Head of Category
Abyat
Total years of experience :12 years, 6 Months
Credit Cards
• Created and executed over 35 credit card campaigns targeting different segments which
contributed in achieving over 10% annual increase in card acquisition and usages.
• Managed and executed high profile campaigns such as “VISA Private Jet”, “Mastercard
UEFA Champions League” and “VISA FIFA campaign” and ensured flawless campaign
execution.
• Analyzed consumer spends behavior and customized targeted campaign based on potential
interests.
• Established close relationship with sales force and provided training and sales kit to
leverage acquisitions.
• Prepared and executed product program outlining product definition and design,
peculiarities, target market, detailed SWOT, strategies, product positioning, research result,
system requirements, credit policy, criteria, procedures, terms and conditions, risks vs
rewards and business complete case.
• Managed relationships with business partners such as VISA and MasterCard for smooth
and flawless execution of projects and initiatives.
• Coordinated end to end product development discipline in alignment with Marketing, Legal,
Compliance, Audit, Sales & Distribution.
• Worked closely with Partnership Management, Portfolio Management, Marketing, Sales
Distributions Channels, Private Banking and Business Banking to ensure optimum product
penetration.
• Introduced new products such as Credit Card E-Statement and enhanced existing product
features to meet market demands.
• Provided new revenue streams and opportunities leveraging NBK overall revenue.
• Enhanced NBK product communication by utilizing different channels, tools and applying
different marketing techniques.
• Ensured all products and product related activities to be aligned with Central Bank of Kuwait
regulations and legally approved.
National Bank of Kuwait 2012 - 2015 Relationship Officer
• Provided above expectation customer service level.
• Exceeded sales goals by 15% and contributed in placing the branch at the top of the overall
sales chart for the year 2015.
• Initiated pro-active visits to customers to achieve acquisitions target.
• Educated consumers to utilize different NBK banking channels.
• Selected to participated in different workshops to develop sales techniques and product
enhancements.
Competencies:
• Product developments ● Product positioning and branding
• Sales and sales support ● Marketing management
• Presentation skills ● Digital Marketing
Market Research
• Conducted different consumer behavior and market research.
• Presented research summary to multiple stakeholders.
• Provided solutions to be implemented to enhance customer satisfaction.
• Developed questionnaires aiming to support different marketing and consumer related
research and analysis.
• Trained and developed telemarketers on conducting surveys.
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