameel international is a leading company in the food industry, I am proud to be the first Marketing Manager work on Kinza brand and Lift Up brand from scratch, Kinza is a carbonated drinks range provided by Al Jameel International to the local and international market.
Al Jameel also offers a wide range of foods such as halva, tahini, RTE nuts, spices, coffee and cardamom under Aljameel brand.
AlJameel International owns several factories and distribution centers in 5 countries KSA, UAE, Kuwait, Egypt and Turkey.
Responsibilities:
- Play a significant role in developing and implementing the company's long-term strategic plan including new product opportunities, acquisitions/ joint ventures, and other growth initiatives to meet the company's revenue and earnings targets.
- Create and execute a dynamic marketing plan that will build the company into a dominant brand, including the development of a consistent message integrated across all programs, promotions, products, and services.
- Identify, initiate and leverage partnership programs to build awareness of the company brand and drive incremental sales through alternative channels
- Develop segmentation and customer relationship models that better identify targets and allow for more customized marketing programs
- visible voice and advocate for the end user within the organization
- Direct a market research/ end-user insights function that will improve product development and new product introductions and guide the design effort, ensuring leading-edge, consumer-driven products and designs that meet manufacturing and cost goals.
- Lead the transformation of the company from a product-driven company to an end-user, consumer-driven company with an emphasis on superior quality in both products and services
- Manage outside agency resources effectively, including advertising, public relations and corporate communication efforts to capitalize on brand presence opportunities
GUFC One of the largest beverage companies in Saudi Arabia and one of Olayan group companies, the main beverages brands is Original juice, Klasse malt beverage, Splash, Maaza Juice and many other local and international brands.
Responsibilities:
1. Implements and following up all products packaging plans - Artworks, Barcodes, products configuration, etc.
2. Implements marketing and advertising campaigns by contact and coordinate with various advertising agencies and printing houses.
3. Contact and co-ordinate with various advertising agencies and printing houses to organize new design development.
4. Track the product sales, distribution, share in shop selling and costs by Nielsen and Euromonitor portals.
5. Implements and track the products execution, visibility, availability and planograms in the market.
6. Prepares marketing reports by collecting, analyzing, and summarizing sales data.
7. Supports sales staff by providing sales data, market trends, forecasts, account analyses, new product information, relaying customer services requests.
8. Researches competitive products by identifying and evaluating product characteristics, market share, pricing, and advertising; maintaining research databases.
9. Plans meetings and trade shows by identifying, assembling, and coordinating requirements; establishing contacts; developing schedules and assignments; coordinating mailing lists.
10. Monitors budgets by comparing and analyzing actual results with plans and forecasts.
11. Updates job knowledge by participating in educational opportunities; reading trade publications.
I-Sales Tasks &Responsibilities
1. Responsible for preparing digital and statistical analysis of the monthly and annual plan objectives.
2. Responsible for the preparation and analysis of weekly and modify forecast of the company in accordance with the targets of the monthly and annual plan, and taking into account the growth and turning rates according to the market status using applications e.g. Oracle, Excel and RoutePro.
3. Daily reporting to the Sales Manager about the sales rates
4. Follow-up indicators of profit and loss on a weekly basis with the assistance of financial department.
5. Preparation and implementation of marketing plans & research within the institution following the organization instructions and targets.
6. Contribute to improving the service and supply level within the ports lifting through recording observations and comments of the team performance director of marketing and sales manager and directors of the ports during the visits, using the performance checklist approved by the Marketing Manager.
II. Marketing responsibilities and tasks:
1- Assistant Marketing Manager to develop the annual plan
2- Visit two branches each week.
3- Contact and co-ordinate with various advertising agencies and printing houses to organize new design development
And printing of labels and other related PO materials.
4- Contact and co-ordinate with different newspapers to organize launching of advertisement campaigns.
5- Responsible for designing official dress for sales team and co-ordinating with dress suppliers.
6- Responsible for yearly re-designing/ developing of all sales vehicles stickers and labels of all products.
7- Responsible for organizing Taste campaigns and analyzing the feedback from the respondents for existing and new products.
8- Responsible for organizing and participating in various festivals and cultural activities to represent and introduce the company products.
9- Reporting to Marketing Manager .
Responsibilities:
1.Participate in the implementation of marketing research plans of the institution.
2.Analysis and preparing targets of key markets customers.
3.Analysis of questionnaire's results and reporting the results to Brand Manager.
4.Supervise and implement of taste's campaigns within the market and submitting reports about the results and achievement.
5.Submit of daily, monthly report to Brand Manager.