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Elhussain Mohamed, Business Analyst

Elhussain Mohamed

Business Analyst·Media Makers Advertising Group

United Arab Emirates

Diploma, Data

Work experience

Total years of experience: 6 years, 6 months

Business Analyst

January 2025 - Present

Media Makers Advertising Group

Dubai, United Arab Emirates Hybrid

January 2025 - Present

• Analyzed customer feedback and transactional data across multiple systems to identify user
experience gaps and drive continuous service improvement initiatives.
• Performed root cause analysis (RCA) on customer complaints, reducing recurring issues and
improving overall service quality.
• Designed and developed interactive dashboards (Power BI, Excel) to monitor KPIs, enabling
real-time insights and data-driven decision-making.
• Elicited, analyzed, and documented business requirements through BRDs, SRS, and
functional specifications, ensuring alignment between business and technical teams.
• Performed User Acceptance Testing (UAT) cycles, including test planning, test case creation,
execution, defect tracking, and validation of fixes prior to production release.
• Generated detailed reports to provide management with actionable insights.
• Performed quality assurance (QA) activities, including system validation, regression testing,
and ensuring compliance with business requirements and acceptance criteria.

Company industry:
Advertising
Job role:
Information Technology

Business Analyst – Data & BI

January 2025 - Present

Media Makers Advertising Group

Dubai, United Arab Emirates

January 2025 - Present

• Developed strong understanding of business operations and processes, acting as a trusted point of contact
for stakeholders across operations and management on data and reporting needs.
• Facilitated workshops with business stakeholders to define KPIs and reporting requirements, constructively
challenging assumptions to ensure clarity and feasibility of proposed solutions.
• Translated business needs into functional requirements and user stories, aligning business expectations with
dashboard design and reporting solutions in an Agile working environment.
• Designed and developed Power BI dashboards and reporting solutions, standardizing KPI definitions and
reporting structures to ensure consistency and business relevance across teams.
• Acted as the bridge between business stakeholders and technical teams, ensuring requirements were clearly
understood, documented, and delivered as actionable BI solutions.
• Supported data governance initiatives by maintaining data definitions, standards, and documentation,
contributing to more consistent and reliable reporting outputs.
• Provided guidance and training to stakeholders on interpreting dashboards and applying insights to support
data-driven decision-making.

Company industry:
Advertising

Business Analyst

March 2022 - December 2024

Aramex International

Khartoum, Sudan

March 2022 - December 2024

• Worked closely with operations and management stakeholders across a project-based logistics environment
to gather requirements and define KPIs aligned with business and operational objectives.
• Translated complex business needs into functional requirements and reporting solutions, bridging the gap
between business stakeholders and technical/IT teams throughout the project lifecycle.
• Built and standardized Power BI dashboards to track KPIs across branches and operational functions,
improving reporting efficiency by 80% and supporting consistent, organization-wide reporting.
• Facilitated stakeholder workshops to challenge and refine reporting requirements, ensuring solutions were
business-relevant, actionable, and aligned with decision-making needs.
• Supported data governance and standardization efforts during CRM and ticketing system integration, defining
consistent data definitions and contributing to a 50% reduction in processing time.
• Drove adoption of standardized KPI frameworks across departments, supporting improved alignment between
business stakeholders and data teams and a 75% reduction in customer complaints.
• Provided training and guidance to business teams on interpreting dashboards and applying data insights to
operational decision-making.

Company industry:
Distribution, Supply Chain & Logistics
Job role:
Information Technology

IT Key Account Manager

January 2020 - February 2022

Communication Services

Khartoum, Sudan

January 2020 - February 2022

• Increased quarterly sales by 45% through needs-based selling and customized proposals.
• Exceeded sales targets by identifying opportunities and building a robust sales pipeline.

Company industry:
IT Services

IT Key Account Manager

January 2020 - January 2022

DC Communication Services

Khartoum, Sudan

January 2020 - January 2022

• Engaged with enterprise clients to understand operational and reporting needs, translating requirements into
tailored technology and data solutions.
• Built strong stakeholder relationships across business and technical functions, consistently exceeding targets
and growing quarterly revenue by 45%.

Company industry:
Telecommunications

Education

Eplison

January 2022

January 2022

Diploma, Data

Egypt

The Future University

January 2019

January 2019

Bachelor's degree, Information Technology

Sudan

Skills

Sales Management
Expert
Sales Management
Expert
Sales Process
Expert
Sales Process
Expert
Business Development
Expert
Business Development
Expert
Customer Relationship Management
Expert
Customer Relationship Management
Expert
Key Account Management
Expert
Key Account Management
Expert
Problem Solving
Expert
Problem Solving
Expert
Business Development
Expert
Business Development
Expert
Team Management
Intermediate
Team Management
Intermediate
Negotiation
Expert
Negotiation
Expert
Microsoft PowerPoint
Intermediate
Microsoft PowerPoint
Intermediate
Teamwork
Expert
Teamwork
Expert
Customer Service
Expert
Customer Service
Expert
Marketing
Expert
Marketing
Expert
Microsoft Office
Expert
Microsoft Office
Expert
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
CUSTOMER RELATIONSHIP MANAGEMENT
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
INTERPERSONAL COMMUNICATIONS
Intermediate
BUSINESS TO BUSINESS
Intermediate
BUSINESS TO BUSINESS
Intermediate
E COMMERCE
Intermediate
E COMMERCE
Intermediate
DATA ANALYSIS
Intermediate
DATA ANALYSIS
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
SALES
Intermediate
SALES
Intermediate
Analytical Skills
Intermediate
Analytical Skills
Intermediate
Negotiations
Expert
Negotiations
Expert
Microsoft Excel
Expert
Microsoft Excel
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
Key Account Management
Expert
Key Account Management
Expert
Team Leadership
Intermediate
Team Leadership
Intermediate
Sales Representatives
Expert
Sales Representatives
Expert
Communications
Expert
Communications
Expert
CUSTOMER ADVOCACY
Intermediate
CUSTOMER ADVOCACY
Intermediate
DATA MODELING
Intermediate
DATA MODELING
Intermediate
DECISION MAKING
Intermediate
DECISION MAKING
Intermediate
JAVASCRIPT FRAMEWORKS
Intermediate
JAVASCRIPT FRAMEWORKS
Intermediate
POWER BI
Intermediate
POWER BI
Intermediate
REQUIREMENTS ELICITATION
Intermediate
REQUIREMENTS ELICITATION
Intermediate
ACCEPTANCE TESTING
Intermediate
ACCEPTANCE TESTING
Intermediate
BUSINESS ANALYSIS
Intermediate
BUSINESS ANALYSIS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PROCESS IMPROVEMENT
Intermediate
PROCESS IMPROVEMENT
Intermediate
QUALITY ASSURANCE
Intermediate
QUALITY ASSURANCE
Intermediate
ROOT CAUSE ANALYSIS
Intermediate
ROOT CAUSE ANALYSIS
Intermediate
USER EXPERIENCE UX
Intermediate
USER EXPERIENCE UX
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
OPERATIONAL EFFICIENCY
Intermediate
OPERATIONAL EFFICIENCY
Intermediate

Languages

English

Intermediate

Arabic

Native Speaker

Training and Certifications

Certifications
Foundation of Digital Marketing
Sep 2023
Foundation of Data Analysis
Sep 2023

Hobbies and interests

Data visualization