Brand Manager
Yusif Bin Yusif Fakhro
Total years of experience :11 years, 7 Months
(1 year 4 months)
Bahrain
-Lead Electronics Brands (under YBY Fakhro) growth in Bahrain through
Kitchen studios, Retail Channels and Project Business
-Introduced new Electrolux Built in and Free standing Appliance range to
Bahrain Market
-Developed e-commerce channels for the company to sell their products online
-Established social media marketing activity to increase the reach of the
Brands in Bahrain
-Re-launched Ariete- Small Appliances Brand in Bahrain through Online and
Hypermarket channels
-Initiated Shop-in-shop branding for Electrolux with YBY Fakhro Showroom
-Launched exclusive marketing campaign for Paleo Cookware resulting in
increased sales online and in showroom
-Oversaw the integration of Built in appliances with new Kitchen studios of YBY
Fakhro
-Contributed in achieving 38% increase in 2019 Electrolux-Frigidaire (FS
Appliances) Business for YBY Fakhro
-Added Electrolux Professional- Laundry & Cooking Equipment's to the
Business portfolio of YBY Fakhro in Bahrain
-Launched AMT Gatroguss Cookware Brand through YBY Fakhro in Bahrain
-Launched Electrolux Small Appliances through YBY Fakhro in Bahrain
-Submitted a 1 Million BHD Tender for Professional Laundry Project
(4 years 1 month)
Bahrain
-Delivered more than 1 Million BHD sales every year for LG Electronics
through Key Accounts.
-Provided ad-hoc reports to Management on PSI, Sales analysis, Marketing
activity, Purchase forecast, Merchandisers performance, etc.
-Made LG OLED TV a top seller among premium television segment in
Bahrain.
-Initiated Shop-in-shop branding for LG Electronics and Home Appliances with
AJMK Showroom
-Recovered old pending payments from major accounts for display sold units.
-Re-launched Skyworth televisions brand in Bahrain through Retail and Dealer
Channels.
10 months)
Oman
-Liaised with Logistics group for import and distribution of stocks in Oman
-Provided ad-hoc reports to management on store performance
-Reduced distribution cost through stocks movements within regional stores as
per customer demand in particular area
-Developed a SOP for transfers for stocks within stores
-Increased sales by effective demand planning and ordering of stocks from
Factory in Bahrain
-Reduced ageing and defective inventory through means of cannibalization
and return of goods to factory
(1 year 8 months)
United Kindgom
- Inspired team & conducted training program for new retail staff
- Oversaw receiving of items in the warehouse and replenishment on floor
- Monitored inventory levels and ordered new items as per seasonal demands
- Arranged promotional material and in-store displays
- Contributed to the development of new website with engaging content and
features
- Promoted health care services through online advertisements
- Conducted customer survey which helped in the development of new health
care packages suitable to the community
(1 year 8 months)
India
- Transferred knowledge, including practical skills, methods, and techniques
- Made a significant contribution to extra-curricular activities (ECA) program
and to wider campus life