Assistant General Manager
Greentech
مجموع سنوات الخبرة :25 years, 10 أشهر
Create awareness for the need for renewable energy through fairs, seminars, social media, etc...
Create a marketing plan for the sales of renewable energy.
Follow on sales and distributors.
Handling of all after sales service and customer complaints.
Handling of all foreign and local purchasing.
• Approached potential partners and established partnership agreements between GK and
appointed dealers for heating, cooling and sanitary products in main Syrian cities
• Followed up on stock availability
• Divided Syrian market into territories between salespeople
• Followed up on account receivables
• Introduced an automated stock control system all over Syria allowing better coordination
between points of sales and enhancing the process for invoicing, delivery, and foreign purchases
• Acquired and set up a showroom for GK in Syria
• Formed a new partnership in medical equipment aiming for product diversification in Syria
(including legal paperwork)
• Recruited & trained 30 employees
• Supervised employees
• Prepared reporting structures for all employees
• Decided on credit allowance ceiling for clients after conducting a risk assessment
• Prepared the annual business to meet GK yeraly targets and objectives
• Conducted feasibility studies for establishing branches for GK in Syria & Iraq
• Took responsibility to set up the Syria office (including physical structure, plus legal and
financial paperwork)
• Was in charge of recruiting & training 5 employees for the Syria office
• Conducted extensive market research studies to assess sanitary products needs in Syria
• Introduced GK to HR consultants and acted as liaison to restructure its organizational
leadership and salary scale schemes
• Investigated the Syrian economic conditions such as industry trends and competition
• Secured sufficient financial resources for future development or expansion.
• Developed a SWOT analysis of GK to assist in the development of a strategic plan for the
future of the company
• Pro-actively hunted for target organizations and consolidated involvement with existing clients
• Took care of company credits leading to a change in the GK receivables system
• Managed all sales & marketing activities for GK in Lebanon including advertising
campaigns as well as art work face lift
• Developed and managed client communication tools such as the corporate website
• Worked out how much demand there will be for products or services
• Prepared budgets and sales plans
• Worked out price lists, discounts, delivery terms and sales quotas
• Allocated areas to sales representatives
• Organised training for sales representatives
• Assigned sales targets to sales representatives
• Supervised sales representatives, and ensure sales targets are met
• Contributed in turning loss to profitability
I was responsible for the marketing and sales of several brands as well as for the introduction of
newly imported ones that represented 4- 5 US $ million in sales figure.
My team grew to include 5 employees.
Duties:
• Developed marketing plans for several products & brands
• Carried out sales for these products
• Conducted market research for GK to identify shortage & needs in the Lebanese market
as far as sanitary ware
• Established contact with and visited European factories and fairs to finalize selection and
price structures of imported products
• Introduced new imported brands to be sold by GK in the Lebanese market (ex: Rothenberger
tools and dab pumps)
• Took responsibility for the creation & registration process of 2 new brands to be privately owned
by GK (Arno & Meezah)
• Developed and conducted a customer satisfaction survey to get feedback for the first time from
all GK clients regarding their products and service
• Recruited and trained 3 employees for my team
• Supervised 3 sales engineers and 2 technical people
• Carried out sales for Uponor (german product) piping system to retailers & contractors across Lebanon
• Visited engineering consultant companies to present the specifics of the brand
• Conducted on-site visits for construction projects to make sure the product was installed properly
• Attended sanitary ware fairs in Germany to purchase complementary equipment for Uponor products
• Customized the German product (technical & cost) to adapt it to the Lebanese market
• Recruited, trained and supervised 2 employees to work in my team