Marketing Consultant
Aviva
Total des années d'expérience :6 years, 1 Mois
Responsibilities
Lead the planning of integrated activities across products and channels, using insight and learnings to guide decision making.
Co-ordinate and manage production, delivery and approval of campaigns and related collateral.
Plan, build and execute digital and email campaigns using Adobe Campaign.
Brief internal and external creative agencies, ensuring high quality results on time and within budget.
Track and measure marketing campaign ROI across a range of marketing and commercial metrics.
Achievements
Implemented a new segmentation model to drive significantly improved targeting and personalised communications to the financial adviser audience - project shortlisted as a finalist in the CIM Marketing Excellence Awards 2020 Best Use of Data and Insight.
Devised, managed and executed the roll-out of a new Aviva Protection brand positioning to market.
Led the launch of a new product proposition, Simple Life Insurance, to market.
Responsibilities
Deliver the Group's commercial plan through the -- Direct Marketing contact strategy, taking full ownership of assigned campaigns and ensuring they engage with customers effectively, are on brand, on time and within budget.
Own budgets for planned activity.
Review campaigns to understand the performance of campaigns, sharing findings with stakeholders.
Fully adhere to processes and procedures, providing customers with clear and accurate information.
Achievements
Generated £41million in mortgage applications in 2018 through marketing campaign activity, growing application value by 25% year-on-year.
Raised £71million in savings balances across two marketing campaigns in 2018.
Responsibilities
Responsible for developing, implementing and owning retail campaigns support achievement of mortgage, savings and other product objectives.
Drive awareness of the Group's direct brands.
Briefing and management of creative agency partners.
Ensure campaigns are compliant with regulatory requirements.
Manage £500, 000 campaign budget and ensure efficient spend.
Drive continuous learning through best-practice performance measures and reporting techniques.
Responsibilities
Responsible for member communication activity across multiple channels, including the Annual General Meeting and Member Question Time events.
Working to tight deadlines to meet statutory mailing dates.
Working with agencies to produce engaging digital and print content.
Achievements
Coordinated production and delivery of AGM communications to 1.5 million customers, increasing year on year voting rates by 2% against a declining industry average.
Responsibilities
Responsible for all intermediary promotional activity.
Working to strict print publication deadlines.
Briefing and management of creative agencies to ensure timely delivery of high-quality work.
Variety of copywriting, including news stories and editorials.
ROI reporting on success of campaigns against targets.
Responsibilities
Lead the creation and ongoing management of various online pieces of content, including social media, blogs, case studies and thought leadership articles.
Test and develop the business website.
Contribute to the planning and execution of the marketing plan.
Award in Strategic Marketing
Modules covered included: Culture and Organisations Global Marketing and Communication Dissertation topic Strategic Management and Leadership Doing Business Globally and Internationally Applied Business Ethics