Senior Manager Sales & Marketing
Aasl printing press LLC
Total years of experience :7 years, 9 Months
Sales (International Business)
Developing partnership strategy for key International Markets, including types of partners to pursue, general structure of agreements, and the programs needed to drive success. Collaborating with assigned inside sales representative to develop an overall territory account plan to maximize opportunities and generate sales activity with customers and partners. Reviewing annual sales plans against existing business, analyzing markets, and formulating strategies to optimize revenue sales goals.
•Boosted the budgeted gross profit by overachieving the target by 115% of the set budget in the financial year 2015-2016
•Developed sales roadmap for a $20M paper manufacturing company losing market share in a highly competitive market
•Ranked among top 8 sales managers, collectively delivering $150 million+ annually, and awarded 2016 “National Sales Team of the Year
•Built a company from scratch to a robust $2 million enterprise and expanded to 2 global locations by bringing new products to market and forming strategic distribution channels
Planned and executed strategic sales plan based on territory analysis to drive new business throughout the All Pakistan markets. Conducted statistical analysis to determine potential growth; designed sales performance goals and monitored performance on a regular basis. Prospected through broker channels to identify opportunities and initiate new client relationships. Led implementations, met with clients to assess needs, solve problems, value-add products, and increase revenue.
•Developed sales roadmap for a $7M Biscuits manufacturing company losing market share in a highly competitive market
•Generated $11M in new sales across Pakistan, and 15% year-over-year membership growth
•Elevated gross sales by creating new business partners in the untapped markets of north Pakistan
•Provided charge for overachieving the sales target by 135% and 103% of the set budget in the financial year 2015-2016 and 2016-2017 respectively
•Boosted the budgeted gross profit by overachieving the target by 115% of the set budget in the financial year 2015-2016
•Achieved a cumulative growth of 120% in Northern region against the company average of 75%
•Accomplished and exceeded volume and profit goals by nurturing partnerships with existing customers
Drove sales and merchandise strategies for a 35-manufecturer chain and several wholesale accounts. Tracked and optimized finances through strategic analysis and forecasting of metrics such as point-of-sale (POS), Key Performance Indicators (KPI), and trade funding. Managed inventory, organized promotional campaigns and created product awareness within competitive markets.
•Achieved $7M in annual sales and a 10%-over-plan, year-over-year sales increase via superior key account wholesale market
•Paved the way for 3 new products leveraging exceptional fact-based sales, category management, pricing allowance negotiations, and analytic expertise
•Awarded for large-scale marketing campaign that increased brand awareness and sales during holiday season-resulting in 29 incremental cases shipped to customer
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