Ali Atef

• Manage category top and bottom line & relevant commercial category aspects.
• Lead and expand strategic partnerships with key brands and sellers.
• Drive category expansion through assortment growth, customer base expansion, price optimization, and foster long
term partnerships.
• Develop and execute pricing strategies, promotions, and onboarding of suppliers to boost GMV.
• Conduct market analysis and customer behavior insights to refine product offerings.
• Oversee inventory management, forecast alignment, and ensured in-stock performance.
• Lead category business planning, including revenue forecasting and budgeting.
• Manage and strengthen vendor and seller relationships, negotiate pricing structures, terms, and overseeing non
commercial aspects to ensure optimal partnerships.
• Lead market analysis and develop strategic initiatives to meet brands and sellers growth vision.

• Lead integrated S&OP across farms, factory, and procurement—synchronizing supply chain operations with crop and
production cycles.
• Develop annual and monthly production plans; aligned agricultural inputs with factory capacity for sugar and by
products.
• Manage logistics planning, demand-supply gaps, and performance visibility for all supply chain entities.
• Manage planning for sugar, molasses, and pellets production across seasonal cycles.
• Ensure alignment between beet supply chain and production capacities.
• Monitor and update the monthly production plan, identifying and addressing potential issues in a timely manner.
• Lead daily planning operations and updates with logistics, procurement, and production teams.

• Direct sales forecasting, commercial planning, and pricing strategies for partner brands and internal stakeholders.
• Manage procurement, liquidation plans, and stock turnover to maximize profitability and meet revenue targets.
• Lead market research, product lifecycle planning, and sales enablement initiatives.
• Deliver monthly sales and stock performance reviews to executive stakeholders.
• Develop sales forecasts and manage supply plans for national distribution.
• Create pricing and promotional strategies to support revenue targets.
• Maintain optimal inventory levels through reorder point monitoring and liquidation strategies.
• Oversee partner relationships including vendor negotiations, cost control, and KPIs.
• Enable sales team training on product mix and performance.

• Lead monthly and annual demand planning, S&OP cycle, production & forecast flow.
• Direct SAP MRP implementation & standard setting for production and cost efficiency.
• Track and report KPIs, alignment of business criteria and presentations preparation for top management.
• Oversee MRP processes and drive efficient depletion strategies for dual-sourcing materials.
• Streamline reporting and forecasting processes, minimizing errors, and enhancing decision-making insights.
• Develop and manage short- and mid-term plans for stock levels, production schedules, and resource capacities.
• Proactively manage inventory, ensuring healthy stock turnover and alignment with demand forecasts.
• Support cross-functional projects including product launches and productivity improvements.
• Conduct capacity analysis to guide investment and operational scalability.

• Coordinate production and inventory planning with sales priorities and manufacturing capacity.
• Create monthly and annual plans, optimized procurement cycles, and lead forecasting based on historical sales
trends.
• Conduct inventory analysis and maintain procurement coordination.
• Lead tender analysis and supply procurement & planning across government and industrial sectors.
• Analyze sales trends & planned orders, to forecast the closest customer demand.