Channel Account Manager
Ring (An Amazon Company)
Total years of experience :23 years, 3 Months
The role is primarily driving awareness and sell out and not limited to following:
• Channel Partner Recruitment and Management: Identifying, recruiting, and onboarding new channel partners that align with the company's sales strategy and target markets. This involves assessing potential partners, facilitate staff training and support. Managed to open eXtra, Modern Electronics etc. and also working on other accounts.
• Channel Partner Enablement: Offering continuous instruction to channel partners which comprises marketing support plus technical aid as this provides them with knowledge about these products they sell.
• Liaise with partners to have Special Branding Displays, deployed across the new accounts.
• Working with Partners for Co_marketing activities to create demand and drive sell out.
• Channel Performance Management: Managing PSI reports for the partner, to ensure stock availability is healthy across the Partners.
• Driving awareness, traffic & trial of Xcite Consumer Electronics Physical and online stores across KSA primarily by online media
• Driving & Managing affiliations with Banks for conducting Consumer Promotions
• Working with Categories to conceptualize promotions and optimize communications plans
• Briefing & Liaising with Advertising Agency on Performance Marketing, approving Digital Media Plans and ensuring high ROIs
• Working with Categories on NPI, co-funded activities, category specific activities
• Driving exposure of key promotions both online and in-store
• Driving Consumer Loyalty through CVM Programs
• Drive visual merchandising, ensuring key messages and promotions are well-highlighted in the stores
• Managing space for Supplier's Branding and ensuring their compliance to X-cite guidelines
• Driving awareness, traffic & trial of Sony - Modern Electronics Stores and online stores across KSA primarily by online media, traffic growth like to like by 25%
• Driving & Managing affiliations with Banks for conducting Consumer Promotions
• Working with Categories to conceptualise promotions and optimize communications plans
• Managing Digital Marketing activities to drive the contribution of categories at the online store
• Building the database by managing the loyalty program and enhancing the frequency of visits achieving 50% growth YoY.
• Worked on Loyalty Program to drive repeat purchase and reduce the churn rate
all sales & marketing activities; product portfolio, positioning, pricing and sales strategy, with a strong focus on driving Professional Camera Awareness & Sales
•Liaising with Fujifilm ME office for PSI reports, re-ordering stocks
•Increased the sales for key accounts (OR & IR), growing key account sales by 7%, by ensuring stocks availability at retail outlets and expanding the channels
•Launched & Managed Social Media Communication channels for Fujifilm Kuwait reaching followers
•Managing demand planning & forecasting ensuring orders are placed on time and ensuring healthy & fresh stock, and clearing out old stocks & managing 100% stock availability at key resellers.
Supervising & executing consumer centric Go-to-Market flagship product launch plans for the entire device portfolio in conjunction with key internal & external stakeholders (Channel Partners, Media, PR & Advertising Agencies, etc.)
•Conceptualize & execute short term & long-term plans along with the marketing team for the region based upon industry trends, local insights market analysis, and drive the Marketing Strategy to ensure, drive sell-through and achieve the desired business results
•Support preparation of the advertising briefs and the creative and quality control standards for advertising/promotional material
•Building visibility & preference at the retail level through impactful branding & innovative POP executions
•Managing the production & quality control for the POSM Material viz, Display Stands, Tent cards, Leaflets, with a cost saving of 13% etc
•Working with KDRs (key distributor retailer) like Jareer, eXtra, Hyper Panda, Lulu etc
•Distributors to launch new models, develop promotions and communication to increase the sellout
•Managing the Retail Team including BAs and Promoters, and analyzing their performance, and taking corrective measures to improve and drive the sales performance, 15% sales increase of HTC U11
•Identifying & developing strategic alliances with key partners (Sponsorships/ Event management/ Other Brands) for co-marketing devices & creating new opportunities to engage with consumers at large.
& Delivering detailed store plans, including new stores, full re-fits and existing store enhancements adhering to time and quality
•Provide critical communication to retail audiences by publishing visual communication instruction materials that support the key visual merchandising programs including: temporary signing, and event signing promotional, as well as large company merchandising initiatives
•Drove consistency in store merchandising & displays by enhancing communication tools, processes, and training from initial strategy through retail execution
•Collaborate with (graphics, fixture, interactive design, and floor plan design) to create retail visual presentation solutions that are intuitive, executable, and sustainable
•Increased the sales for items at end caps and promotion areas by driving consistency across all the stores, circa 18%
•Led visual merchandising initiatives through cross functional partners (space, merchant, Retail Operations, and prototype team) to physically setup and develop solutions that meet the need of the business, customer and brand which led to additional revenue for the organization.
marketing discipline for formulation & implementation of communication plans, brand management and developing strategic tie-ups for business of SAR 3.3B across 38 stores
•Conceptualizing and developing multi -layered Annual Marketing Calendar, with focus on seasonality(s) and consumer insights
•Developed & communicated creative briefs to advertising agencies for brand promotion and to achieve brand objectives
•Proactive planning by gaining insights through various analyses like budget against marketing cost, like to like store performance and impact of ATL/BTL marketing activities
•Managing Research agencies for U&A Studies, Media Studies and actioning the insights.
•Led activities pertaining to category marketing, sales forecasting & budgeting and strategy formulation for revenue and margin growth, able to increase average unit price by strong focus on upgrading customers
•Led digital & social media marketing initiatives to generate awareness, enhance engagement and build brand and name recognition through twitter, Facebook, Instagram, emails, website content enhancement
•Ensured proper implementation of different digital marketing tools and techniques such as SEM, ad words, , email marketing, etc With the agency
Consumer Promotion Programs
•Drove consistent sales growth (circa 20%) by employing various merchandising and promotional strategies
•Increased awareness, customer base by signing partnerships with leading banks in KSA, SABB (HSBC in KSA) and SAMBA, NCB, Riyad Bank to offer 0% installment fee on electronic purchases, resulted in enhancement of sale, and average basket (3X increase because of 0% Installment Program)
•Negotiated support with VISA International in to offer promotional schemes to customers, resulting in 2x growth of VISA Credit Cards usage at eXtra (circa SR 2M support & approx. (3M SMS)
•Negotiated financial and communication support with banks (Al Rajhi, Riyad Bank, SNB, SABB) to offer weekend offers to their customers - (circa SR 3M & more than 5M SMS)
•Offered extended warranty as promotional scheme to customers to enhance the mix of OWN brands resulting in own brand sales-mix increasing to 13%
Cost Optimization
•Optimized costs by negotiation vendor contracts resulting in 20% reduction in flyer printing and 10% in flyer distribution
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