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Alen Husukic, Commercial Sales Manager and Leisure Business Development

Alen Husukic

Commercial Sales Manager and Leisure Business Development·Wosol Concierge

Saudi Arabia

Master's degree, Economy

Work experience

Total years of experience: 10 years, 3 months

Commercial Sales Manager and Leisure Business Development

September 2025 - December 2025

Wosol Concierge

Riyadh, Saudi Arabia

September 2025 - December 2025

• Leading B2B sales strategy and partnerships across the luxury travel and concierge sector in Saudi Arabia. Responsible for securing
high-value corporate and VIP accounts, developing strategic alliances, and driving revenue through tailored end-to-end travel
solutions.
• Driving inbound and outbound luxury travel growth through strategic partnerships with global travel agencies and DMCs. Focused
on creating bespoke leisure experiences for HNW clients and expanding Wosols presence in international markets.

Company industry:
Travel Agency
Job role:
Sales

Founder And CEO

October 2015 - August 2025

Satur Travel

Sarajevo, Bosnia and Herzegovina

October 2015 - August 2025

Guided companys evolution from small-scale guiding service to leisure/group and FIT travel packages in Balkan region recognised for
excellence in sports travel co-ordination, including VIP sponsorships for national football teams. Applied astute market analysis and risk
management strategies to overcome annual challenges to certify companys profitability at each fiscal year-end.
• Developed and executed innovative sales plans to achieve average annual revenue growth of 18% and client increase of 22%.
• Improved relationship with both service providers and partner agencies,
• Conducted quarterly financial analyses by identifying cost-saving measures to reduce operating and administrative expenses by an
average of 8%.
• Managed day-to-day operations with focus on customer satisfaction, whilst maintaining a complaint rate of less than 2%.
• Expanded business portfolio by securing partnerships with over 40 reputable international agencies within four years.

Company industry:
Travel Agency
Job role:
Hospitality and Tourism

Director / General Manager

May 2021 - October 2023

Hotel Brass by Vizara doo

Sarajevo, Bosnia and Herzegovina

May 2021 - October 2023

Directed comprehensive operations of Hotel Brass by focusing on finance, marketing, business organization, purchasing, and sales.
Initiated and organized extra tours to augment service offerings and enrich guest experiences. Oversaw and improve service quality across
all hotel operations to ensure guest satisfaction and repeat business.
• Involved in a project of construction and building of Carmenta Luxury Bungalows in Bihać,
• Revitalized Hotel Brass Sarajevo by successfully restarting operations after 3 year closure by securing strong market presence.
• Achieved average occupancy rate of 93% through strategic marketing and service quality enhancements.

Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

General Manager

April 2021 - July 2022

Heritage Hotel Krone

Sarajevo, Bosnia and Herzegovina

April 2021 - July 2022

Acquired extensive experience in the tourism industry with a proven track record of implementing effective sales strategies that
consistently drove revenue growth and increased guest numbers. Improved ratio of direct consumer (B2C) and agency reservations by
optimizing profit margins for business. Implemented initiatives to enhance service quality to improve customer satisfaction and retention.
• Achieved impressive average occupancy rate of 93%.

Company industry:
Hospitality & Accomodation
Job role:
Hospitality and Tourism

Operations & Purchasing Manager

July 2018 - November 2019

Cox & Kings Tours LLC

Dubai, United Arab Emirates

July 2018 - November 2019

Contracted with hotels in 10 Balkan countries, including Bosnia and Herzegovina, Croatia, Serbia, Slovenia, Albania, Montenegro,
Kosovo, Bulgaria, Romania, and Macedonia.
• Strengthen relationships with service providers in Balkan region and supported sales teams in Far East countries,
• Led operations team in Balkan region to deliver exceptional service that boosted the customer base by 60% in 2019 compared to
• Reduced benefits expenses by 15% through negotiating prices and fees, while maintaining and improving services.
• Amplified sales performance in the Far East by boosting guest numbers by 50% and raising service prices by 10%.

Company industry:
Travel Agency
Job role:
Hospitality and Tourism

Education

International Burch University

June 2013

June 2013

Master's degree, Economy

Bosnia and Herzegovina

GPA (percentage): 90%

GPA (percentage): 90%

Conferences  Participation and presentation at an international conference in Sarajevo (“European Union and global economic crisis”), with the theme “Branding od BiH / Sarajevo as a tourism destination”, Sarajevo, 2014.  Participation in 1st student symposium at the University in Sarajevo with the theme “Competitiveness analysis of BiH tourism in comparison with neighbor countries”, Sarajevo, 2013.  Tourism conference for Bosnia and Herzegovina as a touristic destination and improvement of the tourism activities in Konjic, 2016.  Webinar “Tourism – a new beginning”, 2020.

Economic Faculty of Sarajevo University

June 2010

June 2010

Bachelor's degree, Business Administration And Hospitality Management

Bosnia and Herzegovina

GPA (percentage): 75%

GPA (percentage): 75%

Guest speaker in a regional tourism development organisation Market maker for the employees and their partners (“Bosnia and Herzegovina tourism potentials and proposal of development strategy”),

Skills

BUDGETING
Intermediate
BUDGETING
Intermediate
EVALUATING STAFF
Intermediate
EVALUATING STAFF
Intermediate
EXTERNAL RELATIONS
Intermediate
EXTERNAL RELATIONS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
PROJECT MANAGEMENT
Intermediate
PROJECT MANAGEMENT
Intermediate
RESOURCE ALLOCATION
Intermediate
RESOURCE ALLOCATION
Intermediate
RESOURCEFULNESS
Intermediate
RESOURCEFULNESS
Intermediate
SALES
Intermediate
SALES
Intermediate
VENDOR RELATIONSHIP MANAGEMENT
Intermediate
VENDOR RELATIONSHIP MANAGEMENT
Intermediate

Languages

Serbian
Beginner
English
Beginner
Turkish
Expert
German
Beginner

Training and Certifications

Certifications
Certified Tour Guide for Bosnia & Herzegovina – Federalno Ministarstvo Okoliša i Turizma
Introduction to Hospitality Revenue Management
The fundamentals of hotel distribution
The Fundamentals of Revenue Management: The Cornerstone of Revenue Strategy
Travel Agency Operations
Management Foundations in the Hospitality Industry

Hobbies

  • Tennis