International Business Development Director
CoverME LLC
Total years of experience :25 years, 1 Months
• Establishing new and enhancing existing professional network with various types of clients; governmental, healthcare, private, commercial and B2B across covered markets.
• Managing business development projects in accordance with agreed-upon KPIs and budgets with the customer.
• Focus on customers & external partners to meet their market development objectives
• Managing major key customer accounts locally and internationally
• Apply best market research plans to actively develop and understand consumer behavior.
• Strengthen customer relationships through developed loyalty programs to sustain profitability and cliental satisfaction.
• Identifying and building relationships with key decision makers, potential new targets and influencers in both the private and public sectors.
• Cooperate and collaborate with market development teams in addition to international distributors and other support teams.
• Ensure efficient and effective communication with the sales teams, digital marketing customer support teams.
• Setting KPIs and monitoring performance of country, category and region for company’s products.
• Monitor all marketing expenses to evaluate impact on sales and market share performance.
• Ensures each market with sufficient stock to meet increasing demand.
• Setting sales targets according to market potential and communicating to team members.
• Identify needed & adequate resources to achieve short and long term objectives.
• Full P&L responsibility while focusing on controlling expenditures and investments to maximize profitability.
Promoting the company’s designs and furniture solutions to existing and potential clients in the hospitality sector across the UAE and Jordan.
•Strengthening existing business relations with current customers and building new relations with potential clients.
•Setting and launching annual marketing plan for the hospitality sector using various mediums and methods.
•Winning new projects for outdoor and indoor solutions to targeted clients in the HORECA market.
•Managing the pricing structure of each project with specific profit margins to be achieved.
•Managed the company’s flow of work, internal policies and procedures
•Developed and trained existing and new employees to achieve company’s set objectives
•Managed effective sales team increasing the company’s annual sales by +67% in the 1st fiscal year, 2nd fiscal year by +42%, 3rd fiscal year by +30%
Building and promoting the establishment’s offered luxury healthcare services with the highest hospitality standards ever offered: ophthalmology, dermatology, cosmetic, plastic surgery, skin and laser solutions.
•Focusing on the optimizing the establishment’s day to day operations, business development and expansion plans to assist in its growth plans.
•Overseeing with direct responsibility of all of the establishment’s departments:
•Human resources: evaluating, recruiting, training and development.
•Administration: Internal regulations and policies
•Business development: marketing, sales growth and patient flow
•Financial: All accounting related matters from P&L, Budgets, expenses and profitability.
•Patient care and servicing: assuring and confirming pleasant and satisfactory treatments to all.
•Patient growth: attracting new patient flow, seeking new services to offer, building
•Set up the Amman and Dubai centers with managing its day-to-day operational procedures and workflow.
•Followed up on the centers’ standards and policies ensuring high level of productivity and efficiency
•Brought in new business flow from regional markets as well as increased the local business volume of the center by +23% in 2008 and by +19% in 2009
•Developed the centers’ reputation from a small-sized clinic into a regional well reputable renowned name in luxury healthcare facility.
• Preparing the company’s annual business development plan for southern California’s healthcare market.
• Leading and developing medical sales reps by identifying training needs and sharpening their skills, while monitoring their performance through set KPIs and sales targets.
• Managing the company’s portfolio of products to achieve each product’s sales target and increase market share.
• Developing professional presentations and qualifying plans to approach clients with.
• Develop the company’s marketing plan for its branded products across the responsible market to include:
o Analyzing of market trends, category, brand, and competition.
o Managing the sales budget and aligned marketing expenses
o Market research to be aware of local trends from a consumer’s point of sale.
o Responsible for the planning, co-ordination and execution of the marketing plan
o Setting short and long term brand strategies
o Include ATL, BTL and social media strategies in the company’s plan
• Renewing existing medical clients business and targeting new business potentials to each year’s sales targets
• Developing and implementing sales and marketing strategies for newly introduced medical products and services.
• Researching best potential targets to approach with needed instruments and introducing in a professional manner
• Working with management on setting competitive pricing tags for existing and new treatment instruments.
• Introducing the company’s products to new targeted clients which reflected positively on sales between 2002 and 2006 by an annual average of +15%
Was selected one of the 10 pioneer team members to set up and launch McDonald’s pilot stores in Jordan covering main responsibilities of the purchasing, quality assurance, restaurant operations, equipment, recruitment and training, marketing and finance.
Projects, Consultancy & Training
•Planned & launched recognized international hospitality franchise businesses in Jordan & UAE: McDonald’s, Cinnabon, Cambolero.
•Evaluated and analyzed several development assignments dealing with business process re-engineering, organizational structuring development, evaluating clients' needs and requirements, soliciting the right solution, service or product and promoting it to them for government & private entities in UAE, Qatar & Jordan: National Hospitality Association, ZAN Hospitality Solutions, Kudos Hospitality, Maze Rattan.
•Developed & introduced a “National Training & Development Strategy” to qualify unemployed labor to replace existing foreign-labor at industrial qualified zones for the Ministry of Labor in Jordan.
•Re-structured the Investment Unit’s operational procedures at the Social Security Foundation in Jordan after the renovating all of its business processes & operation policies.
•Developed and delivered training workshops covering various soft and professional skills such as: Managing Projects, Effective Operations Practices, Qualifying Sales Potentials, Business Process Re-engineering, Communications, Team Building, Presentation Skills, Time Management, Preparing a Business Plan, Customer Service, Fundamentals of Selling, and Building Effective Relations.
Provided primary supervision of purchasing & distribution activities to assure
Supervised through the branch managers all of the operational activities from sales, service and quality standards, internal marketing and supply issues.
Provided input and recommendations for changes and improvements of purchasing and quality assurance policies and procedures for approval.
•Worked closely with suppliers in administering, inspecting, controlling and improving purchasing programs.
•Assist in negotiating prices for food, paper and operating supplies.
Managed the day to day operations of the store
•Ensuring the effect of service and quality standards had been applied on all levels
•Developed a local sales plan that helped increase the store’s sales by +22% in 14 months