Alejandro Diaz , Freelancer consultant

Alejandro Diaz

Freelancer consultant

Freelancer

Location
United Arab Emirates - Dubai
Education
Bachelor's degree, Education
Experience
9 years, 6 Months

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Work Experience

Total years of experience :9 years, 6 Months

Freelancer consultant at Freelancer
  • Egypt - Hurghada
  • September 2023 to May 2024

Freelance commercial consultant for Egypt destination from LATAM markets for hotels and DMCs Key responsibilities: Created and implemented the commercial strategy and business development plans for the LATAM region. Managed relationships and new business between travel agents and DMCs in the destination. Created a round trip, packages, combinated programmes for the LATAM markets. Prepared and executed a destination presentation to travel agents.

Business development manager at (Project) Nua Group.
  • India - New Delhi
  • March 2023 to August 2023

Nua Group is a luxury catering company with several products and services. Reporting directly to the brand owners and responsible for a team of 20 people. Key responsibilities: Preparation of a brand launch strategy and presentation to customers. Designed and developed of the operational strategy for the newopening. Managed of a commercial strategy for corporate segments as the main customer. Design and implementation of the international business strategy for the Kozmo cloud brand abroad.

Commercial Manager at Meeting Point Cuba
  • Cuba - Varadero
  • September 2020 to March 2023

Reported to the DMC business development area manager and destination´s CEO. Responsible for OTAs, business developing LATAM, CIS and part Europe markets. Key responsibilities: Managed and increased full agreements portfolio by 25% with third parties in the Leisure, corporate, and MICE segments. Demonstrated exceptional business development skills by establishing new accounts in Europe, LATAM, Scandinavia, and CIS, resulting in a remarkable 30% increase in business income. Strategically planned and executed budgets for the current and upcoming year, alongside a comprehensive business plan. Proficiently created and regularly maintained a cutting-edge CRM (Zoho) to effectively manage relationships with clients and business partners within the company system.

Head of Sales at Meeting Point Hotels
  • Cuba - Varadero
  • January 2020 to April 2020

Reported to the head of sales west area. Responsible for commercial development and performance of the hotel division in the destination. Key responsibilities: Managed commercial strategy for the destination and created a new Achieved the monthly sales goal through proactive identification and pursuit of new business opportunities. Managed a portfolio of 1, 300 rooms, catering to various segments including leisure, business, and MICE, resulting in a 12% sales growth within a span of 3 months Skillfully negotiated competitive prices and favorable contracting terms for the chains upcoming seasons. Led a high-performing team of sales representatives, providing coaching and guidance to maximize performance and exceed sales targets consistently. Actively engaged in brand and product presentations, targeting key markets such as CIS, Europe, UK, Scandinavian and LATAM.

Cluster Commercial Manager at Parasdisus Los Cayos.
  • Cuba - Caibarien
  • March 2017 to December 2019

Paradisus is the highest standard brand in Melia´s resort, luxury services for all segments. Hotel orientated to luxury, MICE and leisure segments Key responsibilities: Designed and impplemnted opening sales strategy. selected to preopening commercial task force. Implemented key account framework and progressive business developing to others markets. Created an opening pricing policy Developed and executed strategic sales plans, resulting in a 20% increase in revenue and a 15% growth in market share within the first year. Led a high-performing team of sales representatives, providing coaching and guidance to maximize performance and exceed sales targets consistently. Created and updated the CRM system (Zoho) with accurate and timely sales activity data.

Sales Manager at Melia las Dunas.
  • Cuba - Caibarien
  • August 2014 to March 2017

Meliá Cuba is the largest hotel chain in the country and the latter a very important destination for the brand. Reporting to the General Manager with the key objective of increasing revenue, room nights per market and increasing the social reputation of the hotel. Responsible for the hotel´s sales strategy and B2C/B2B sales distribution channels. Key responsibilities: Managed of rates and contract offers for differents markets. Organised product marketing programme analysing opportunities based on strengths. Personalised attention to groups and VIP customers. Data analysis and reports with market valuations. Room inventory control. Increased MICE&Leisure business.

Education

Bachelor's degree, Education
  • at Felix Varela University.
  • July 2007

Specialties & Skills

Leisure Industry
Revenue Management
Yield Management
Hospitality
MANAGEMENT
NEGOTIATION
FINANCIAL MANAGEMENT
HOSPITALITY
MARKET SHARE
BUSINESS TO BUSINESS
INTERNATIONAL BUSINESS
INTERNATIONAL BUSINESS STRATEGY

Languages

Spanish
Expert
English
Intermediate

Hobbies

  • Reading