Alexis Becco

• Led ecommerce operations for Optimalprint (Gelatos B2C consumer ecommerce unit) across 24 markets, driving platform
strategy, subscription architecture, and P&L performance for the existing-customer revenue vertical.
• Led Shopify platform migration across 24 simultaneous live markets, coordinating Product, Engineering, Finance, and Legal;
delivered +20% CVR improvement post-migration.
• Scaled Optimalprint Plus subscription programme to 35% of total revenue through pricing experiments, packaging redesign,
and ecommerce lifecycle optimisation, converting one-time buyers into a high-LTV recurring member base.
• Owned product roadmap for Optimalprint Plus end-to-end, coordinating Engineering, Product, and Design to deliver
subscription and loyalty features across Shopify storefronts in all active markets.
• Built AI-powered ecommerce automation infrastructure reducing commercial execution time by 60%, enabling personalised
engagement at scale across all active markets without adding headcount.
• Launched Global Apparel & Lifestyle vertical from zero to top-3 revenue category in under 12 months, with full ownership of
GTM strategy, merchandising, pricing architecture, and 100+ production partners across 32 countries.

I was promoted to lead the global subscription engine and loyalty roadmap for Optimalprint Plus, the membership pillar of Gelato's B2C business unit, designed to drive recurring revenue and higher Customer Lifetime Value (LTV).

Subscription Architecture. I designed the global loyalty roadmap and successfully shifted customer behavior from transactional purchasing to a high-value membership model across 24 markets.

CRM & Lifecycle Infrastructure. I spearheaded the development of the global CRM contact strategy, building the automated lifecycle flows and segmentation models required to scale the subscription business.

Commercial Strategy. I defined the pricing, benefit structures, and promotional roadmaps that established the subscription category as a primary pillar of the group's revenue growth.

Financial Impact. I leveraged a Master in Finance background to evaluate program ROI and used customer data to optimize reward structures, balancing acquisition costs with long-term retention.

Cross-Functional Leadership. I orchestrated the collaboration between Product, Engineering, and Marketing teams to ensure the subscription experience was seamlessly integrated into the global customer journey.

Apparel Vertical Strategy & Scaling. I spearheaded the strategy and execution of the Global Apparel vertical within Optimalprint (Gelato’s B2C business unit).

Global Merchandising Infrastructure. I orchestrated collaboration with production partners to define technical specifications and ensure quality production at scale.

Network Expansion. I successfully launched product initiatives that reached consumers in over 30 countries in under 72 hours through a global distributed manufacturing network.

I was a key driver of Verisure’s international expansion, responsible for designing and implementing the GTM frameworks required to scale operations across 16 countries. This included long-term international assignments in both the UK and Italy to lead on-site operational setup.

Market Expansion & Launch. I spearheaded the end-to-end launch of country operations, successfully establishing the business footprint in 16 markets with a strategic focus on the UK, Germany, Netherlands, and Italian expansions.

Go-To-Market Architecture. I designed the global GTM strategy, creating the standardized processes and digital tools used to drive field sales efficiency and recruitment across diverse European markets.

Operational Optimization. I conducted deep-dive analyses into business model KPIs across digital marketing, call centers, and alarm monitoring to refine service delivery in startup markets.

Adjacent Business Innovation. I identified and defined new revenue streams by developing business opportunities adjacent to the core alarm value proposition.

Cross-Border Implementation. I acted as the bridge between HQ and local markets, providing hands-on support to country leads to ensure process adoption and feedback-driven tool refinement.

I led the commercial team for Argentina’s premier e-commerce fulfillment startup, transitioning the business toward a high-margin Fulfillment-as-a-Service (FaaS) model for 300+ B2B clients.

Revenue Growth. Delivered 150% Year-on-Year Revenue growth and 90% Customer Acquisition growth by optimizing the sales funnel and leading a full Salesforce implementation.

Commercial Strategy. Managed the end-to-end acquisition strategy for B2B2C clients, integrating automated logistics, storage, and customer service solutions into a core value proposition.

Strategic Project Management. Spearheaded the "Shipnow Carrier" initiative, launching 3 months ahead of schedule and achieving a 40% gross margin from day one.

Efficiency & Retention. Reduced CAC by 15% through data-driven lead scoring and developed long-term retention strategies to scale clients' online businesses.

Operational Synergy. Partnered with CX and Operations teams to ensure a seamless "Pick & Pack" and delivery ecosystem, maintaining high service levels during rapid scaling.

I led on-premise activation and strategic portfolio management for Cervecería y Maltería Quilmes, aligning marketing strategies with regional consumer behavior.

Strategic Account Management. Negotiated high-value business agreements and managed special accounts to drive brand penetration in the on-premise channel.

Commercial Insights. Provided data-driven market insights to marketing and sales departments to synchronize global brand strategies with local consumer trends.

Sales Enablement. Partnered with the sales team to identify promotional opportunities, resulting in measurable volume growth and improved brand communication.

led the commercial interface for global equipment and materials while driving sustainability and digital innovation across 100+ countries.

Fast-Track Progression. Promoted early to Lead status following the successful delivery of the $1.0B General Staffing Initiative (GSI) and record-breaking savings in the IT labor category.

Global Agreement Ownership. Served as the Procurement Agreement Owner for the General Electric (GE) Global Master Agreement, managing commercial interfaces and complex negotiations for manufacturing sites worldwide.

Sustainability & Strategic Metrics. Selected as a key member of the Global Supply Chain Sustainability Network, where I developed a state-of-the-art method to monitor and benchmark program success, ensuring business value was measured alongside environmental goals.

Digital Transformation. Partnered with the IT department to develop a platform providing an idea co-creation space for 80, 000 employees across 100+ countries to share and scale innovation.