Alexander Elsas

Founder, AI Transformation Advisor, Marketing Management·Elsas Consulting

الإمارات العربية المتحدة

دبلوم عالي, Business Administration

الخبرة العملية

مجموع سنوات الخبرة: 26 سنوات, 6 أشهر

Founder, AI Transformation Advisor, Marketing Management

فبراير 2026 - حتى الآن

Elsas Consulting

دبي، الإمارات العربية المتحدة •هجين

فبراير 2026 - حتى الآن

AI Consulting for big enterprises
End-to-end AI Transformation
Implementation of AI Tools
Change Management
Opportunity assesment
AI Strategy
AI Business Case (ROI)
Management and Employee Training

مجال الشركة:: الاستشارات الإدارية
الدور الوظيفي:: استشارات

Head of Marketing Region Overseas and Europe (Experience Center)

يونيو 2022 - حتى الآن

Mercedes-Benz

Stuttgart، ألمانيا

يونيو 2022 - حتى الآن

Marketing Strategy, Budget Planing, 360 Campaign Activation, Digital Marketing, Research, CRM, Brand Marketing, Data Analytics, Content creation, Paid Media planing and buying, PR, Events, Retail Marketing, etc.

مجال الشركة:: صناعة السيارات
الدور الوظيفي:: الإدارة

Head of Marketing Region Europe (Experience Center)

مايو 2024 - ديسمبر 2025

Mercedes-Benz Group AG

Bucharest، رومانيا

مايو 2024 - ديسمبر 2025

«Leading the Mercedes-Benz Marketing Experience Center Europe
«Business case development
«Hiring and onboarding of 52 FTE
«Scope and process definition
«Change Management
«+ Onboarding of 18 European Mercedes-Benz markets
« Successful ramp-up MB Europe
+ Central marketing activation of global Brand and Product campaigns
« Change management concept for intemal and extemal stakeholders.
« Development of an end-to-end funnel dashboard
« Fiscal flow between agencies and 18 markets

مجال الشركة:: صناعة السيارات

Head of Marketing Experience Center Region Europe

أبريل 2024 - أكتوبر 2025

Mercedes-Benz Group AG,

Bucharest، رومانيا

أبريل 2024 - أكتوبر 2025

• Leading the Mercedes-Benz Marketing Experience Center Europe
• Business case development
• Hiring and onboarding of 52 FTE
• Scope and process definition
• Change Management
• Onboarding of 18 European Mercedes-Benz markets

مجال الشركة:: صناعة السيارات

General Manager Marketing Experience Center Overseas

يونيو 2022 - أبريل 2024

Mercedes-Benz Group AG

Kuala Lumpur، ماليزيا

يونيو 2022 - أبريل 2024

«Leading the Mercedes-Benz Marketing Experience Center Overseas
«Business case development
«Hiring and onboarding of 48 FTE
«Scope and process definition
«Change Management
«+ Onboarding of 17 Overseas Mercedes-Benz markets Successful
+ Central marketing activation of global Brand and Product campaigns
« Change management concept for intemal and extemal stakeholders.
« Integration of a new project management platform to enhance workflow
efficiency among internal and extemal stakeholders
« Development of an end-to-end funnel dashboard
« Fiscal flow between agencies and 18 markets

مجال الشركة:: صناعة السيارات

General Manager Marketing Experience Center Overseas

أبريل 2022 - مارس 2024

Mercedes-Benz Group AG,

Kuala Lumpur، ماليزيا

أبريل 2022 - مارس 2024

• Leading the Mercedes-Benz Marketing Experience Center Overseas
• Business case development
• Hiring and onboarding of 48 FTE
• Scope and process definition
• Change Management
• Onboarding of 17 Overseas Mercedes-Benz markets

مجال الشركة:: صناعة السيارات

Head Marketing

أكتوبر 2019 - يونيو 2022

Mercedes-Benz Middle East

دبي، الإمارات العربية المتحدة

أكتوبر 2019 - يونيو 2022

Marketing Strategy for Mercedes-Benz Middle East, Budget planing, Content creation, Digital Marketing, PR, Events, Sponsorships, CRM, Brand Marketing, Data Analytics, 360 Campaign activation, etc.

مجال الشركة:: صناعة السيارات

Head of Marketing & Press Communications

أكتوبر 2019 - مايو 2022

Mercedes-Benz Cars Middle East

دبي، الإمارات العربية المتحدة

أكتوبر 2019 - مايو 2022

«Definition of Regional Marketing Strategy
«Integrated 360° campaign activation (Brand and Product)
«Brand management to ensure luxury positioning among all touchpoints
«Digital & Performance marketing (incl. SEO, SEM, CRM, online shop, etc.)
«Supervision and Support of 80 General Distributors.
«Events & Sponsorships (e.g. Fashion week, Golf, F1, AMG track days, etc.)
«Budget and Team Management
« Development and implementation of the GD Marketing Excellence Center
incl. a GD portal for content library, adaptation and budget planning.
« Salesforce rollout in Dubai an Kuwait
+ Rollout of a professional E-Commerce platform with integrated financing offers
« Built a centralized E2E funnel dashboard (KPIs, attribution, funnel analytics)
transforming marketing from intuition-led to insight-led
Merge of Sales and Customer Service Marketing activities which created 20%
efficiencies on the total marketing spends

مجال الشركة:: صناعة السيارات

Head of Marketing & Press Communications

نوفمبر 2019 - مارس 2022

Mercedes-Benz Cars Middle East,

دبي، الإمارات العربية المتحدة

نوفمبر 2019 - مارس 2022

• Definition of Regional Marketing Strategy
• Integrated 360° campaign activation (Brand and Product)
• Brand management to ensure luxury positioning among all touchpoints
• Digital & Performance marketing (incl. SEO, SEM, CRM, online shop, etc.)
• Supervision and Support of 80 General Distributors
• Events & Sponsorships (e.g. Fashion week, Golf, F1, AMG track days, etc.)
• Budget and Team Management

مجال الشركة:: صناعة السيارات

Head of Marketing Communications

أغسطس 2016 - أكتوبر 2019

Mercedes-Benz Russia AO,

Moscow، روسيا

أغسطس 2016 - أكتوبر 2019

• Definition of national Marketing Strategy
• Integrated 360° campaign activation (Brand and Product)
• Brand management to ensure luxury positioning among all
touchpoints
• Digital & Performance marketing (incl. SEO, SEM, CRM, online
shop, etc.)
• Supervision and Support of Retail Marketing (75 dealerships).
• Events & Sponsorships (e.g. Fashion week, Golf, F1, AMG track
days, etc.)
• Budget and Team Management

مجال الشركة:: صناعة السيارات

Head of Marketing Communications

يناير 2016 - أكتوبر 2019

Mercedes-Benz Russia AO

Moscow، روسيا

يناير 2016 - أكتوبر 2019

«Definition of national Marketing Strategy
«Integrated 360° campaign activation (Brand and Product)
«Brand management to ensure luxury positioning among all touchpoints
«Digital & Performance marketing (incl. SEO, SEM, CRM, online shop, etc.)
«Supervision and Support of Retail Marketing (75 dealerships).
«Events & Sponsorships (e.g. Fashion week, Golf, F1, AMG track days, etc.)
«Budget and Team Management
«Rollout support for Russias first top end customer loyalty program S-Lounge
«+ Development of AMG loyalty program My AMG incl. AMG track events
«Brand and product content creation with local creative agencies (e.g. global
Maybach campaign)
«Development and construction of first G-Class off road track in Russia (Sochi)
«Transformation from classical marketing to a customer centric, data driven,
always-on communication-based approach
«Implementation of Retail Marketing qualification program with certified
marketing managers in all dealer groups

مجال الشركة:: صناعة السيارات

Head of smart Sales Operation & Retail Consulting

نوفمبر 2013 - يوليو 2016

Mercedes- Benz Russia AO,

Moscow، روسيا

نوفمبر 2013 - يوليو 2016

• Member of the MB Russia Board of Management
• Cross-functional steering of smart business operations incl.
Marketing, Product, Pricing, Finance, Network, Training, CS, HQ
alignment.
• smart sales and stock planning (KUFRI) incl. monthly incentive
programs
• Set up a professional Retail Consulting structure with local
Automotive Retail experts and individual on-site dealer consulting
• Rollout of Retail Consulting training programs (sales team
supervision, telephone acquisition, fleet management etc.)

مجال الشركة:: صناعة السيارات

Head of smart Sales Operation & Retail Consulting

نوفمبر 2013 - يناير 2016

Mercedes-Benz Russia AO,

Moscow، روسيا

نوفمبر 2013 - يناير 2016

+ Member of the MB Russia Board of Management
« Cross-functional steering of smart business operations incl. Marketing,
Product, Pricing, Finance, Network, Training, CS, HQ alignment.
«smart sales and stock planning (KUFRI) incl. monthly incentive programs
«Setup a professional Retail Consulting structure with local Automotive Retail
experts and individual on-site dealer consulting
«Rollout of Retail Consulting training programs (sales team supervision,
telephone acquisition, fleet management etc.)

مجال الشركة:: صناعة السيارات

Head of Automotive Retail Sales & Marketing (Prokurist)

أبريل 2000 - أكتوبر 2013

CCC Car Center Colonia Vertriebs GmbH,

كولونيا، ألمانيا

أبريل 2000 - أكتوبر 2013

• Member of the Board of Management
• Execution of annual Sales and Marketing Strategy for five
multibrand
dealerships in
• Management of a professional fleet sales department with key
account customers across Germany

مجال الشركة:: وكلاء السيارات

Head of Automotive Retail Sales & Marketing (Prokurist)

يناير 2000 - أكتوبر 2013

CCC Car Center Colonia Vertriebs GmbH

كولونيا، ألمانيا

يناير 2000 - أكتوبر 2013

Ld «Member of the Board of Management (Prokura)
«Execution of annual Sales and Marketing Strategy for five multibrand
dealerships in Cologne, Bonn and Aachen (Germany)
«Management of a professional fleet sales department with key-account
customers across Germany

مجال الشركة:: وكلاء السيارات
الدور الوظيفي:: الإدارة

التعليم

German IHK

مايو 1992

دبلوم عالي، Business Administration

ألمانيا

IHK

يناير 1992

بكالوريوس، Management

ألمانيا

WBR

يناير 1989

الثانوية العامة أو ما يعادلها، Economy

ألمانيا

Skills

CONTEXTUAL ADVERTISING

Intermediate

E COMMERCE

Intermediate

MARKETING

Expert

BRAND POSITIONING

Expert

INTERPERSONAL COMMUNICATIONS

Expert

CUSTOMER RELATIONSHIP MANAGEMENT

Expert

ARTIFICIAL INTELLIGENCE DEVELOPMENT

Expert

Marketing Strategy

Expert

DATA DRIVEN DECISION MAKING

Expert

DIGITAL MARKETING

Expert

B2C marketing

Expert

B2B Marketing

Intermediate

Luxury Goods

Expert

General Management

Expert

IT Transformation

Expert

Media Buying

Intermediate

Event Marketing

Expert

SEO

Intermediate

Salesforce.com

Intermediate

Data Analysis

Expert

LEADERSHIP

Expert

RETAIL EXPERIENCE

Expert

حسابات مواقع التواصل الاجتماعي

اللغات

الالمانية

اللغة الأم

الانجليزية

متمرّس

الروسية

مبتدئ

التدريب و الشهادات

الشهادات

AI Consultant

USAII

May 2026

التدريب

Change Management

Mercedes-Benz Consulting

Jun 2025

الهوايات والاهتمامات

Cooking

Badminton

Traveling

الأشخاص شاهدوا أيضاً

Emad S Almahalawi

Chief Financial Officer
JTC Jeddah Transport Company

Osama Aljaroudi

Operation Manager
Mohamed Rashid Balharith & Partners Co. for trading and Contracting

Ali Albahrani

Head of Facilities, Administration & Security
MBC Group - Saudi Arabia

maher Bani Odeh

Project Procurement Manager
shiph al jazera Co

Alexander Elsas

مشاركة سيرتي الذاتية

الخبرة العملية

Founder, AI Transformation Advisor, Marketing Management

Head of Marketing Region Overseas and Europe (Experience Center)

Head of Marketing Region Europe (Experience Center)

Head of Marketing Experience Center Region Europe

General Manager Marketing Experience Center Overseas

General Manager Marketing Experience Center Overseas

Head Marketing

Head of Marketing & Press Communications

Head of Marketing & Press Communications

Head of Marketing Communications

Head of Marketing Communications

Head of smart Sales Operation & Retail Consulting

Head of smart Sales Operation & Retail Consulting

Head of Automotive Retail Sales & Marketing (Prokurist)

Head of Automotive Retail Sales & Marketing (Prokurist)

التعليم

German IHK

IHK

WBR

Skills

حسابات مواقع التواصل الاجتماعي

الموقع الشخصي

اللغات

الالمانية

الانجليزية

الروسية

التدريب و الشهادات

الشهادات

AI Consultant

التدريب

Change Management

الهوايات والاهتمامات

Cooking

Badminton

Traveling