Head Of Digital Marketing
Nissan Manufacturing Rus
Total years of experience :18 years, 5 Months
- Developed and executed a comprehensive 3-year digital marketing, e-commerce, and CRM strategy, resulting in a 35% increase in online leads
- Web-platforms development (corporate sites, applications, e-commerce)
- Optimized digital media and CRM activities through planning, coordination, and data analysis
- Digital media tools management (DMP, DCO, dashboards)
- Implemented data governance framework for managing and analyzing 2M+ contacts, resulting in a reduction in data errors and improved data quality for targeted marketing campaigns
- Led and mentored a cross-functional team of 6
Key achievements:
- Generated 27 000 leads in 2022 via website enhancements and CRM-communication, resulting in boosted sales pipeline
- Optimized Nissan customer database, leading to 18% reduction of CRM communication cost
- Reduced by 7% the average cost per action on the website due to performance analytics and media optimization (A\B testing and negotiation with suppliers)
- Streamlined the e-commerce infrastructure, from 50+ product selection up to connection to dealer
- Developed Digital Performance Marketing annual strategy for 20 markets
(UK, Germany, France, Italy, Spain, etc)
- Established the Precision Marketing Guidelines for European markets
- Controlled the headquarter-owned digital tools (DMP, DCO, SEA, Social Media Monitoring)
- Oversaw the analytics and reporting on media, website and connected services performance
- Setup digital KPIs for the markets based on math modelling
- Coordinated regional activities in the respective areas
- Dealt with and guided a team of 7 people
Key achievements:
- Setup of the European tool to measure End-to-End digital performance
- Reduced ± 25% the cost per action on the website depending on the market
- Revamped paid search strategy by implementing cutting-edge technological solutions and optimizing cost per click by 6%
- Datsun brand development, including product line-up and communication
- Full scope of marketing communication planning and execution (TV, Digital, OOH, Events, Sponsorship, Dealers’ marketing, with 15M+ EUR budget)
- Incentives management and monthly campaigns planning with Sales team
- Business profitability monitoring and action plans for improvement
- Led a team of 6 people
Key achievements:
- Improved brand profitability by 3%
- Developed new brand communication platform with production of new creative assets based on marketing research
- Invented and launched sport marketing project, which led to an uplift of the brand reputation and marketing awards. Project included creative production, regional events, social media and influencers marketing, social marketing and collaboration with key sport media
- Media and creative strategy for full Nissan line-up
- Media budget planning and optimization (25M+ EUR)
- Management of Nissan corporate website and Social media groups
- Negotiations with suppliers, including advertising agencies and media holdings
Key achievements:
- “10 new models in one year” strategy elaboration and execution (planning of audience, key messages, creative materials production, including 5 TV commercials, and media planning)
- Strategically integrated cutting-edge digital media channels into the communication plan, leading to 14% upsurge in website traffic and a substantial decrease in cost per click
- Managed corporate website and social media groups
- Oversaw CRM strategy and activities,
- Coordinated SEO + SEM, online video and mobile activities
- Supervised corporate website for Nissan and Infiniti brands
- Planned SEO + SEM and online video activities
- Managed corporate website for Nissan and Infiniti brands
- Supported marketing activities (Moscow Motorshow, National test-drives, POS production)
- Launched new corporate website for Nissan
- Managed product and marketing content of the website
- Supported marketing activities (Moscow Motorshow, POS production)
Diploma with honors. Winner of the scientific work competition. Winner of the Student of the Year award.