Creative Art Director
CONSPIRACY (fashion brand)
Total years of experience :17 years, 2 Months
• Setting the brand vision;
• Define the brand architecture;
• Leading the brand starting from the product design to sales campaigns;
• Lead the delivery of brand campaigns and content creation through the Brand Task Force and the Creative teams, cross-functional working groups of brand, content and marketing colleagues;
• Creating a web-site
• Provide strategic guidance on key brand moments;
• Participating in preparing artworks including collection concept, collection story, mood board, collection briefs, fabric printing, fabric sourcing, designing look-books, assisting in preparing fashion shows and popup stores in line with collection and brand outlines;
• Establishing brand image and brand standards;
• Setting up short terms and long terms marketing plans for the brand;
• Assisting in social media management;
• Analyzing of market trends and recommend changes to marketing and business
development strategies based on analysis and feedback;
• Leading all areas of content generation and production across all media platforms;
Project Manager/ Head of production area Feb. 2018 - Jul. 2018
Duties
• Dealing with client by getting orders and providing best services for such projects as
uniform design, furniture refurbishment, branding, hospitality products design for such clients as
Meydan, Emirates, Melia Hotel, Sofitel etc;
• Running design and production area to fulfill every request in time with best quality;
Designer Feb. 2017 - Feb. 2018
• Product and Uniform Design for such properties as: Grand Hyatt, Le Meridien, Radisson Blu,
Emirates Airlines, Jumeirah Group, Roda Hotels, Atlantis Hotel
- Made sketches and technical specifications for each unit;
- Chose fabrics and materials for each piece;
- Designed, made gradation and cut patterns for every sample;
- Sewed samples;
- Designed 5 entire collections including T-shirts, shorts, hoodies and sweatshirts;
- PandaMuerto clothes was represented in more than 10 stores in Russia and 2 stores in Spain. +more than 1000 retail clients all over the World;
- Arranged shipments of more than 100 containers per month from various countries - USA, Germany, France,
Netherlands, Italy, Czech Republic, Chine, New Zealand;
- Made 1/3 of total revenue from only 10% of total volume of sales by operating on new percpective markets.