Marketing & PR Manager
EmiratesHR
Total years of experience :6 years, 8 Months
EmiratesHR is a unique cloud-based human resources SaaS solution platform, founded in 2018. Having joined a start-up, daily activities involve out-of-the-box marketing ideas that require a variety of budgets, defining goals as well as developing a consistent and recognizable brand image.
- Reporting directly to the founding CEO, and sitting in Senior Management/board meetings
- Leads the development of narratives and content that drives public awareness of the business and supports marketing campaigns, positioning the business as a thought leader in the market
- Write and prepare client case studies, weekly newsletters, interviews, and resources
- Managing analytics, monthly budgets, and reporting ROI projections
- Organizing/designing company conference and trade shows as the annual gold sponsors
- Prepare and release weekly blogs around key industry topics
- Regularly prepare and share press releases around monumental company achievements
- Collaborate with our digital agency to deliver successful Google Ads & SEO Campaigns
- Manage a graphic designer, overseeing and directing marketing material, website projects, and digital content
- Close collaboration with Sales, Development, Operations, and Finance Departments to refine strategy and execution
Francorp Middle East is the largest franchise consulting firm in the MENA region, which assists and develops organisations to become a franchise. Clients included Acai Spot, Bliss Flower Boutique, Jones The Grocer, 1762 & more.
- Providing guidance to the individual's owners, with the goal of increasing store sales via marketing plans
- Prepare marketing research to identify industry trends and commercial opportunities
- Establish a relationship and built a rapport with the clients to understand their goals, objectives, and budgets
- Prepare detailed marketing proposals, plans, and content calendars
Broccoli Pizza & Pasta LLC, an Italian Franchise Restaurant Chain with over 250 sites around the world. Daily activities included a complete re-branding project, influencer marketing, daily campaigns, and product development.
- Reporting to Marketing Manager
- Working with the Marketing Team to develop content and execute marketing messages to market the brand across all digital platforms.
- Re-branding project over the course of 4 months, redeveloping Menus, Pizza Boxes, Restaurant Interior, Website & Mobile Applications.
- Established and secured delivery partnership deals in the UK & UAE with Deliveroo, Caterwings, Redi-App, Seamless, and Zomato.
- Create innovative marketing campaigns online & offline to meet budgets (Radio, Social Media, Brochures, etc.)
Write copy for marketing collateral (Brochures, PR, and Website)
- Developed and executed influencer marketing strategies and creative campaigns
- Monitor campaign progress daily/weekly using various metrics, submitting performance reports
- Worked closely with operations departments ensuring delivery and food products were at a high standard to reduce negative complaints
- Sent to manage the marketing campaigns solely in the UK for 3 months, to grow the concept in their Flagship Restaurant - Covent Garden. Within this time sales increased by a minimum of 400% on a weekly basis.
- Promote a marketing campaign for a new student website ‘Social Campus’
- Increasing energetic and relatable brand awareness
- Generating sign-ups’ within the university campus and building a database
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