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Ali Atef, Senior Category Manager, Consumer Electronics (AV)

Ali Atef

Senior Category Manager, Consumer Electronics (AV)·Noon.com Ecommerce Solutions

Saudi Arabia

Bachelor's degree, Mechanical industrial Department

Work experience

Total years of experience: 14 years, 4 months

Senior Category Manager, Consumer Electronics (AV)

September 2021 - Present

Noon.com Ecommerce Solutions

Riyadh, Saudi Arabia

September 2021 - Present

• Manage category top and bottom line & relevant commercial category aspects.
• Lead and expand strategic partnerships with key brands and sellers.
• Drive category expansion through assortment growth, customer base expansion, price optimization, and foster long
term partnerships.
• Develop and execute pricing strategies, promotions, and onboarding of suppliers to boost GMV.
• Conduct market analysis and customer behavior insights to refine product offerings.
• Oversee inventory management, forecast alignment, and ensured in-stock performance.
• Lead category business planning, including revenue forecasting and budgeting.
• Manage and strengthen vendor and seller relationships, negotiate pricing structures, terms, and overseeing non
commercial aspects to ensure optimal partnerships.
• Lead market analysis and develop strategic initiatives to meet brands and sellers growth vision.

Company industry:
Internet & E-commerce
Job role:
Sales

Lead Supply Chain Planning

September 2020 - September 2021

Canal Sugar, Al Ghurair Group

Cairo, Egypt

September 2020 - September 2021

• Lead integrated S&OP across farms, factory, and procurement—synchronizing supply chain operations with crop and
production cycles.
• Develop annual and monthly production plans; aligned agricultural inputs with factory capacity for sugar and by
products.
• Manage logistics planning, demand-supply gaps, and performance visibility for all supply chain entities.
• Manage planning for sugar, molasses, and pellets production across seasonal cycles.
• Ensure alignment between beet supply chain and production capacities.
• Monitor and update the monthly production plan, identifying and addressing potential issues in a timely manner.
• Lead daily planning operations and updates with logistics, procurement, and production teams.

Company industry:
Manufacturing
Job role:
Management

Demand & Commercial Planning Manager

January 2017 - January 2020

Kanawat EG

Cairo, Egypt

January 2017 - January 2020

• Direct sales forecasting, commercial planning, and pricing strategies for partner brands and internal stakeholders.
• Manage procurement, liquidation plans, and stock turnover to maximize profitability and meet revenue targets.
• Lead market research, product lifecycle planning, and sales enablement initiatives.
• Deliver monthly sales and stock performance reviews to executive stakeholders.
• Develop sales forecasts and manage supply plans for national distribution.
• Create pricing and promotional strategies to support revenue targets.
• Maintain optimal inventory levels through reorder point monitoring and liquidation strategies.
• Oversee partner relationships including vendor negotiations, cost control, and KPIs.
• Enable sales team training on product mix and performance.

Company industry:
Retail & Wholesale

Supervisor Operations Planning & Reporting

August 2014 - September 2017

Philip Morris International, PMI

Cairo, Egypt

August 2014 - September 2017

• Lead monthly and annual demand planning, S&OP cycle, production & forecast flow.
• Direct SAP MRP implementation & standard setting for production and cost efficiency.
• Track and report KPIs, alignment of business criteria and presentations preparation for top management.
• Oversee MRP processes and drive efficient depletion strategies for dual-sourcing materials.
• Streamline reporting and forecasting processes, minimizing errors, and enhancing decision-making insights.
• Develop and manage short- and mid-term plans for stock levels, production schedules, and resource capacities.
• Proactively manage inventory, ensuring healthy stock turnover and alignment with demand forecasts.
• Support cross-functional projects including product launches and productivity improvements.
• Conduct capacity analysis to guide investment and operational scalability.

Company industry:
Marketing
Job role:
Logistics and Transportation

Planning Engineer

January 2011 - January 2014

EL-MACO for transformers and electrical products

Cairo, Egypt

January 2011 - January 2014

• Coordinate production and inventory planning with sales priorities and manufacturing capacity.
• Create monthly and annual plans, optimized procurement cycles, and lead forecasting based on historical sales
trends.
• Conduct inventory analysis and maintain procurement coordination.
• Lead tender analysis and supply procurement & planning across government and industrial sectors.
• Analyze sales trends & planned orders, to forecast the closest customer demand.

Company industry:
Manufacturing

Education

Helwan University

July 2011

July 2011

Bachelor's degree, Mechanical industrial Department

Egypt

Basic Subjects Of this Section • Project management • Production planning • Production system • Quality control • Maintenance system • Plant Layout • Operation research • Material handling system Graduation project : "Material Requirement Planning" (MRP)
View attachment

Helwan University

January 2011

January 2011

Bachelor's degree, Industrial Engineering

Egypt

Skills

ERP
Expert
ERP
Expert
MRP
Expert
MRP
Expert
Production Planning
Expert
Production Planning
Expert
Demand Forecasting
Expert
Demand Forecasting
Expert
Demand Planning
Expert
Demand Planning
Expert
Advanced Excel
Expert
Advanced Excel
Expert
CATEGORY MANAGEMENT
Intermediate
CATEGORY MANAGEMENT
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
LOGISTICS
Intermediate
LOGISTICS
Intermediate
COMMERCIAL PLANNING
Intermediate
COMMERCIAL PLANNING
Intermediate
OPERATIONS MANAGEMENT
Intermediate
OPERATIONS MANAGEMENT
Intermediate
BUSINESS STRATEGIES
Intermediate
BUSINESS STRATEGIES
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
PLANNING
Intermediate
PLANNING
Intermediate
SUPPLY MANAGEMENT
Intermediate
SUPPLY MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
MS Office Product
Expert
MS Office Product
Expert
Visual Manufacturing
Expert
Visual Manufacturing
Expert
Presentation
Expert
Presentation
Expert
MRP tools
Expert
MRP tools
Expert
Analysis & Evaluation
Expert
Analysis & Evaluation
Expert
SAP ERP
Intermediate
SAP ERP
Intermediate
Forecast and Capacity Utilization
Expert
Forecast and Capacity Utilization
Expert
ERP
Expert
ERP
Expert
MRP
Expert
MRP
Expert
Production Planning
Expert
Production Planning
Expert
Demand Forecasting
Expert
Demand Forecasting
Expert
Demand Planning
Expert
Demand Planning
Expert

Languages

English

Expert

Arabic

Beginner

Training and Certifications

Certifications
Lean to Perfect Organizational Processes
Cycle-time Reduction and Kaizen Blitz
Productivity Time and Tasks management
Operation Performance and Engagement
Lean, Six Sigma & Productivity Tools
Problem Solving Using Systems Thinking
Six Sigma & Lean Process Optimization
Operations Management & strategy Excellence
Capacity Management & Production Control
Accelerate Managerial Skills
Project Management
Primavera(P6)
Cairo University
Aug 2011 - Aug 2011

Training
Project management
Philip Morris Turkey Factory
Apr 2016

Hobbies and interests

Vintage Cars