Basma Mohamed khalifa, Brand manager Trainee

Basma Mohamed khalifa

Brand manager Trainee

Taif Al Emarat

Location
United Arab Emirates
Education
Diploma, Brand management
Experience
7 years, 9 Months

Share My Profile

Block User


Work Experience

Total years of experience :7 years, 9 Months

Brand manager Trainee at Taif Al Emarat
  • United Arab Emirates - Ajman
  • January 2020 to February 2020
Fashion Buyer at Kashkha Plaza LLC
  • United Arab Emirates - Dubai
  • November 2017 to November 2019

─ Manage buying and full product selection, developing each season for company's retail stores across UAE, Oman & Qatar as per the season trends forecast and territory specificity.
─ Source new products and re-ordered key items to maintain Inventory.
─ Travel frequently to source new suppliers, develop new products & follow up on production.
─ Improve the relationship with the vendors & Seek out new vendors that serve to elevate category.
─ Manage the full cycle of inventory management (rotation, maintain stock level, decide order QTY, ETC).
─ Planning the initial allocation and distribution across all regions as per the specific customer profile in each.
─ React quickly and efficiently to sales trends, and proactively modify the assortment based on strong/weak selling, receipt flow and OTB
─ Provide products pricing and managing the Intake margin.
─ Market analysis through evaluating monthly sales reports and exploring international Textile/ Apparel fairs & events and other leading retail stores.
─ Organize seasonal photo shoots and design for the range of products which will represent company image.
─ Partner with planning team & DMM to develop seasonal line plans for the category.
─ Initiate & plan promotions and marketing activities with planning team that positively activate sales & keep the customer interested integrated.
─ Develop, execute, and track weekly, monthly, and quarterly Sales forecasts and results in partnership with planning Team.

Senior Fashion Designer at Sheoura
  • United Arab Emirates - Dubai
  • January 2016 to March 2017

─ Leading and managing 8 employees.
─ Decide on a theme for a collection (Kaftans and evening Dresses).
─ Sketch designs and select fabrics and embellishments.
─ Plan production schedule.
─ Source fabrics, trimmings (embroidery designs), and notions (rules).
─ Working on marketing plan and participating in fashion trade fairs in Dubai.
─ Responsible for social media accounts and adv.
─ Expanded latest designs as per market place feedback.

fashion designer at Dibaaj
  • United Arab Emirates - Sharjah
  • April 2014 to November 2015

─ High-End Collections based work system.
─ Leading and managing 7 employees.
─ Source fabrics, trimmings (embroidery designs), and notions (rules).
─ Plan production schedule: coordinate cutting and stitching for initial fittings and final finishing garments for clients.
─ Responsible for entire product design process to include market research, inspiration boards, designing and sketching.

Assistant Buyer at Ravin
  • Egypt - Cairo
  • June 2013 to December 2013

─ Assisting the buyer with the selection of the right product mix.
─ Ensuring products are purchased at the right time, to specification and at a good price.
─ Writing, placing and tracking purchase orders.
─ Researching new suppliers and making recommendations to the buyer.
─ Preparing competitive retail and pricing strategies.
─ Compiling reports on product performance and statistics.
─ Planning, monitoring and maintaining suitable inventory levels.
─ Preparing budgets and forecasting purchasing trends.
─ As designer: Responsible for product design& development process to include market research, inspiration boards, designing and giving new Ideas.

medical representative at Apex_multi Apex
  • Egypt - Cairo
  • September 2012 to March 2013

Key person between medical and pharmaceutical companies and healthcare professionals.
Sell the company's products and having own strategy to increase the awareness and use of the company's pharmaceutical and medical products.
Contact potential customers, identify their needs and persuading them that our product can satisfy their needs. closing the sales by agreeing the terms and conditions; and providing an after-sales service.

Duties:
* arranging appointments with doctors, pharmacists and hospital medical teams
* building and maintaining positive working relationships with medical staff and supporting administrative staff;
* keeping detailed records of all contacts;
* reaching (and if possible exceeding) annual sales targets;
* planning work schedules and weekly and monthly timetables.
* submit weekly report
* DEVELOPING strategies for increasing opportunities to meet and talk to contacts in the medical and healthcare sector;

fashion designer at Dagher atelier
  • Egypt - Cairo
  • November 2008 to March 2010

assistant fashion designer

Education

Diploma, Brand management
  • at London Business School
  • May 2020

• Certificate in Brand management, how to align the business, brand and behaviors to build a memorable customer experience and Brand Image.

Diploma, Retail management
  • at Dartmouth College
  • September 2019

• [Certificate in Retail fundamental, certificate obtained in areas like retail sales & demand forecasting, Inventory management, assortment planning, and pricing strategies)

Diploma, fashion design and implementation,fashion history
  • at Italian fashion academy (IFA)
  • September 2012
Bachelor's degree, Pharmaceutical science
  • at faculty of pharmacy cairo university
  • July 2011

Specialties & Skills

Fashion
Fashion Design
Italian cuisine
Fashion Design, pattern making and sewing techniques
• High ability to create a big collection through unified theme
• High ability to spot and develop trends.
• interpersonal communication skill.
• High Ability to understand customer necessities and make designs that pinpoint their target.
• Strong color sense and taste level.
• Commercial awareness and business orientation
• Good organization and time management
• The ability to generate ideas and concepts
• Information of fabrics and the capability to select the best match among fabric
ability to manage the employees and coordinate with team work
History

Languages

English
Intermediate

Hobbies

  • Fashion Design, Travelling, Reading